Kate Rehill
Dumont,NJ
Summary
Driven Content Manager proficient in SEO, web design and editing. With a background of 14 years in Marketing, experience includes generating new content, managing a team of creatives, working with internal stakeholders as well as the global team to improve and build new content on the website. Strong writing and communication skills. Expertise in managing content migration and performing SEO and metadata research. Knowledgeable in online content design, project coordination and configuration management. Proficient in Sitecore, WordPress and WIX.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Digital Content Manager
Volvo Car USA
05.2022 - 09.2023
- Approved, reviewed and edited content flowing to website.
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Edited and sourced images and videos
- Collaborated with marketing and design teams to develop and plan site content, layout, and style.
- Conducted regular content audits to identify gaps and redundancies of content.
- Utilized analytics and site metrics to determine areas of improvement.
- Used content management system to analyze user engagement and website traffic metrics.
- Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
- Trained support staff in site implementation, updating and maintenance procedures.
- Troubleshot issues with websites and fixed scripting and use issues.
Digital Senior Specialist
Volvo Car USA
01.2015 - 04.2022
- Created social media content with innovative brand messaging to support new product launches.
- Managed digital projects from initial concept through final implementation and live monitoring.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Created content strategies for digital media.
- Optimized website content and images to improve search engine rankings.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
Internet Marketing Coordinator
Volvo Car USA
01.2009 - 01.2015
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Planned and executed internal and external marketing events.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Answered general marketing department inquiries by email, phone, and mail.
- Created engaging brochures and flyers to use for promotional materials and distribution.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Coordinated with design and media teams to develop high-quality creative assets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Education
Some College -
Wesleyan University
Middletown, CTSkills
- Project Leadership
- SEO Best Practices
- Website Updates
- Building Teams
- Advanced Sitecore experience
- Training Junior Team Members
- Analytics and SEO
- Continuous Improvement Process
- Landing Page Optimization
- WordPress
Certification
See LinkedIn for list of Certifications https://www.linkedin.com/in/kate-rehill-b212639/details/certifications/
Timeline
Digital Content Manager
Volvo Car USA
05.2022 - 09.2023
Digital Senior Specialist
Volvo Car USA
01.2015 - 04.2022
Internet Marketing Coordinator
Volvo Car USA
01.2009 - 01.2015
Some College -
Wesleyan University
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