Kathleen Walsh
Henderson,NV
Summary
Email Marketing Specialist with 10+ years of experience in automation, segmentation, and cross-channel campaigns across email, SMS, and mobile app messaging. Expertise in ESPs, deliverability, and API integrations, with strong HTML/CSS and QA capabilities. Delivers data-driven campaigns that boost engagement and performance.
Overview
16
16
years of professional experience
Work History
Email Marketing Specialist
Avelo Airlines
Houston, TX (Remote)
07.2022 - 02.2026
- Responsible for the set up, QA, execution, campaign performance, and optimization of all commercial and transactional email, SMS, and mobile app messaging campaigns
- Maintained the customer database, developed and maintained process documentation and checklists, and addressed and resolved production issues
- Partnered with IT to define, document, implement/update JSON-based API integrations supporting triggered and automated messaging workflows
- Partnered with Marketing on campaign messaging, creative, and brand consistency across all campaigns
- Leveraged best practices including multivariate testing, dynamic content, RFM segmentation, and deliverability optimization to increase revenue and KPIs
Email Marketing Specialist
Allegiant Airlines
Las Vegas, NV
12.2014 - 07.2022
- Completed set up, QA, execution, reporting, and optimization of commercial and transactional email campaigns
- Partnered with brand, planning, and third-party product teams to define content, design, and success metrics for email campaigns
- Optimized campaigns and revenue with multivariate testing, content imagery, messaging, and recommending improvements based on performance data
Direct Marketing Specialist
American Casino & Entertainment Properties
Las Vegas, NV
05.2013 - 12.2014
- Executed campaign builds across email and direct mail, ensuring accurate segmentation and deployment
- Created and maintained Microsoft Access databases to import, manipulate, and export customer data to use in marketing campaigns
Marketing Coordinator
Kaplan Test Prep
New York, NY
09.2009 - 05.2013
- Coordinated print and email campaign setup and assisted deployments with list targeting and segmentation
- Partnered with vendors and stakeholders to ensure timely and accurate campaign execution
Skills
- Marketing Automation & Campaign Management
- Audience Segmentation & Targeting
- Cross-Channel Marketing (Email, SMS, Mobile App Messaging)
- ESP Platforms (Selligent Marketing Cloud & Cheetah Digital [Marigold], ExactTarget [Salesforce], & Mailchimp)
- Deliverability Optimization & Inbox Placement
- HTML/CSS for Email Development
- API Integrations & Triggered Messaging
Timeline
Email Marketing Specialist
Avelo Airlines
07.2022 - 02.2026
Email Marketing Specialist
Allegiant Airlines
12.2014 - 07.2022
Direct Marketing Specialist
American Casino & Entertainment Properties
05.2013 - 12.2014
Marketing Coordinator
Kaplan Test Prep
09.2009 - 05.2013