Katherine Masters
Flushing,MI
Summary
Dynamic marketing professional with over 8 years of experience, specializing in both B2B and B2C marketing. Adept at developing and executing comprehensive digital marketing strategies, with proven success in driving brand growth and customer engagement through social media management, content creation, and targeted campaigns. Highly skilled in brand positioning, customer relationship management, and ensuring exceptional customer service and client satisfaction. Known for strong communication, organizational expertise, and a creative approach to solving business challenges. Passionate about leveraging data-driven strategies to achieve measurable results and contribute to overall business success.
Overview
14
14
years of professional experience
Work History
Marketing and Membership Manager
Clarkston Area Chamber of Commerce
Clarkston, MI
04.2023 - Current
- Developed and implemented marketing strategies to promote the chamber's programs, events, and services to existing and potential members.
- Created and managed marketing materials, such as brochures, flyers, newsletters, and digital content, to attract new members and retain existing ones.
- Coordinated advertising campaigns across various platforms, including social media, print, and online channels.
- Maintained the chamber's website and social media accounts, ensuring content is up-to-date and engaging.
- Cultivated relationships with local businesses, community leaders, and other stakeholders to enhance the chamber's visibility and membership base.
- Planned and executed networking events, workshops, and seminars to facilitate member engagement and business growth.
- Monitored membership trends and feedback to identify areas for improvement, and develop strategies to increase member satisfaction and retention.
- Collaborated with other staff members to support overall chamber objectives and initiatives.
- Provided support in creating promotional materials for new campaigns.
- Drafted reports on membership growth trends, including data analysis.
- Assisted in recruiting new members by attending networking events.
- Managed social media accounts to engage existing members and attract new ones.
- Coordinated special events designed to build relationships with potential members.
- Generated weekly newsletters highlighting upcoming events or changes within the organization.
- Analyzed market trends to identify opportunities for expanding membership base.
- Resolved any customer service issues that arose from existing members.
- Developed strategies for increasing retention rates among existing members.
- Answered phones to respond to customer inquiries and transferred calls to appropriate staff members.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
Office Assistant
Premier Eye Care
01.2020 - Current
- Medical billing and insurance authorizations. Routinely problem-solving claim rejections to maximize revenue. Posted payments of claims.
- Routine organization and management of the office schedule.
- Marketing and optical sales for the office, with continual community outreach to maintain business and patient relationships.
- Routine inventory of office supplies and optical products.
- Strong customer service skills exhibited to provide an exceptional experience for clientele.
- Data analysis of sales and continual education of new promotional features.
- External networking.
- Accounting, including daily and monthly balancing of sales.
- Daily clerical tasks to maintain organization and optimal productivity.
- Provided administrative support to staff members, including copying and scanning documents, filing paperwork, and ordering supplies.
- Greeted visitors, determined their needs and directed them to the appropriate personnel.
- Organized office operations and procedures, such as managing calendars, scheduling appointments, preparing reports and maintaining records.
- Answered incoming calls in a professional manner and directed callers to the appropriate personnel.
Marketing Specialist
Angelic Heart Home Care and Hospice
Davison, MI
04.2019 - 01.2020
- Explained senior living services to vendors, nursing agencies, and potential clients.
- Social media management, including website development, managing social media platforms and engagement, as well as regularly disbursing email and blog updates.
- Developed and managed a relationship between home health agencies, DME, discharge planners, Social Services, etc.
- Reviewed intakes and followed up with referral sources.
- Kept detailed records of all contacts and planned and coordinated public affairs and communication efforts, including public relations, health fairs, and community outreach.
- Planned and developed company marketing and communication materials.
- Anticipated potential negative and positive impacts on the business and adapted strategies accordingly.
- Provided intimate demographic knowledge of the market area.
Owner
Keto & Kate, LLC
Flushing, MI
04.2017 - 04.2019
- Developed and implemented custom keto diet meal plans for individual clients, resulting in improved health outcomes and weight loss success stories.
- Provided personalized coaching and consultation services to clients, offering guidance on meal prep, nutrition, and lifestyle adjustments tailored to the keto diet.
- Managed and grew an online community through social media platforms, creating engaging content, including recipes, success stories, and tips for followers.
- Designed and executed marketing strategies, leading to increased visibility and client engagement through targeted social media campaigns.
