Katelyn (Katie) Hooppaw
Palmyra,VA
Summary
Strategic business development leader with 7+ years of experience driving revenue growth through client management, partnership strategies, and retention initiatives. Proficient in data-driven planning, cross-functional leadership, and performance reporting to align teams, enhance client value, and bolster go-to-market success.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Director of Business Development
Kayo Conference Series
03.2025 - Current
- Managed a portfolio of over 30 high-value client accounts, driving retention, upsell, and new business strategies, and generating $696,000 in revenue.
- Developed customized solutions tailored specifically to individual client needs, leading to an increase in repeat business engagements.
- Increased client base by developing and implementing effective business development strategies.
- Influenced company-wide growth strategy through insights gained from client and market analysis.
- Led budgeting, revenue forecasting, and strategic planning to meet organizational growth targets.
- Delivered detailed performance and ROI reports, enabling data-driven decision-making for leadership.
- Collaborated with cross-functional teams to ensure seamless solution delivery.
- Mentored and coached sales team members to improve performance and professional growth.
- Represented the company at industry events, expanding brand presence and strengthening client relationships.
Sales Account Manager
Kayo Conference Series
06.2024 - 03.2025
- Managed portfolio of 40 accounts totaling $500,000 in sales, exceeding the quarter goal by $105,000.
- Negotiated prices, terms of sale, and service agreements.
- Developed and maintained long-term relationships with key clients for sustained growth.
- Enhanced client satisfaction by providing personalized account management and addressing unique concerns.
- Optimized account management processes by implementing efficient workflow systems that reduced administrative tasks.
Campaigns Manager
Symplicity Corporation
10.2020 - 06.2024
- Spearheaded 50+ targeted talent acquisition campaigns, driving client retention and upsell opportunities.
- Developed and executed comprehensive marketing campaigns to boost brand visibility and engagement.
- Collaborated with cross-functional teams to align campaign strategies with organizational goals.
- Analyzed campaign performance data to optimize future marketing efforts and drive results.
- Developed training programs that enhanced team performance and supported scalable growth initiatives.
Experience Team Member
Lark on Main
03.2020 - 10.2020
- Increased sales by crafting targeted email campaigns and engaging social media listings that generated quality leads.
- Leveraged creative digital content to enhance property marketing, driving customer engagement and advancing strategic growth initiatives.
- Collaborated with team members to ensure efficient service delivery and customer satisfaction.
Sales Consultant
Umansky Subaru
08.2019 - 01.2020
- Developed strong customer relationships through effective communication and personalized service.
- Guided customers through the vehicle selection process, addressing inquiries and providing product knowledge.
Welcome Center Coordinator
Regent University
04.2017 - 06.2019
- Managed a 20-member team, driving performance through strategic training and motivational leadership.
- Fostered strong client relationships by liaising with university departments to align goals.
- Developed strong relationships with community partners to enhance collaboration opportunities and expand program reach.
- Managed event logistics, ensuring smooth operations and successful outcomes for all center activities.
Education
Master's Degree - Human Resources Management
Colorado State University
Fort Collins, CO07-2023
Bachelor of Arts - Communications
Regent University
Virginia Beach, VA07-2019
Skills
- Sales training and leadership
- Key account management
- Customer relationship management
- New business development
- Negotiations
- Revenue growth
- Pipeline development
- Revenue generation
- Budget forecasting and planning
- Goals and performance
- Cross-functional collaboration
- CRM platforms (HubSpot)
Certification
SHRM-CP - SHRM Certified Professional
Timeline
Director of Business Development
Kayo Conference Series
03.2025 - Current
Sales Account Manager
Kayo Conference Series
06.2024 - 03.2025
Campaigns Manager
Symplicity Corporation
10.2020 - 06.2024
Experience Team Member
Lark on Main
03.2020 - 10.2020
Sales Consultant
Umansky Subaru
08.2019 - 01.2020
Welcome Center Coordinator
Regent University
04.2017 - 06.2019
Master's Degree - Human Resources Management
Colorado State University
Bachelor of Arts - Communications
Regent University
Similar Profiles
Katelyn HooppawKatelyn Hooppaw
Sales Account Manager at Kayo Conference SeriesSales Account Manager at Kayo Conference Series
Itongwa EbenezerItongwa Ebenezer
Door to Door Sales Representative at Kayo EnergyDoor to Door Sales Representative at Kayo Energy
Laura EvansLaura Evans
D2D Solar Sales + Closer at Kayo EnergyD2D Solar Sales + Closer at Kayo Energy
Stephen HazenStephen Hazen
Clinical Research Coordinator at UVA Comprehensive Cancer CenterClinical Research Coordinator at UVA Comprehensive Cancer Center
Lisha JosephLisha Joseph
Teacher at Fluvanna County Public SchoolsTeacher at Fluvanna County Public Schools