Summary
Overview
Work History
Education
Skills
Websites
Affiliations
References
Timeline
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Kassandra Kowalski

New Lenox,IL

Summary

A goal driven team player with a passion for the
cannabis industry and personal growth. With 5+ years experience the cannabis industry, and 1+ year of official supervision experience. Looking to expand my current skillset with a new challenge and with a company that I can grow with. Devoted to giving every customer a positive and memorable experience.

Overview

6
6
years of professional experience

Work History

Field Marketing Representative

Kiva Confections
10.2022 - Current
  • Organized and executed expos and events.
  • Executed in store merchandising and demonstrations.
  • Coordinated with sales teams to ensure successful implementation of marketing campaigns.
  • Maintained relationships with accounts through regular follow-ups.
  • Prepared detailed reports on activities performed within a given period of time.
  • Ensured compliance with legal regulations while carrying out field marketing activities.
  • Managed a team of BA's to execute multiple marketing activities.
  • Conducted market research to identify potential customer base and develop strategies for reaching them.
  • Overcame both customer and buyer objections to increase brand awareness.
  • Executed both customer and budtender educations on brand message and product knowledge
  • Drive and track samples, promos and sales during in store activations

Brand Ambassador

Cann
Los Angeles, CA
04.2021 - 02.2022

● Drive and track samples, promotions and sales during in store activations
● Provide education on brand message and product knowledge
● Track and respond to customer feedback, provide information to the
appropriate channels
● Create brand awareness though local networking, in store events, and
general education
● Create memorable moments with consumers through interactive displays
and create interest in future products

  • Organized promotional events to introduce new products and services to the public.
  • Created content such as videos, blogs, and articles highlighting the company's offerings.

Lead Consultant and Patient Care Represenative

PharmaCannis
08.2018 - 04.2021

● 1 year of floor management, providing support and
supervision to provide a consistently high level of work performance.
● Planning and Executing of educational events

● Transitioning an entire dispensary from Medical only to Adult Use- SOP changes, Legal Procedures, Training for new POS, communicating changes with the team, creating strategic objectives and a new operational plan and ensuring smooth customer transition
● Product delivery intake and inspection
● Creating cooperative schedules
● Registration of OAPP/MCPP/Dispensary agents through IDPH
● Team Building- Training, creating new materials and structuring goals for employees to
increase productivity.
● Coordination with the marketing manager to create new materials as needed
● End of day cash handling

  • Ensure state compliance ad OHSA safety standards are in place

Education

Bachelor of Arts - Music Business. Minor: Marketing

Southern Illinois University Carbondale
Carbondale, IL
05-2018

Skills

  • Extensive Cannabis Knowledge
  • Event Planning and Execution
  • Time Management
  • Passion for Customer
    Service and Patient Care
  • Social Media/Canva experience
  • Typing speed of 90 wpm
  • Audio/Video editing experience
  • Team training and development
  • Marketing tools
  • Outlook, Word, PowerPoint,
    Basic Excel, Microsoft Office,
  • Abacus, Salesforce, Asana ect
  • Interdepartmental communication
  • Account Management
  • Staff Training and Development
  • Computer Proficiency

Affiliations

  • Outside of work, I have a passion for environmental awareness and sustainability, I participate in increasing awareness of current consumption and help others in my community learn about sustainability, composting, recycling and much more!

References

References available upon request.

Timeline

Field Marketing Representative

Kiva Confections
10.2022 - Current

Brand Ambassador

Cann
04.2021 - 02.2022

Lead Consultant and Patient Care Represenative

PharmaCannis
08.2018 - 04.2021

Bachelor of Arts - Music Business. Minor: Marketing

Southern Illinois University Carbondale
Kassandra Kowalski