- Analyzed client progress through regular check-ins and feedback, adjusting meal plans and coaching methods as needed to ensure optimal results.
- Collaborated with other influencers and brands in the health and wellness industry to expand the business's reach and offer a more comprehensive service.
- High level of self-motivation to succeed in a competitive industry.
- Knowledge of accounts receivable and other general accounting tasks.
- Developed strategic plans to increase profitability and efficiency.
- Identified new opportunities for growth, expansion, and diversification.
- Created marketing campaigns to attract new customers.
- Maintained relationships with existing clients by providing superior customer service.
Licensed Realtor
American Associates
Flushing, MI
05.2013 - 02.2016
- Guided clients through the home buying and selling process, providing market insights, property evaluations, and negotiation expertise to achieve favorable outcomes.
- Managed property listings and marketing strategies, including staging advice, professional photography, and online advertising to maximize exposure and attract qualified buyers.
- Conducted thorough market research and comparative market analyses (CMAs) to provide accurate property valuations and pricing recommendations.
- Built and maintained strong client relationships, delivering exceptional customer service by understanding their needs and navigating complex real estate transactions.
- Collaborated with mortgage brokers, inspectors, and other industry professionals to ensure smooth transactions from contract to closing.
- Utilized digital tools and social media platforms to promote listings, resulting in increased visibility and successful sales.
- Consistently met or exceeded sales targets, contributing to overall team performance and business growth.
Coordinator Diplomat Specialty Pharmacy
Diplomat Specialty Pharmacy Corporate Headquarters
Flint, MI
10.2011 - 08.2012
- Acted as liaison between company, patients, and Physicians' office.
- Responsible for accepting new prescriptions and ensuring that all necessary information, including insurance verification, was available to process orders.
- Explained all company programs and services to patients and physicians' office staff.
- Communicated with patients as needed based on prescription refills, and referred any medication or illness-related questions or concerns to an on-call pharmacist.
- Responsible for processing prescriptions and prescription refills.
- Maintained documentation of calls to and from patients. Contacted patients to schedule deliveries, confirm the address, inform them of any co-payment involved, and notify of payment responsibilities.
- Assisted with prior authorizations.
- Communicated patient status to physicians' offices/clinics and maintained patient confidentiality.
Receptionist
Randy Wise Automotive Group
Flint, MI
02.2011 - 10.2011
- Greeted and assisted customers upon arrival, providing exceptional front-line customer service and ensuring a welcoming atmosphere in the dealership.
- Managed multi-line phone system, directing calls to appropriate departments and answering customer inquiries efficiently and professionally.
- Scheduled appointments for vehicle service, sales consultations, and test drives, maintaining an organized and accurate calendar for the dealership.
- Processed customer payments and handled cash, checks, and credit card transactions in compliance with dealership policies.
- Assisted the sales and service teams with administrative tasks, including filing, data entry, and maintaining client records in the dealership’s CRM system.
- Supported marketing initiatives by distributing promotional materials and updating dealership displays.
- Monitored inventory of office supplies and coordinated orders to ensure smooth daily operations.
Education
Bachelor's - Marketing
American Military University
12.2024
Real Estate -
Michigan Institute of Real Estate
Skills
- Microsoft office
- Email Marketing
- Social Media
- Digital Marketing
- Social Media Management
- Branding
- Web Development
- Blogging
- Public Relations
- Web Design
- Google Analytics
- Event planning
- Event marketing
- Events management
- B2B marketing
- Direct marketing
- Graphic Design
- Content Management
- Social media marketing
- Writing skills
- Adobe Creative Suite
- Video Editing
Timeline
Marketing and Membership Manager
Clarkston Area Chamber of Commerce
04.2023 - Current
Office Assistant
Premier Eye Care
01.2020 - Current
Marketing Specialist
Angelic Heart Home Care and Hospice
04.2019 - 01.2020
Owner
Keto & Kate, LLC
04.2017 - 04.2019
Licensed Realtor
American Associates
05.2013 - 02.2016
Coordinator Diplomat Specialty Pharmacy
Diplomat Specialty Pharmacy Corporate Headquarters
10.2011 - 08.2012
Receptionist
Randy Wise Automotive Group
02.2011 - 10.2011
Bachelor's - Marketing
American Military University
Real Estate -
Michigan Institute of Real Estate
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