Katherine Morales
Daly City,CA
Summary
Dynamic Marketing Services Manager with a proven track record at Southeastasia Retail Inc, adept at leveraging marketing analytics and relationship building to enhance brand visibility. Successfully executed targeted campaigns, optimizing budgets for maximum ROI, and fostering collaborations that amplified engagement. Recognized for adaptability and problem-solving in fast-paced environments.
Overview
20
20
years of professional experience
Work History
Marekting Services Manager
Southeastasia Retail Inc
Philippines
05.2015 - 05.2025
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Negotiated advantageous contracts with vendors/suppliers to optimize resources while maintaining quality standards.
- Enhanced customer engagement with the implementation of innovative social media strategies.
- Reviewed competitor activity regularly, identifying areas of opportunity for differentiation and growth.
- Optimized marketing budget allocation for maximum ROI through strategic planning and analysis.
- Initiated collaborations with influencers/bloggers in the industry to amplify brand exposure.
- Analyzed campaign performance metrics, making data-informed recommendations for future initiatives.
- Boosted sales performance, strengthening relationships with key industry partners and clients.
- Created and managed social media campaigns to increase brand engagement.
- Coordinated with design and media teams to develop high-quality creative assets.
- Monitored all the production and installation of in-store merchandising collaterals.
Marketing Executive
SCA Hygienes Products Corporation
Philippines
12.2007 - 04.2014
- Increased brand awareness by developing and implementing innovative marketing campaigns.
- Planned and executed events and marketing programs to increase qualified leads.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Completed and submitted monthly and yearly reports to support executive decision making.
- Handled consumer care and complaints.
- Distributed press releases to increase brand visibility.
Sales Associate
Rustan Marketing Corporation
Philippines
12.2004 - 04.2006
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Built relationships with customers to encourage repeat business.
- Managed returns, exchanges and refunds in accordance with store policy.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Prepared merchandise for sales floor by pricing or tagging.
- Helped customers locate products and checked store system for merchandise at other sites.
- Answered customer questions about sizing, accessories, and merchandise care.
- Provided positive first impressions to welcome existing, new, and potential customers.
- Rotated stock and restocked shelves to maintain product availability and store appearance.
- Engaged with customers to build rapport and loyalty.
- Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing a welcoming store environment.
- Solved customer challenges by offering relevant products and services.
- Increased sales revenue by building strong rapport with customers and recommending appropriate products based on their needs.
- Educated clients on current promotional offerings and products using persuasive selling tactics.
- Engaged with customers to effectively build rapport and lasting relationships.
- Developed new client relationships by actively engaging with potential customers and highlighting the benefits of our product offerings.
Education
Pampanga High School
San Fernando Pampanga PhilippinesBachelor of Science - Business Administration
University of The East
Manila Philippines04.2005
Skills
- Marketing analytics
- Product positioning
- Customer segmentation
- Problem-solving
- Time management
- Problem-solving abilities
- Multitasking Abilities
- Adaptability and flexibility
- Detail-oriented
- Relationship building
- Microsoft office
- Computer proficiency
- Self motivation
- Client relationship management
- Staff management
- Adaptability
Languages
Tagalog
Native or Bilingual
English
Full Professional
Timeline
Marekting Services Manager
Southeastasia Retail Inc
05.2015 - 05.2025
Marketing Executive
SCA Hygienes Products Corporation
12.2007 - 04.2014
Sales Associate
Rustan Marketing Corporation
12.2004 - 04.2006
Pampanga High School
Bachelor of Science - Business Administration
University of The East