Katelyn Fitzgerald
Andover,MN
Summary
Focused Project Manager adept at planning, directing, and maintaining continuous operations in various departments. Experienced in directing manufacturing employees and keeping efficient production in accordance with quality standards. Applying creative and analytical approach to operations for continuous process improvement. Skilled at identifying or anticipating problems and providing solutions. Excels through mentoring, training and empowering team to excel in performance.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Project Manager
UWRF Office of Sustainability Social Media Campaign
01.2024 - 05.2024
- Executed a comprehensive social media campaign during Campus Sustainability Month to actively engage the student body in sustainability initiatives
- Managed social media postings strategically before, during, and after events to ensure continuous engagement and maximize reach
- Coordinated event logistics meticulously, including setup and teardown, to ensure smooth execution of all planned activities
- Developed and curated promotional content, including videos and graphics, to effectively communicate the campaign's message and attract student participation
- Increased Instagram followers from baseline to 550, successfully boosting student engagement by 5% through targeted social media strategies
- Enhanced brand recognition significantly, increasing student turnout at events by an average of 10 additional students per event
- Encouraged sustainable practices among the student body, achieving a 5% adoption rate of sustainable behaviors on and off campus by May 2025.
Project Manager
Twin Cities Gay Men’s Chorus Public Relations Campaign
01.2024 - 05.2024
- Organized and managed a public relations campaign selected by the executive and artistic director of TCGMC
- Captured the heart of the LGBTQ+ community through diversity, equity, and inclusion in music
- Rebranded the TCGMC website to optimize SEO strategy, increasing ticket sales through retargeted ads.
- Crafted social media strategies and public relations tactics to boost ticket sales by 25%.
- Initiated economic efforts such as discounted pricing, a pay-what-you-can fund, public transportation, and educational workshops for the Twin Cities community
- Implemented solutions to address the geo-political landscape affecting the Choral Community.
- Increased awareness and attendance for Twin Cities Gay Men’s Chorus events through strategic media planning.
- Expanded audience by 25% using social media influencers, targeting the LGBTQ+ community and allies.
- Increased ticket sales via influencer codes and referral links.
- Enhanced social media engagement through influencer partnerships,
- Collaborated with influencers aligned with TCGMC values.
Provided influencers with event assets and unique referral codes.
Monitored influencer activity, posts, and audience engagement to optimize tactics.
Hostess
Kendall's Tavern and Chophouse
04.2022 - 07.2022
- Directed guests and guided service to deliver an exceptional dining experience
- Showcased proper phone etiquette and collaborated with diverse needs
- Strategized and resolved conflicts to maintain reservations
- Developed organizational skills in managing large groups
- Utilized planning skills to accommodate various parties
- Provided excellent customer service to ensure an optimal experience for all patrons.
Creative Director
Animal Humane Society
01.2022 - 05.2022
- Raised hundreds of dollars in supply donations for the local Humane Society.
- Created social media posts on LinkedIn, Nextdoor, and Facebook.
- Established a GoFundMe campaign.
- Fostered campus involvement through flyers and public relations.
- Collaborated with the Campus Eye Newspaper and Petsmart to raise awareness.
- Elevated company reputation through consistent delivery of high-quality creative content.
- Designed innovative creative strategies to raise brand awareness and engagement for organization.
- Managed campaigns with specific focuses in order to meet customer needs and creative visions.
Cashier
Panera Bread
06.2020 - 10.2021
- Delivered exceptional customer service and fostered a welcoming environment
- Trained new employees in business procedures and values
- Executed complex transactions and managed merchandising of food and beverages
- Promoted brand inclusivity using public relations skills
- Acquired experience in accommodating the unique needs of disabled guests.
Education
Bachelor of Science - Communication Studies
University of Wisconsin-River Falls (UWRF)
River Falls, WI05.2024
Bachelor of Science - Marketing Communications
University of Wisconsin-River Falls (UWRF)
River Falls, WI05.2024
Associate of Arts - Communication Studies Transfer Pathway
Anoka Ramsey Community College (ARCC)
Coon Rapids, MN05.2022
Skills
- Adobe in-design
- Microsoft word
- Excel
- Canva
- Google Analytics
- Project Management
- Strategic Communications Planning
- Interpersonal communications
- Public Relations and Networking
- Media and Public Relations Savvy
Certification
- SEMrush-SEO Fundamentals Course with Greg Gifford, 03/19/2024
- SEMrush-Content Marketing Fundamentals Course with Ashley Segura, 03/19/2024
- Hootsuite Social Media Marketing Platform Certification, 12/07/2023
- SEMrush - Building a Social Listening Program Certificate, 11/09/2023
- Microsoft Teams Essential Training, 09/30/2022
- Excel 2021 Essential Training (Office 2021/LTSC), 10/07/2022
- Design Your First Infographic, 10/24/2022
- Data Visualization: Storytelling, 10/24/2022
- Advertising on Facebook, 11/07/2022
- Advertising on Instagram, 11/07/2022
Academic Deans List 2022-2024
- Issued by University of Wisconsin-River Falls College of Arts and Sciences · May 2024 GPA 3.895
- Issued by University of Wisconsin-River Falls College of Arts and Sciences · Dec 2023 GPA 3.80
- Issued by University of Wisconsin-River Falls College of Arts and Sciences · May 2023 GPA 3.80
- Issued by University of Wisconsin-River Falls College of Arts and Sciences · Dec 2022 GPA 3.75
Timeline
Project Manager
UWRF Office of Sustainability Social Media Campaign
01.2024 - 05.2024
Project Manager
Twin Cities Gay Men’s Chorus Public Relations Campaign
01.2024 - 05.2024
Hostess
Kendall's Tavern and Chophouse
04.2022 - 07.2022
Creative Director
Animal Humane Society
01.2022 - 05.2022
Cashier
Panera Bread
06.2020 - 10.2021
- SEMrush-SEO Fundamentals Course with Greg Gifford, 03/19/2024
- SEMrush-Content Marketing Fundamentals Course with Ashley Segura, 03/19/2024
- Hootsuite Social Media Marketing Platform Certification, 12/07/2023
- SEMrush - Building a Social Listening Program Certificate, 11/09/2023
- Microsoft Teams Essential Training, 09/30/2022
- Excel 2021 Essential Training (Office 2021/LTSC), 10/07/2022
- Design Your First Infographic, 10/24/2022
- Data Visualization: Storytelling, 10/24/2022
- Advertising on Facebook, 11/07/2022
- Advertising on Instagram, 11/07/2022
Bachelor of Science - Communication Studies
University of Wisconsin-River Falls (UWRF)
Bachelor of Science - Marketing Communications
University of Wisconsin-River Falls (UWRF)
Associate of Arts - Communication Studies Transfer Pathway
Anoka Ramsey Community College (ARCC)
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