Summary
Overview
Work History
Education
Skills
Technical Skills
Board Service & Internships
Awards & Continuing Education
Timeline
KATE S. ALEXANDER
Strategic Communications and External Affairs

KATE S. ALEXANDER

Shepherd University
Shepherdstown,WV

Summary

Strategic communications and external affairs executive with 20+ years of experience shaping public narratives, influencing policy, and leading organizational change. Award-winning storyteller who has leveraged narrative strategy to advance legislation, overcome public opposition, and secure multimillion-dollar investment. Senior leadership experience includes directing communications and external affairs functions, building and managing teams, advising executives and boards, and shaping organization-wide strategy. Combines editorial authority, political judgment, and strategic vision to drive organizational growth, build influential partnerships, mobilize public support, and deliver measurable results.

25
Years of experience

Work History

Founder & CEO

5 Months
Seton Strategies LLC | 05.2026 - Current
  • Founded strategic advisory firm providing executive political communications and advocacy strategy for candidates, CEOs, founders, and governing boards.
  • Counsel leaders on messaging architecture, audience alignment, and stakeholder engagement; audit existing systems to design and build master communications and advocacy roadmaps; and guide clients through crisis communications, media relations, and organizational positioning without the full-time overhead.

Adjunct Professor of Political Science

1 Year 9 Months
Shepherd University | Shepherdstown, WV | 01.2025 - Current
  • Directed and coached award-winning Debate and Forensics team, managing $25,000 budget and fundraising, and hosting intercollegiate tournament competition.
  • Instructed students in political communication and debate techniques.
  • Instructed Shepherd University students in assigned course content and classroom discussions.
  • Developed syllabi, lesson plans, and course materials aligned with university standards.
  • Assessed student assignments, exams, and projects using clear grading rubrics.

Director of Communications & Marketing

6 Years 2 Months
Leadership Roundtable | Washington, DC | 08.2020 - 10.2026
  • Promoted twice in under four years, expanding a one-person communications operation into a three-person department; hired and coached staff, managed creative vendors, expanded bilingual Spanish communications and served on senior leadership team.
  • Led strategic communications as governance shifted from one CEO to five co-equal executive partners; crafted mission-based public narrative and strengthened internal communications and cross-functional collaboration.
  • Directed digital and brand strategy: rebuilt website from zero inbound prospects to more than 70% of new consulting client leads; sustained 50%+ newsletter open rates and increased LinkedIn engagement more than 1,000% year-over-year.
  • Led media relations securing 30+ earned mentions annually; created Catholic Leaders Podcast (~500 downloads per episode) and Renewals blog shaping national thought leadership; co-created the biennial Catholic Partnership Summit, which drew 250+ top Catholic leaders and shaped national conversations on critical issues like abuse, financial management, and young adult leadership.
  • Authored proposal narrative behind largest-ever single grant, $2 million from Lilly Endowment; partnered with executive leadership on communications, organizational strategy and high-stakes messaging.

Director of Communications & Engagement

3 Years 4 Months
Maryland Catholic Conference | Annapolis, MD | 01.2017 - 05.2020
  • Developed advocacy strategy that grew constituent action tenfold to 10,000+ messages in one legislative cycle; organized a virtual Day of Action with 700+ advocates and 1,250 actions.
  • Centered Laura Wallen's story in campaign for Laura and Reid's Law, building a coalition and generating 10,500+ petition signatures ahead of unanimous passage in 2019.
  • Led statewide external affairs and advocacy efforts, managing narrative strategy, crisis communications, media relations, and grassroots engagement to enhance public support and stakeholder collaboration.
  • Directed communications following 2018 Pennsylvania grand jury report on clergy sexual abuse
  • Rebranded Catholics in Annapolis and reframed the event around stories of people affected by policy, more than doubling year-over-year attendance.
  • Developed advocacy and crisis-response systems that were adopted by other Catholic conferences as national models.
  • Served as Acting Director from August to December 2018
  • Held the position of Associate Director of Advocacy and Outreach from January 2017 to 2018

Communications Director

1 Year 5 Months
Chesapeake Public Strategies | Rockville, MD | 07.2015 - 12.2016
  • Served on firm's senior leadership team directing all client communications, external affairs, media relations, and narrative strategy for firm and its clients.
  • Acted as primary spokesperson, addressing media inquiries and representing firm in public forums.
  • Secured neighborhood and policymaker support for $120 million smart-infill development proposal within 60 days using a targeted messaging and engagement campaign, facilitating project approval.
  • Revived stalled $100 million redevelopment proposal through in-person community conversations and a short film showcasing multi-generational family's connection to business property, overcoming organized public opposition.

Senior Politics Reporter

3 Years 6 Months
The Gazette of Politics and Business | 01.2012 - 07.2015

I spent three and a half years as the senior politics reporter at The Gazette of Politics & Business, a publication of The Washington Post Companies, covering the Maryland General Assembly and Montgomery County Council. I became a mentor to emerging reporters in the newsroom, and established a deep bench of relationships among legislators, advocates, lobbyists, and staffers in Annapolis.

  • Coached reporters early in their careers, several of whom moved on to national newsrooms.
  • Moderated debates and forums for candidates running for Congress, the state house, and local office.
  • Became a reporter regional TV producers called for context on breaking political news.

