Summary
Overview
Work History
Education
Skills
Timeline
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Karsten A. Todd

Melvindale,MI

Summary

Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.

Overview

6
6
years of professional experience

Work History

Social Media Manager

K. Armani Project LLC
12.2022 - Current
  • Managing social media platforms for personal & business brands
  • Achieved substantial growth of 45%-60% weekly with consistent 3-4 posting schedule
  • Grew viewership from a 1k average to a 4k average, with peak viewership ranging from 15k-100k
  • Developed brand partnerships, created e-books and merchandise deals for clients due to the success of the social media presence
  • Helped clients podcast platforms reach the top 100 podcasts through social media content.

Social Media & Marketing Director

New Outlook Ministries
01.2018 - Current
  • Manages the media & marketing department
  • Engagement has grown by an weekly average of 15%
  • Social media following increased by 25% monthly due to advancements of media content
  • Assist in the creative designs process for flyers and media announcements
  • Increased brand awareness by developing and implementing comprehensive social media strategies.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.

Cadillac Brand Ambassador/Project Coordinator

Jackson Dawson
08.2022 - 01.2023

• Enhanced the Cadillac brand recognition by executing exclusive events, experiences and engaging with potential VIP customers for sales of vehicles.
• Boosted sales through effective collaboration as main liaison from the dealer to the client.
• Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.

  • Generated leads for future business opportunities by collecting customer contact information during promotional events.

Venue Manager/Social Media Specialist

The Luxe Ballroom
10.2021 - 08.2022
  • Conducted venue tours, generating an average of 10K-15k in weekly revenue, monthly revenue increasing by 25%.
  • Increased event bookings by developing and maintaining strong relationships with clients and vendors.
  • Managed social media platforms, resulting a 35% weekly follower growth, along with increasing venue bookings averaging 15% weekly.
  • Boosted website traffic with link placement in social media posts and optimized SEO strategies.
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.

Social Media Paid Intern

MS Digital Agency
06.2018 - 01.2019
  • Managed social media accounts for major corporations, including Mercedes Benz and Cadillac
  • Assisted with wardrobe styling for content creation
  • Utilized Adobe Illustrator, Canva and Photoshop for content presentation & creation
  • Social platforms audiences grew by 15% weekly which in turn generated financial benefits for clients increasing business revenue by 5%-10% through engaging media content.
  • Developed and executed social media campaigns for optimal reach, engagement, and growth.
  • Collaborated with the marketing team to create visually appealing graphics and multimedia content.

Education

Associate of Arts - Marketing

Oakland Community College
Bloomfield Hills, MI
08.

High School Diploma -

West Bloomfield High School
West Bloomfield
2011

Skills

  • Proficient in Microsoft Office Suite, Adobe Illustrator , Photoshop and Canva
  • Photo and Video Editing
  • Analytics and Reporting
  • Content Development
  • Media Kit Creation
  • Brand Promotion
  • Content Creation
  • Marketing Analytics

Timeline

Social Media Manager

K. Armani Project LLC
12.2022 - Current

Cadillac Brand Ambassador/Project Coordinator

Jackson Dawson
08.2022 - 01.2023

Venue Manager/Social Media Specialist

The Luxe Ballroom
10.2021 - 08.2022

Social Media Paid Intern

MS Digital Agency
06.2018 - 01.2019

Social Media & Marketing Director

New Outlook Ministries
01.2018 - Current

Associate of Arts - Marketing

Oakland Community College

High School Diploma -

West Bloomfield High School
Karsten A. Todd