Summary
Overview
Work History
Education
Skills
Websites
Impact
Expertise
Work Preference
Timeline
Generic

Tess Reynolds

San Diego,CA

Summary

Client-centric retail media leader with 10+ years of experience managing $10M+ in media investment and driving 50%+ YoY revenue growth across Amazon and omnichannel platforms. Proven track record of owning enterprise client relationships, scaling partnerships, and delivering data-driven strategies that improve performance, efficiency, and profitability. Recognized for building high-performing teams, leading strategic growth initiatives, and consistently delivering measurable business outcomes.

Overview

13
13
years of professional experience

Work History

Senior Manager, Integrated Media & Strategy

Tinuiti
03.2020 - Current
  • Own and grow enterprise client relationships, delivering against joint business objectives through strategic alignment and performance-driven execution
  • Lead and develop a team of 6+ Account Managers, mentoring top performers into leadership roles and improving team performance and retention
  • Develop and execute full-funnel retail media strategies across Amazon and Walmart (paid search and DSP), driving scalable revenue growth
  • Build annual and quarterly growth plans, including budget allocation, forecasting, and campaign prioritization aligned to business goals
  • Lead test-and-learn initiatives across accounts, driving continuous optimization and uncovering new revenue opportunities
  • Strengthen partnerships with Amazon Ads and technology platforms to unlock beta opportunities and improve performance
  • Retain at-risk client accounts during organizational transitions, preserving key revenue through strong stakeholder management

Team Lead & Senior Marketplace Analyst, Amazon Media

Tinuiti
01.2018 - 02.2020
  • Managed enterprise-level client accounts, owning strategy and execution across Amazon retail media campaigns
  • Executed paid search and DSP campaigns, optimizing performance through ongoing testing and data-driven decision making
  • Oversaw $5M+ in annual media budgets, ensuring effective budget allocation and pacing
  • Developed go-to-market strategies for new product launches, including retail readiness, keyword strategy, and promotional planning
  • Measured performance against core KPIs and conducted competitive analysis to refine strategy and improve results
  • Built and implemented training programs and best practices, improving team workflows and execution efficiency

Field Marketing Specialist, Acquisition

Vistage Worldwide, Inc.
05.2013 - 12.2017
  • Generated 900+ qualified leads and $3.5M+ in revenue through integrated marketing campaigns and events
  • Collaborated with sales teams to align targeting strategies, enhancing lead quality and boosting conversion rates
  • Executed multi-channel campaigns across 30+ U.S. regions, driving support for national growth initiatives

Education

University of California, Santa Barbara
Santa Barbara, CA

Vrije Universiteit
Amsterdam, NL

IIN Coaching Certification -

Skills

Retail Media Platforms:

  • Amazon Ads
  • ADSP
  • Walmart Ads
  • Target Ads
  • Amazon Seller Central
  • Amazon Vendor Central

Tools & Analytics:

  • Pacvue
  • Skai
  • Helium 10
  • Analytic Index
  • Google Analytics
  • Excel

Advertising Channels:

  • Paid Search
  • Paid Social
  • LinkedIn

Websites

Impact

  • Delivered 50% YoY revenue growth while scaling ad spend 300%+ through full-funnel retail media strategy
  • Increased client media investment by 500% within two quarters by identifying and executing incremental growth opportunities
  • Managed $10M+ in annual media budgets across Amazon, Walmart, Meta, and D2C channels
  • Maintained 96% client retention through strong relationship management and performance delivery
  • Recovered $600K+ in lost revenue by identifying operational gaps and implementing process improvements
  • Promoted three times in 26 months due to consistent performance, leadership, and ownership

Expertise

Retail Media Strategy (Amazon, Walmart, DSP, Paid Search & Display)
Client Acquisition, Retention & Account Ownership
Strategic Growth Planning, Budgeting & Forecasting
Test & Learn, Experimentation & Performance Optimization
Team Leadership, Coaching & Organizational Development
Performance Analytics, KPI Measurement & Insights

Work Preference

Location Preference

RemoteHybrid

Salary Range

$113000/yr - $200000/yr

Timeline

Senior Manager, Integrated Media & Strategy

Tinuiti
03.2020 - Current

Team Lead & Senior Marketplace Analyst, Amazon Media

Tinuiti
01.2018 - 02.2020

Field Marketing Specialist, Acquisition

Vistage Worldwide, Inc.
05.2013 - 12.2017

University of California, Santa Barbara

Vrije Universiteit

IIN Coaching Certification -

Tess Reynolds