Drums, tennis, and gardening
MARC TAYLOR
Knoxville,TN
Summary
Dynamic digital brand marketing specialist with a proven track record in driving successful campaigns and fostering brand growth. Expertise in coordinating multiple projects simultaneously while leveraging exceptional communication skills to engage stakeholders effectively. Collaborative team player thriving in leadership roles, consistently taking initiative to inspire and guide teams toward achieving common goals. Eager to embrace new challenges within a forward-thinking organization that values innovation and professional development.
Experienced with creative direction, project management, and team leadership. Utilizes innovative strategies to drive project success and foster collaborative environments. Track record of delivering high-quality marketing campaigns and ensuring client satisfaction.
Creative professional bringing valuable experience in leading cross-functional teams and executing strategic marketing initiatives. Known for strong focus on collaboration and achieving results, adapting seamlessly to changing project requirements. Proven skills in creative direction, project management, and client relations, consistently delivering high-impact results.
Creative professional with strong background in managing and executing diverse design projects. Proven ability to lead teams, adapt to evolving priorities, and deliver impactful results. Skilled in developing creative strategies, overseeing production, and ensuring high-quality outputs. Known for fostering collaboration and driving success in fast-paced environments.
Experienced marketing and design professional knowledgeable about mentoring, challenging and directing creative team members. Resourceful, hardworking and adaptable in approaching all problems. Successful in making significant contributions to marketing strategies and growth initiatives.
Overview
39
39
years of professional experience
Work History
Senior Creative Services Manager
ChoiceSpine, LLC
Knoxville, Tennessee
05.2021 - Current
- Overhauled the company brand at all touchpoints. Plan, design, and execute an extensive array of ongoing digital marketing, Web/WordPress, printed, and other creative branded projects for a national spinal medical device company and distributor base. Design and manage all external advertising. Partner with product managers and engineers to create surgical technique guides and sales collateral. Write content to better drive Web traffic. Experienced in large-format print and multi-media. Extensive regulatory compliance experience, based on FDA requirements and audits. Corporate video production and editing and animation. iPad displays and setups. Live presentation and PowerPoint development.
- Hired, developed and managed creative services team of internal employees and freelancers.
- Produced aesthetically pleasing, easily producible and fresh creative content.
- Optimized vendor programs by vetting producers, negotiating rates and monitoring services.
- Maintained timeline and budget guidelines for daily operations and all projects.
Digital Marketing / Web / Branding Specialist
Brandetour, LLC
Knoxville, Tennessee
01.1998 - 01.2021
- Plan, design and execute extensive array of ongoing digital marketing, Web, printed and other creative branded projects for contracted clients. Partner with diverse clientele to develop brand names that strongly impact brand identity, accurately define services, clarify intent and communicate expectations of quality. Write content and design related graphics. Experienced in large format print. Monitor all online marketing.
National Franchise System Training Manager
Cendant Corporation
New York
01.1992 - 01.1999
- Developed training tools for 1,700+ hotel brand. Conducted public relations, speaking and training presentations for hotel managers/trainees/franchisees, training extensively on brand guidelines, marketing campaigns, yield management, strategic negotiations, relationship development, maximizing sales and facility maintenance. Keynote speaker for national and video-based conferences.
Hotel Manager
Promus Companies, Hampton Inn Hotels
Memphis
01.1987 - 01.1992
- Managed multiple corporately owned hotels. Launched opening for brand new Hampton Inn prototype. Worked directly with VP of Development to co-create new marketing strategy with emphasis on customer service.
Education
Bachelor of Science -
University of Tennessee
Knoxville, TennesseeSkills
- Digital Marketing
- Brand Development
- Creative Graphic Design
- Web / WordPress
- Content Writing
- Social Media Marketing
- Email Campaigns
- SEO / Local SEO
- Pay-Per-Click
- Digital Photography
- Print Layout & Production
- Training & Management
- Presentations
- Regulatory Compliance
- Strategic planning
- Social media strategy
- Project management
- Creative direction
- Media planning
- Concept development
- Event promotion
- Program leadership
- Marketing analytics
- Budget oversight
- Advertising campaigns
- Search engine optimization
- Branding architecture
- Print production
- Concept creation
- Social media strategy development
- Teamwork and collaboration
- Problem-solving
- Attention to detail
- Multitasking
- Reliability
- Excellent communication
- Organizational skills
- Creative problem solving
- Decision-making
- Video production
- Client relationship building
- Task prioritization
- Self motivation
- Content creation
- Digital marketing
- Written communication
- Graphic design
- Branding skills
- Product marketing
- Strategic marketing
- Email marketing
- Copywriting
- Event planning
- Visual communication
- Social media management
- Marketing expertise
- Direct marketing
- Brand development
- SEO optimization
Interests
EXPERTISE
- Adobe Creative Suite
- Google Ads Management
- Video and Digital Photography
- Mail Chimp
- Photoshop, Illustrator & InDesign
- Microsoft Word & PowerPoint
- Copywriting and Search Content
Company-wide Responsiveness Award
An annual award received after peer nominations for responsiveness to tasks and requests.
Timeline
Senior Creative Services Manager
ChoiceSpine, LLC
05.2021 - Current
Digital Marketing / Web / Branding Specialist
Brandetour, LLC
01.1998 - 01.2021
National Franchise System Training Manager
Cendant Corporation
01.1992 - 01.1999
Hotel Manager
Promus Companies, Hampton Inn Hotels
01.1987 - 01.1992
Bachelor of Science -
University of Tennessee