Kathleen Castagnoli
Senior Managing Editor
Huntington Beach,CA
Summary
Veteran Managing Editor with more than 20 years of experience overseeing production of successful publications. Specializes in unifying remote contributors behind singular editorial brand identities. Known for growing customer-facing products by incorporating social media outreach programs and rich media assets to attract diverse readership.
Overview
27
27
years of professional experience
4
4
years of post-secondary education
Work History
Senior Managing Editor
DiversityComm Inc.
Irvine, CA
06.2018 - Current
- Manage publication of six digital and print diversity and inclusion magazines, align multi-media content strategies to maintain cohesive brand identity.
- Delegate and track each staff member's assignments and deadlines.
- Handle final proofreading, copy editing and revision functions for deliverables.
- Conduct editorial meetings with staff members to collaborate and review proposed publication suggestions.
- Inspect physical production and manuscript design, maintaining continuity across print and digital products.
- Oversee compliance with style guide, editorial guidelines and brand identity throughout entire publication portfolio.
Owner/Lead Floral Designer
Kat's Floral Design, LLC
Huntington Beach, CA
11.2007 - 06.2018
- Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency to help my freelance floral design company evolve and grow.
- Transported and set up floral arrangements for large-scale functions and weddings.
- Consulted with clientele to discuss special occasion floral designs for weddings and other events.
- Quoted, generated and processed customer orders to meet specifications and various occasions.
- Increased customer satisfaction by resolving issues.
- Maintained thorough knowledge of needs, characteristics and varieties of flowers and greenery to inform arrangement decisions and provide information to customers.
- Researched latest design trends, colors and vendor products for use in new pieces.
Account Executive/Editor
Hobbs/Herder Advertising
Newport Beach, CA
08.2004 - 03.2007
- Designed and led overall marketing strategy consistent with brand guidelines for real estate entrepreneurs.
- Reviewed marketing materials for grammar, spelling, punctuation, syntax, accuracy and compliance with quality standards.
- Prepared, rewrote and edited marketing campaigns to improve readability and impact.
- Collaborated with graphics department to develop and implement visual elements.
- Led and managed multiple marketing campaigns from conceptual stage through to launch.
- Determined readiness of written pieces, made changes and approved final versions for publication.
- Championed new ideas and experiments for client growth.
Associate Editor
Fancy Publications
Lake Forest, CA
01.2001 - 07.2004
- Supported three periodical publications by helping develop layouts and collaborating with production teams.
- Pitched content strategies and managed asset acquisition.
- Prepared, rewrote and edited articles for publication.
- Reviewed articles for grammar, spelling, punctuation, syntax, accuracy and compliance with quality standards.
- Checked reference sources to verify dates, facts and statistics.
- Selected and edited photos for use in diverse projects.
Newspaper Reporter
Los Angeles Times
Huntington Beach, CA
06.1996 - 12.2001
- Worked on many publications for The Los Angeles Times, including The Daily Pilot, The South Bay Weekly and The Huntington Beach Independent.
- Applied understanding of public opinion and traditional media use to create engaging and attention-grabbing stories.
- Performed research and checked facts to maintain high standard of journalistic integrity.
- Deployed to news events to provide on-the-ground news coverage.
- Organized material, determined area of emphasis and wrote stories according to prescribed editorial style and format standards.
- Evaluated and followed up on news leads and news tips to develop story ideas.
- Pursued and developed stories independently and for assignment, covering range of topics.
- Followed through on beat sources, contacts and leads to gather information for stories.
- Planned and conducted research and pitched long-form stories to promote investigative news topics.
- Established and maintained relationships with credible sources.
- Wrote news stories, developed leads and constructed headlines.
Education
Bachelor of Arts - Journalism
San Diego State University
San Diego, CA 06.1992 - 05.1996
Skills
Copywriting and editing
undefinedTimeline
Senior Managing Editor
DiversityComm Inc.
06.2018 - Current
Owner/Lead Floral Designer
Kat's Floral Design, LLC
11.2007 - 06.2018
Account Executive/Editor
Hobbs/Herder Advertising
08.2004 - 03.2007
Associate Editor
Fancy Publications
01.2001 - 07.2004
Newspaper Reporter
Los Angeles Times
06.1996 - 12.2001
Bachelor of Arts - Journalism
San Diego State University
06.1992 - 05.1996
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