Katharine Johnson, MBA
Senior Media Manager (eCommerce)
New York,NY
Summary
Driven eCommerce expert at the cutting edge of developing innovative and creative strategies to achieve success on rapidly growing platforms.
Overview
7
7
years of professional experience
5
5
years of post-secondary education
Work History
Senior Media Manager, ECommerce
Wunderman Thompson Commerce
Remote
05.2022 - Current
- Managed a team of three across paid search and DSP on Amazon and Criteo.
- Oversaw client relationships, team expertise, and media planning across 16 brands in CPG.
- Developed creative strategies to overcome increased competition on ecommerce marketplaces.
Senior Search Strategist, ECommerce
Wunderman Thompson Commerce
New York, NY
04.2021 - 05.2022
- Doubled client budget to $5.2M in yearly ad spend by continually exceeding goals with innovative and creative media strategy.
- Trained Media Associates and Search Strategists on best in class campaign structure, media planning, and optimizations.
Search Strategist, ECommerce
Wunderman Thompson Commerce
New York, NY
04.2020 - 03.2021
- Executed overarching media plan managing over $2.5M in yearly ad spend.
- Won Q1 2021 Hero Award for exceptional work and leadership.
- Created mentorship program to hire paid interns during summer.
Account Strategist
Envision Horizons
New York, NY
01.2019 - 04.2020
- Drove $2M in monthly sales on Amazon and over $600,000 in monthly advertising sales.
- Executed strategy for PPC advertising and SEO for 17 accounts between Amazon and Walmart. Managed DSP advertising for five accounts.
Account Manager
Envision Horizons
New York, NY
01.2018 - 01.2019
- Managed inventory planning, product detail page creation, PPC advertising for 13 client accounts, and DSP for three accounts.
- Created and developed training processes for new account managers resulting in employee training manual and 90-day training plan with milestones.
Principal
WOBU LLC
Washington, DC
05.2017 - 12.2019
- Managed team of six people to build app to feature women-owned businesses.
- Built long-lasting relationships with over 600 women-owned businesses across Mid-Atlantic.
Education
MBA - Comprised of 9 Concentrations
Quantic University
Online 01.2021 - 01.2022
Bachelor of Arts - Justice & Peace Studies
Georgetown University
Washington, DC 08.2013 - 05.2017
Skills
Amazon Advertising: Paid Search & DSP
Walmart Advertising Connect
Criteo & Citrus Advertising (Target & Sam's Club)
SEO & Organic Search
Kenshoo & Skai
Pacvue & Helium 10
Jungle Scout
Merchant Words
Quote
Your task is not to foresee the future, but to enable it.
Antoine de Saint-Exupéry
Timeline
Senior Media Manager, ECommerce
Wunderman Thompson Commerce
05.2022 - Current
Senior Search Strategist, ECommerce
Wunderman Thompson Commerce
04.2021 - 05.2022
MBA - Comprised of 9 Concentrations
Quantic University
01.2021 - 01.2022
Search Strategist, ECommerce
Wunderman Thompson Commerce
04.2020 - 03.2021
Account Strategist
Envision Horizons
01.2019 - 04.2020
Account Manager
Envision Horizons
01.2018 - 01.2019
Principal
WOBU LLC
05.2017 - 12.2019
Bachelor of Arts - Justice & Peace Studies
Georgetown University
08.2013 - 05.2017