Open To Work
Trey Hartman
Fruit of the Loom, Inc.
Scottsville,KY
Work Preference
Job Search Status:
Open to work
Desired Job Title
Digital Media ManagerRetail Media MangerEcommerce Marketing Manager
Work Type
Full TimeContract WorkConsulting
Location Preference
RemoteOn-Site
Location:
Bowling Green, KYDenver, COColorado Springs, COKansas City, MOKansas City, KS
Open to relocation:
Yes
Minimum Desired Compensation
$150000/yr
Important To Me
Career advancementWork-life balanceCompany CulturePersonal development programs401k match
7
Years of experience
Digital Media Manager leading Retail Media, Paid Search, and Paid Social campaigns with a focus on data analysis, forecasting, and budget management. Proficient in strategy development and advertising management across Amazon, Walmart, Target, Google, Microsoft, Meta, and TikTok.
Work History
Digital Media Manager
2 Years- Manage Retail Media on Amazon, Walmart, and Target for Fruit of the Loom, Vanity Fair Lingerie, Spalding, and Russell Athletic.
- Optimize Retail Media campaigns with a focus on maximizing ROS while measuring the impact of digital advertising on omnichannel sales.
- Developed reporting and analysis to measure ROS of sales driven by ads on Retail Media, leading to opportunity to scale spend higher when strong efficiency and inventory is present.
- Provide Retail Media management for licensees, delivering agency-level service to drive incremental sales and profitability.
- Manage Paid Social efforts on Meta and TikTok for Fruit of the Loom, Vanity Fair Lingerie, Spalding, and JERZEEs, increasing audience engagement, brand reach, and traffic driving objectives.
- Manage Paid Search ads on Google Ads and Microsoft Ads for DTC websites.
- Collaborated with Brand Teams to develop advertising strategies, and allocated budget to appropriate channels based on brand objectives.
Manager of SEM and Performance Media
1 Month- Led Paid Search team managing Google and Microsoft advertising for 14 websites, overseeing campaigns for 70+ brands, driving engagement across Search, Shopping, Performance Max, Demand Gen, Display, and Video.
- Led Performance Media team managing demand-gen campaigns in Display and Video placements across Google, YouTube, Meta, TikTok, and Reddit.
- Created Paid Search and Performance Media reporting, presenting insights and key takeaways to Executive Leadership Team, informing strategic decisions.
- Collaborated with Business Unit Leaders to develop comprehensive Marketing Plans for product promotion, increasing visibility for new and existing offerings.
Digital Marketing Analyst II
2 Years 10 Months- Built forecasting and planning to deploy a seven figure digital media budget.
- Led Paid Search team for 14 websites across 70+ brands, ensuring alignment with overall marketing goals of sales and brand awareness.
- Collaborated with Finance and Engineering to create digital marketing strategy for 90+ major product releases in 2023.
- Optimized product feed for Google and Microsoft Shopping Ads utilizing feed management tools, improving ROAS 24%.
- Created margin analysis reporting to establish efficiency targets and track Paid Search program performance.
- Managed Meta and TikTok ad accounts to execute awareness campaigns for events, products, and promotions.
- Guided graphic design team in creating image and video assets.
Digital Marketing Specialist
2 Years 5 Months- Managed paid search campaigns in Google Ads and Microsoft Ads, optimizing performance for multiple clients.
- Trained and mentored three junior team members in direct response and awareness advertising, enhancing team skill set.
- Built and scaled Google and Microsoft advertising accounts and product feeds for seven business acquisitions.
- Collaborated with web team to implement UX design improvements, improving user engagement and site navigation.
Education
Bachelor of Science - Marketing Management, Advertising And Promotions
Skills
Retail Media Management
Amazon Ads
Walmart Connect
Roundel Media Studio
Google Ads
Microsoft Ads
Meta Ads
TikTok Ads
Google Analytics (UA and GA4)
Budget Management
Forecasting
Profitability analysis
Agency Management
Certification
- Google Ads Measurement
- Google Digital Academy
- AI-Powered Shopping Ads
- Google Ads Search
- Google Ads Creative
- Google SEO Fundamentals
- University of California, Davis
- Optimizing a Website for Google Search
Timeline
Digital Media Manager
Fruit of the Loom, Inc.
2024.10 - CurrentRead More
Manager of SEM and Performance Media
Holley Performance Brands
2024.09 - 2024.10Read More
Digital Marketing Analyst II
Holley Performance Brands
2021.11 - 2024.09Read More
Digital Marketing Specialist
Holley Performance Brands
2019.06 - 2021.11Read More
Missouri State University
Bachelor of Science from Marketing Management, Advertising And Promotions
Read More