Staff Writer

3 Years 11 Months
The Herald-Mail | Hagerstown, MD | 02.2008 - 01.2012

I spent four years on covering local politics at The Herald-Mail, focusing on Hagerstown city government and a long list of small governments across the tri-state region. I learned multimedia storytelling firsthand during those years, shooting video and cutting audio instead of only filing text, a skill set that still shapes how I approach content today. Utilized live tweeting when Twitter was an emerging storytelling platform.

• Owned the Hagerstown political beat, setting coverage priorities for the city and a dozen-plus smaller governments nearby
• Picked up a camera and an audio recorder alongside a notebook, producing video packages and audio clips for daily coverage
• Built segments for the outlet's daily news roundup, an early, hands-on grounding in multimedia storytelling

Nonresponse Follow-up Enumerator

1 Month
U.S. Census Bureau | 04.2010 - 05.2010
  • Traveled door-to-door in assigned communities during the 2010 Census, executing follow up visits to houses to resolve survey issues or obtain additional information by clearly explaining the process and purpose.
  • Assisted people in filling out surveys with complete and accurate information.

Staff Writer

8 Months
Greenspun Media | Henderson, NV | 04.2007 - 12.2007

Covered Boulder City and the Las Vegas Metropolitan Police for a local division of the Las Vegas Sun.

  • Wrote and submitted accurate, engaging, and fact-checked stories.
  • Developed and maintained network of contacts to facilitate story development.
  • Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage.

Relief Receptionist

5 Years 2 Months
Chambersburg Hospital | Chambersburg, PA | 03.2002 - 05.2007
  • Supported the management of radiologic films and records for the hospital's radiology department.
  • Helped edit and design the monthly department newsletter.
  • Supported digitization of films.

Communications Intern

7 Months
Berkeley County Board of Education | Martinsburg, WV | 09.2005 - 04.2006
  • Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
  • Studied objectives, promotional policies or needs of the schools within the district to support public relations strategies.
  • Supported the department with graphic design.
  • Led the redesign of the department's internal website and content.

Staff Writer

10 Months
The Herald-Mail | Hagerstown, MD | 06.2006 - 04.2007

Covered local politics across southern Pennsylvania and the Eastern Panhandle of West Virginia including about a dozen local governmental bodies including school boards. Worked remotely in the Tri-State bureau filing daily stories for publication in the twice-daily newspaper.

• Owned the Tri-state political beat, setting coverage priorities for a dozen-plus smaller governments and school boards
• Covered weekend events for the entire region.

  • Researched and produced daily news reports.

Education

M.S. - Nutrition Education

American University | Washington, DC | 01-2017

B.S. - Mass Communication & Political Science

Shepherd University | Shepherdstown, WV | 01-2006

Skills

Strategic communications
External Affairs
Narrative strategy
Editorial Leadership
Crisis Communications
Media Relations
Advocacy Strategy
Public Speaking
Stakeholder Engagement
Relationship Management
Digital Strategy & Brand Stewardship
Internal Communications & Change Management
K12 Education & Public Policy

Technical Skills

WordPress | Adobe Creative Suite | Final Cut Pro | HTML/CSS | Microsoft Office | n8n | CRM's including: VoterVoice, Raisers Edge, NationBuilder, Constant Contact | Project Management Platforms including: Asana, Teamwork, Monday (dot) com

Board Service & Internships

  • Collegiate Forensics Association: Board Member (2025-Present).
  • Girls on the Run of Montgomery County (2016-2025): Board Vice President and Development Committee Chair (2019-2025); Lead Coach and Site Liaison for girls in grades 3-5 (2016-2019).
  • Communications Intern, Berkeley County (WV) Board of Education (2004-2005): Gained firsthand experience with school district communications, leadership and community engagement.

Awards & Continuing Education

  • Certificate, Agentic and Generative AI for Business | The University of Texas at Austin, McCombs School of Business | Expected October 2026
  • Journalism awards: MDDC Press Association (Business and Religion Reporting); Nevada Press Association (Business News).

Timeline

Founder & CEO
Seton Strategies LLC
05.2026 - Current
Adjunct Professor of Political Science
Shepherd University
01.2025 - Current
Director of Communications & Marketing
Leadership Roundtable
08.2020 - 10.2026
Director of Communications & Engagement
Maryland Catholic Conference
01.2017 - 05.2020
Communications Director
Chesapeake Public Strategies
07.2015 - 12.2016
Senior Politics Reporter
The Gazette of Politics and Business
01.2012 - 07.2015
Nonresponse Follow-up Enumerator
U.S. Census Bureau
04.2010 - 05.2010
Staff Writer
The Herald-Mail
02.2008 - 01.2012
Staff Writer
Greenspun Media
04.2007 - 12.2007
Staff Writer
The Herald-Mail
06.2006 - 04.2007
Communications Intern
Berkeley County Board of Education
09.2005 - 04.2006
Relief Receptionist
Chambersburg Hospital
03.2002 - 05.2007
American University
M.S. from Nutrition Education
Shepherd University
B.S. from Mass Communication & Political Science
KATE S. ALEXANDERStrategic Communications and External Affairs