Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Kassh Kaufmann

Lewisville,TX

Summary

Experienced professional with a strong background in social media content strategy, event management, and partnership cultivation. Skilled in cross-functional collaboration, data analysis, and strategic planning. Adept at engaging with diverse stakeholders and fostering community engagement.

Overview

9
9
years of professional experience

Work History

Sr. Social and Community Specialist

GameStop
Grapevine, TX
01.2023 - 02.2024
  • Served as a liaison between PR, Global Marketing, and Production Teams, ensuring cohesive messaging and problem-solving.
  • Developed social media content strategies tailored to video game titles, achieving high engagement across multiple platforms.
  • Organized and hosted community activities at gaming conventions, enhancing player engagement and brand presence.
  • Implemented data collection methods to monitor progress towards goals related to community development projects.

Director of Competitive Esports

Generation Esports
Kansas City, MO
04.2021 - 06.2022
  • Managed the development of esports tournaments, engaging non-profit and educational audiences through customized brand experiences.
  • Cultivated partner relationships, driving mutual success and impactful initiatives.
  • Led strategic planning to align with organizational objectives, ensuring long-term sustainability.
  • Led cross-functional teams in the development of innovative solutions to complex problems.
  • Established relationships with vendors and suppliers to secure favorable terms for materials or services.

Gaming Expert

Microsoft
Houston, TX
06.2015 - 01.2020
  • Devised and executed community initiatives, enhancing player engagement and retention.
  • Acted as a liaison between players and cross-functional partners, advocating for player perspectives.
  • Managed budget development and adherence, ensuring efficient resource allocation.

Halo 5 Event Coordinator

Microsoft
Houston, TX
01.2017 - 01.2019
  • Managed Halo 5 FFA Qualifiers in collaboration with 343 Studios, supporting community content creators and event organizers.
  • Provided mentorship and coaching to team members, fostering a collaborative and excellence-driven culture.
  • Conducted post-event evaluations to measure success of each program against objectives set forth by clients.
  • Created detailed reports outlining event planning progress, timelines, budgets, and other relevant information.
  • Assisted guests throughout the duration of an event by providing directions or answering questions about available amenities.

Education

High School Diploma -

Milwaukee High School Of The Arts
Milwaukee, WI
06-2007

Skills

  • Relationship Building and Partnership Management
  • Event Management and Coordination
  • Strategic Planning and Execution
  • Cross-functional Collaboration
  • Data Analysis and Reporting
  • Content Creation and Communication

Accomplishments

  • Grew our new social network audience by 413%
  • Increased YouTube channel views by 14.9k views and expanding our reach using shorts to see an increase in times our content was shown by 32.8k.

Timeline

Sr. Social and Community Specialist

GameStop
01.2023 - 02.2024

Director of Competitive Esports

Generation Esports
04.2021 - 06.2022

Halo 5 Event Coordinator

Microsoft
01.2017 - 01.2019

Gaming Expert

Microsoft
06.2015 - 01.2020

High School Diploma -

Milwaukee High School Of The Arts

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Kassh Kaufmann