KATE Z. YERIAN
Dallas,TX
Summary
Dynamic business development and sales leader with a track record of achieving a 35% increase in market share and acquiring over 30 new clients. Expert in client relationship management and strategic partnerships, driving substantial revenue growth and expanding market footprint.
Overview
12
12
years of professional experience
Work History
Sales Executive
Exposed Design Group
Dallas, USA
01.2024 - Current
- Source new sales opportunities through cold calling and inbound inquiries, expanding client base and driving sales growth.
- Develop and maintain relationships with general contractors, end-users, property managers, vendors, and other industry partners, generating repeat business and fostering market growth.
- Conduct frequent in-person client visits, jobsite meetings, and project follow-ups.
- Utilize CRM software to manage pipeline activity, forecast opportunities, and monitor key performance metrics from start to finish.
- Negotiate contracts that end in a win-win for both parties.
- Coordinated and attended client appreciation events, presentations, trade shows, and networking initiatives, enhancing brand awareness and client engagement.
- Collaborate with Marketing team to ensure brand visibility.
- Assisted in achieving 35% market growth in 2025 as well as adding 30+ new clients to the business in 2026.
Business Development Manager
The Gambrinus Company
02.2022 - 01.2024
- Grew my territory to be the number one performing territory in the country.
- Increased Gambrinus market share by developing accounts, securing sponsorships, and fostering community partnerships.
- Developed strategic relationships with key stakeholders and distributor partners in the beverage industry resulting in sustained revenue growth.
- Leveraged product knowledge and market trends to provide tailored recommendations per account, boosting sales.
- Led sponsorship activations and marketing campaigns that strengthened brand awareness and customer engagement.
Area Account Manager
Fisher59 Distributing
Denton, TX
11.2018 - 02.2022
- Forecasted sales demands ensuring appropriate product availability, resulting in maximized account performance.
- Executed structured client visits within territory to strengthen relationships and ensure client satisfaction.
- Managed and nurtured the relationships between alcohol brands, our distribution team, and the end-user.
- Coordinated and hosted brand-sponsored events to boost brand awareness and visibility in target markets.
- Resolved customer complaints in a timely manner to maintain positive relationships.
- Maintained up-to-date knowledge of product lines, pricing, and promotions.
Marketing Director
Chill Club and Bar
01.2015 - 12.2018
- Developed and executed marketing strategies, integrating social media management, brand promotion, and audience engagement to drive growth.
- Planned, budgeted, and executed new events and large-scale productions, delivering experiences that enhanced brand visibility.
- Built partnerships with local businesses to generate mutual income opportunities and strengthen community relationships.
- Delivered exceptional customer experiences through problem solving, attention to detail, and a customer-focused approach.
- Assisted in opening new locations and contributed to the development and design of food and drink menus.
Skills
- Business development
- Sales strategies
- Account management
- Client relationship management
- Territory development
- Contract negotiation
- Networking
Timeline
Sales Executive
Exposed Design Group
01.2024 - Current
Business Development Manager
The Gambrinus Company
02.2022 - 01.2024
Area Account Manager
Fisher59 Distributing
11.2018 - 02.2022
Marketing Director
Chill Club and Bar
01.2015 - 12.2018