Kate Fox CARPENTER
Clearwater,FL
Summary
Dynamic Director oversees every facet of production with strong project management and decision-making skills. Brings comprehensive knowledge of broadcast and digital production writing, planning and technical operations. Skilled at coordinating production plans and personnel resources to complete work under tight deadlines.
Overview
24
24
years of professional experience
Work History
Senior Director News & Digital
Spectrum Networks
St. Petersburg, Fl
02.2023 - Current
- Integrate special programming into national 24-hour newscast and lead digital weather strategy and content for an innovative mobile news app and connected TV app in 41 states
- Develop nationwide process to share programming for national newscast
- Collaborate with Executive leadership to align on market expansion requirements
- Focused team resources by implementing OKRs
- Led record-setting coverage of major weather events like hurricane Ian and northern blizzards
- Implemented data-informed approach to improve user experience on all platforms
- Customized third-party product offerings to fit unique network configurations resulting in local dynamically updated content and streamlined workflow.
Senior Director Digital, Weather
Spectrum Networks
St. Petersburg, Fl
02.2020 - 02.2023
- Led weather strategy and content for an innovative mobile news app and connected TV app in 41 states
- Manage a team of five digital meteorologist storytellers and a lead producer to create engaging weather content
- Work with the product team and other cross-functional teams to achieve company objectives
- Focused team resources by implementing OKRs
- Led record-setting coverage of major weather events like hurricane Ian and northern blizzards
- Implemented data-informed approach to improve user experience on all platforms
- Customized third-party product offerings to fit unique network configurations resulting in local dynamically updated content and streamlined workflow.
Senior Director, Digital Engagement
Spectrum Networks
St. Petersburg, Fl
01.2017 - 02.2020
- Oversaw digital news personnel, content and strategy for 24-hour local news channels in Florida, North Carolina, Texas, and Upstate New York owned and operated by Spectrum Networks
- Under my leadership, social media sites and website traffic grew in all markets
- Aligned digital teams in eight different regions on content strategy, communication, and personnel management
- Introduced new concepts and workflows to better serve users' needs and desires in constantly changing digital media landscape
- Converted all legacy digital products to all new products under a new company
- Trained personnel in all departments on digital philosophy and strategy to create understanding and encourage mass participation.
Director of New Media
Bright House Networks
St. Petersburg, FL
01.2015 - 01.2017
- Oversaw strategy for web, social media, mobile, local on demand, and special programming for Bay News 9, News 13, and Bright House Sports Network
- Worked with product and developer teams to enhance digital properties
- Developed digital strategy and best practices
- Created framework to encourage collaboration between two previously separate markets
- Created workflow efficiencies to better leverage team of 12 people
- Negotiated with third-party programming providers
- Managed multi-million-dollar departmental budget
- Coordinated launch of media campaigns with marketing, communications, and sales departments
- Negotiated rates with product vendors to get most competitive prices
- Established departmental policies, yearly objectives, areas of opportunity and goals related to sales and budgeting
- Developed advertising strategies and converted ideas into concrete tasks and delegated tasks to individuals and departments.
Director of Local Programming
Bright House Networks
St. Petersburg, FL
01.2009 - 01.2015
- Oversaw team of 20 personnel focused on news website, Spanish news, and information channel and six video on demand channels
- Improved program offerings based on changing trends, audience feedback and directives from station owners
- Collaborated with various teams to uncover issues, identify applicable solutions, and offer guidance
- Improved success of program by making proactive adjustments to operations
- Developed and recommended policies and procedures for evaluating programs
- Oversaw staff schedules and assignments to handle programming demands
- Facilitated programming by coordinating resources and deliverables between departments
- Interviewed and hired talented digital and video storytellers in news and entertainment to increase hard news strengths within already gifted department.
Director of Enhanced Programming
Bay news 9
St. Petersburg, FL
09.2006 - 01.2009
- Oversaw national award-winning website, two locally produced On Demand channels, and a 24-hour Spanish news channel based in television market #13
- Managed a staff of 18 professionals who produce daily non-news programming, a weekly political program, and special event coverage on a 24-hour local news channel
- Responsible for multi-million-dollar annual department budget.
Executive Producer, Special Projects
Bay news 9
Pinellas Park, FL
04.2000 - 09.2006
- Produced and managed all special programming for 24-hour news channel
- Produced election coverage, special programs, and daily franchises
- Managed a staff of producers, photographers, and reporters to complete assignments
- Worked closely with Sales and Marketing departments.
Education
Master of Science - Communications
Indiana State University
Bachelor of Arts - Radio And Television
University of Central Florida
Skills
- Collaborative Leadership
- Digital Media Production
- Broadcast News
- Special Programming
- Public Speaking
- Budget Management
- OKR Creation
- Strategic Vision
- Microsoft Office Suite
- Non-linear editing
- Culture Transformation
- KPI Monitoring
- Third-Party Contracts
- Video Streaming
- Broadcast and Digital Writing
Affiliations
- Florida Associated Press Board, past president
- Girl Scouts of West Central Florida
- Clearwater High School Drama Club
- AICE boosters
Accomplishments
- Successfully negotiated deals with third-party companies to improve content and reach while sticking within budget
- Launched one of the most successful 24-hour local news channels in the country
- Launched popular news and weather mobile app
- Expanded customer reach and impact exponentially by launching multiple linear and digital news and entertainment channels and products
- Imagined coverage strategy and hired team to cover weather on digital platforms in 41 states
- Collaborated with cross-functional teams to design and launch innovative products
Accomplishments
- Edward R. Murrow National award for Best Website 2010 - Large TV market
- Edward R. Murrow Regional award for Best Website 2008, 2010, 2016
- President Florida Associated Press Board 2009
- Beacon award for YOU On Demand 2008
- Dalton Pen Communications award 2004 - The Class Size Crisis
- Silver Telly award 2004 - Severe Weather Test
- Multiple Florida Associated Press awards for special programming, election coverage and breaking news coverage
Timeline
Senior Director News & Digital
Spectrum Networks
02.2023 - Current
Senior Director Digital, Weather
Spectrum Networks
02.2020 - 02.2023
Senior Director, Digital Engagement
Spectrum Networks
01.2017 - 02.2020
Director of New Media
Bright House Networks
01.2015 - 01.2017
Director of Local Programming
Bright House Networks
01.2009 - 01.2015
Director of Enhanced Programming
Bay news 9
09.2006 - 01.2009
Executive Producer, Special Projects
Bay news 9
04.2000 - 09.2006
Master of Science - Communications
Indiana State University
Bachelor of Arts - Radio And Television
University of Central Florida
Similar Profiles
KEVIN DEMARESTKEVIN DEMAREST
IT Manager at Spectrum NetworksIT Manager at Spectrum Networks
Dave BabbinDave Babbin
Executive Producer at Spectrum NetworksExecutive Producer at Spectrum Networks
Candiss TaylorCandiss Taylor
Sales Representative at Spectrum Charter Communications, Bright House NetworksSales Representative at Spectrum Charter Communications, Bright House Networks