CRM- Salesforce
Kasandra Bigley
Rocklin,CA
Summary
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals. Driven to create effective marketing strategies and maximize company sales. Consistently delivers timely and effective marketing programs to promote awareness of products and company mission. Open to relocation.
Overview
5
5
years of professional experience
Work History
Marketing Operations Coordinator
Hyatt Vacation Club
12.2023 - Current
- Developed and executed marketing plans for over 50 trade shows and other events to increase brand awareness.
- Organized logistics for marketing and proposal strategy meetings.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Continually maintained and improved company's reputation and positive image in markets served.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Answered general marketing department inquiries by email, phone, and mail.
- Established relationships with external partners such as vendors and agencies to support marketing initiatives efficiently and effectively.
- Coordinated trade show participation, securing booth space and managing event logistics for successful representation of company''s offerings.
- Managed relationships with external vendors and contractors to acquire mutually benefiting contracts and successful project delivery.
- Planned and executed internal and external marketing events.
Marketing Executive
Hyatt Vacation Club
05.2022 - 12.2023
- Generated leads for potential customers in fast paced environments, ie NBA games and MLB games.
- Maintained the integrity of the company and enhanced it's reputation with potential leads.
- Built lasting relationships with clients through excellent customer service, resulting in repeat business and referrals.
- Exceeded company standards with a 50.4% show factor with company standard being 40%. Exceeded company standards with a volume per guest of $2,333 while company standards being $1,500. Awarded highest volume per guest in the month of September with $63,000.
- MVP in the months of July 2022, September 2022 & August 2023
Sales Associate
Tilly's
12.2020 - 05.2022
- Built relationships with customers to encourage repeat business.
- Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
- Assisted in training new staff members on company policies, product information, and sales techniques for a seamless onboarding experience.
- Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
Assistant JV Girls Basketball Coach
Rocklin High School
05.2019 - 10.2020
- Facilitated team-building activities to strengthen camaraderie both on and off the court, fostering lasting relationships among teammates.
- Served as a positive role model and mentor for young athletes by demonstrating strong work ethic, dedication, and passion for the sport.
- Promoted academic success among student-athletes by emphasizing the importance of balancing schoolwork with athletic commitments.
- Fostered a positive team environment by promoting sportsmanship, teamwork, and mutual respect among players.
- Maintained open lines of communication with parents regarding their child''s progress, addressing any concerns or questions promptly.
Education
Bachelor of Arts - Business Law
Arizona State University
Tempe 12.2025
Associate of Science - Business
Sierra College
Rocklin, CA08.2020
Skills
- Marketing Strategy Development
- Performance Tracking
- Customer Segmentation
- Scheduling
- Customer Service
- Strategic Planning
- Business Administration
- Proofreading
- Trade shows and events
- Teamwork and Collaboration
- Relationship Building
- Workflow Coordination
Software
Workday
MS Office 365
Tableau
Timeline
Marketing Operations Coordinator
Hyatt Vacation Club
12.2023 - Current
Marketing Executive
Hyatt Vacation Club
05.2022 - 12.2023
Sales Associate
Tilly's
12.2020 - 05.2022
Assistant JV Girls Basketball Coach
Rocklin High School
05.2019 - 10.2020
Bachelor of Arts - Business Law
Arizona State University
Associate of Science - Business
Sierra College
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