Kathleen Friedler
Southport,CT
Summary
Dynamic and visionary fashion executive with over 15 years of experience leading creative teams across store design, showroom development, visual merchandising and events. Expertise in designing impactful and cohesive brand experiences that elevate consumer engagement and drive business growth. Proven track record in training, mentoring, and developing high-performance teams to execute large-scale retail and event strategies.
Overview
15
15
years of professional experience
Work History
SVP, Visual Merichandising and Creative Services
Tommy Hilfiger
New York , NY
05.2014 - 08.2023
- Developed and implemented cohesive creative direction for seasonal store windows, showroom displays, and event spaces across Latin American markets, ensuring brand messaging and aesthetics aligned with global standards.
- Collaborated with architects and store planning departments to design innovative retail spaces that align with brand vision and enhance customer experience.
- Motivated and inspired field merchandisers with seasonal in-store training. Structured monthly, quarterly, and annual development sessions, contributing to a unified brand message across stores.
- Led store openings and re-merchandising efforts for Latin American stores, working alongside cross-functional teams to achieve a high standard of execution under tight timelines.
- Analyzed and interpreted business data to tailor visual merchandising strategies to meet specific market demands and customer preferences, directly linking merchandising techniques to business results.
- Built and developed the visual merchandising teams by providing hands-on training, implementing floor set planning tools, and facilitating learning platforms.
Education
Bachelor of Science - Fashion Merchandising and Interior Design
University of Rhode Island
Kingston, RISkills
- Exceptional presentation skills
- Dynamic Team Leadership
- Talent Development
- Highly organized
- Detail-oriented
- Adaptable and collaborative
Timeline
SVP, Visual Merichandising and Creative Services
Tommy Hilfiger
05.2014 - 08.2023
Bachelor of Science - Fashion Merchandising and Interior Design
University of Rhode Island
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