Results-driven Director of Special Event & Catering Sales with 10 years' experience in management-level roles in Hospitality and 15 years of experience in sales and marketing. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends, creating new packages and menus to maximize revenue opportunities. Track record in high performing sales, generating new business, impactful marketing-sales collateral, and leading/training successful sales teams.
Hi, I’m
LIA FISCHER
West Hollywood ,CA
Summary
Overview
16
years of professional experience
Work History
Delaware North
Senior Catering Sales Manager
09.2021 - 01.2023
Job overview
- Exceeded sales quota of $2M outbound and offsite business and increased profitability through effective sales strategy and business planning.
- Owned all aspects of sales planning, development, and team and account management for Patina Catering and Kitchen for Exploring Foods in the Los Angeles and Orange Country territory.
- Designed and conceptualized Wedding, Mitzvah, and Masterkit menus/packages to streamline sales for outside catering, maximizing revenue.
- Tailored menus to account for dietary restrictions, food allergies, kosher events, and personal requests.
- Organized corporate meetings, special events and social occasions to satisfy client requirements and increase facility revenues.
- Responded to initial inquiries, seeing the process through from coordination of food tastings, food and beverage proposal, client relationship management, and upsell.
- Participated in planning meetings, site visits and vendor evaluations to enhance quality of client services.
- Discussed client's event needs to develop customized menus.
- Worked with chefs to plan menus according to client needs and budgets.
- Trained and proficient on Reserve to create BEOs.
Legends
Special Events Sales Director
10.2019 - 03.2020
Job overview
- Supervised onsite team of 10, including catering, general manager, and facility management team.
- Developed compelling presentation decks to gain approval for ideas and communicate results to client.
- Owned all aspects of sales planning, development, and team and account management for Los Angeles territory.
- Generated special events and catering sales, resulting in $178,000 in revenue per month.
- Arranged catering service and event logistics serving up to 1300 guests.
- Created, designed, and launched new online website, marketing strategies and advertising.
- Designed and initiated new catering menus with culinary to drive new sales for corporate and social business.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
- Built relationships with customers and community to establish long-term business growth.
- Initiated new sales and marketing plans for product roll-outs, including developing sales, distribution and media strategy.
- Communicated with venue personnel to coordinate event logistics.
- Negotiated contracts with clients, venues and vendors to ensure maximum profit.
- Trained and managed Tripleseat.
Temple Emanuel of Beverly Hills
Special Events Sales Director
10.2013 - 06.2019
Job overview
- Exceeded goals by 300%, managing 130 catering event rentals per year, including room rentals for Weddings, B'nai Mitzvah, Engagements, Memorials, University Graduations, Camps, and long-term rentals
- Developed new packages for groups 300 + which tripled revenue
- Managed, recruited, interviewed, hired, designed training, and trained Event Manager and Event Sales staff
- Responsible for total room: catering coordination, room rental revenue, sales strategies, pricing, presentations, direct sales, and budgeting
- Completed yearly forecasting and quarterly financial reviews
- Developed rates strategies through review of competitive data and demand analysis
- Created marketing copy and design ideas for both the web and all marketing collateral related to the venue
- Ensured all aspects of the event complied with Beverly Hills regulations: Beverly Hills permits, the Conditional Use Permit, and the Beverly Hills Fire Marshal
- Worked with Salesforce, Chaverware, Excel, Docusign, Google Adwords, Microsoft Outlook, and Google Drive
- Added advertising on The Knot and Wedding Wire which doubled lead volume
- Built and grew relationships with event planners, hotels, and vendors
- Managed all logistics of events planning, including contract signing, fee collection, permits, event booking and scheduling
LOL Social Media Group
Sales Manager
01.2012 - 08.2012
Job overview
- Sales Manager for the Social Media/Official Website of Nickelodian stars, Disney stars, and other celebrities
- Achieved budgeted sales goals for new business for LOL SMG
- Networked at Red Carpet Events, PR events, and was the face of LOL SMG
- Developed and implemented sales strategies to increase revenue
Birthright Israel NEXT
Corporate Event Planner
01.2008 - 05.2009
Job overview
- Created and developed event programming for events and membership, exceeding event attendance goals by 140% in new territories
- Booked and planned events, with vendor negotiation and contract, at restaurants, bars, theatres, music venues, and more for groups ranging from 10-1000 people
- Implemented new programming such as Table for 20!, Let's Grab Drinks, and Improv Comedy Performance, some of which was utilized nationally by other Birthright Israel NEXT employees
- Supervised onsite team including caterers, audio-visual technicians, and facility management team
- Developed event proposals for budgets up to $10,000 per event
San Jose Repertory Theatre
Sales Manager
01.2007 - 01.2008
Job overview
- Managed and sold group sales' clients, negotiated contracts, created new group sales structure, and marketing promotions
- Trained and managed Inside Sales Manager and group of 12 inside sales persons to achieve 100% of goals
- Developed a Corporate Membership program, prospecting Fortune 100 and Fortune 500 clients and closed business with clients such as Google, Microsoft, and IBM
- Prepared and managed a $50,000 budget
Education
University of Colorado At BoulderBoulder, CO
from Theater Arts
University Overview
Skills
- Exceptional at Sales Management/Sales
- Exceptional at Packages/Pricing
- Exceptional at Training/Development
- Exceptional at Budget Management
- Exceptional at negotiation
- Exceptional presentation skills
- Self motivated/ juggling multiple projects
- Revenue generation strategies
- New business development
- Creative and innovative
- Natural leader
- Exceptional attention to detail
Timeline
Senior Catering Sales Manager
Delaware North
09.2021 - 01.2023
Special Events Sales Director
Legends
10.2019 - 03.2020
Special Events Sales Director
Temple Emanuel of Beverly Hills
10.2013 - 06.2019
Sales Manager
LOL Social Media Group
01.2012 - 08.2012
Corporate Event Planner
Birthright Israel NEXT
01.2008 - 05.2009
Sales Manager
San Jose Repertory Theatre
01.2007 - 01.2008
University of Colorado At Boulder
from Theater Arts
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