KATHLEEN CHUPAILO
WARREN,MI
Summary
Seasoned Marketing Manager with over a decade of experience in brand and campaign development. Proven track record in enhancing operational efficiency, fostering creative development, and driving revenue growth through strategic leadership. Expertise in managing teams and projects to achieve high performance goals.
Overview
12
12
years of professional experience
Work History
Creative Services Manager
WXYZ 7 News Detroit
02.2020 - Current
- Creative lead behind original marketing campaigns from the brainstorming process to finished product
- Manage the development and implementation of all new marketing strategies to drive new audience growth and maintain loyal viewership
- Played an integral role in the successful rebranding of a legacy Television News station, boosting viewership to a 52 week
- Direct and manage a team of 6 producers, overseeing all creative projects through their entirety
- Conceptualize and write original and compelling content while ensuring station and brand consistency
- Work with external organizations to develop and implement new marketing initiatives
- Manage media buys, including producing and distributing marketing materials to various OTT and streaming platforms
- Investigate and track industry trends to optimize future campaigns
- Brand ambassador for WXYZ at various local community events to enhance brand visibility
Creative Services Producer
WJBK Fox 2 News Detroit
03.2015 - 02.2020
- Produced and edited original content for television and digital platforms, enhancing FOX's branding image.
- Wrote compelling scripts/content that maintained station and brand consistency across all communications.
- Collaborated with senior news producers to write and produce daily news topical segments.
- Managed on-air promotional contests to enhance audience engagement and brand visibility.
Branding Producer, ON-AIR Reporter
Orion Neighborhood TV
11.2013 - 03.2015
- Wrote, produced, and edited compelling stories for TV and web, enhancing audience engagement
- Produced targeted commercial television spots for local businesses and non-profits, driving community visibility
- Crafted press, news, and event releases for publication, ensuring timely and effective communication
- Created and maintained a robust social media presence using video, blogs, and podcasts.
Education
B.A - Mass Communication
Oakland University
Rochester, MI12-2013
Skills
- Creative direction
- Content strategy
- Campaign development
- Digital marketing
- Marketing analytics
- Audience engagement
- Brand management
- Team leadership
Professional Achievements
- 4X EMMY Award Winner, 2021, 2023, 2024
- GEMA, The Global Entertainment Marketing Academy of Arts and Sciences Award, 2024
- Promax Global Marketing Excellence Award, 2023
- MAB, Michigan Association of Broadcasters, Overall Station Marketing Winner, 2021, 2023, 2024, 2025
Timeline
Creative Services Manager
WXYZ 7 News Detroit
02.2020 - Current
Creative Services Producer
WJBK Fox 2 News Detroit
03.2015 - 02.2020
Branding Producer, ON-AIR Reporter
Orion Neighborhood TV
11.2013 - 03.2015
B.A - Mass Communication
Oakland University