Naturally curious and passionate Senior Designer with a keen awareness of evolving tools, technologies, and trends that shape the creative landscape. Expertise in enhancing brand engagement through innovative visual solutions, combining creativity with strategic thinking for high-quality designs. Strong grasp of conceptual development, visual storytelling, and brand identity creation with extensive experience in UI/UX and art direction for major international brands. Demonstrated track record in crafting innovative solutions and leveraging AI to explore new creative possibilities.
Hi, I’m
Kathrin Laser
Senior Designer
Beverly Hills,CA
Summary
Overview
14
years of professional experience
3
Certification
Work History
Tapestry
Senior Art Director (Contract)
08.2022 - 07.2024
Job overview
- Designed and developed brand identity for Coachtopia, resulting in a successful product launch and sell-out of its first collection.
- Led digital launch of new collections, resulting ina40% increase in e-commerce sales
- Boosted brand awareness and gained followers by 65% through targeted TikTok and other social content, engaging actively with audiences, and collaborating with other influencers
- Developed client presentations and style guides that delighted and inspired collaborators.
- Collaborated with cross-functional teams to ensure seamless integration of art direction into marketing initiatives.
Aria Exchange
Creative Director
10.2021 - 07.2022
Job overview
- Utilized video editing and animation skills to enhance digital campaigns and user experiences.
- Monitored industry trends to keep creative materials fresh and engaging.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Led rebranding initiative, successfully capturing company's evolved mission and values, resulting in increased stakeholder engagement.
- Evaluated and contributed to creative team ideas and translated into actionable project plans.
Coach Inc.
Senior Art Director
02.2014 - 09.2021
Job overview
- Developed and designed the COACH INSIDER Omnichannel Program, increasing new customer signups by 50%.
- Led brainstorming sessions to generate innovative ideas for advertising campaigns, fostering a creative and collaborative work environment.
- Directed photo shoots for print and digital media, reviewing each element against client standards and expectations.
- Cultivated strong relationships with clients through effective communication and collaboration during the creative process.
- Directed creative teams for successful product launches, ensuring cohesive visual storytelling across all channels.
- Developed COACH JOURNEY, a global onboarding platform, boosting employee satisfaction and team cohesion.
Droga5
Art Director
02.2013 - 02.2014
Job overview
- Developed the visual brand identity for Thunderclap, earning a Silver Pencil at The One Show
- Designed the Unicef Tap Project campaign, generating significant charitable impact and earning a Bronze Cannes Lion
- Enhanced presentations with compelling visuals that supported key messaging in sales pitches and executive meetings.
- Mentored 4 junior designers, enhancing their skills and contributing to their professional growth.
- Elevated brand awareness by creating visually striking marketing materials for print and digital campaigns.
Huge Inc.
Senior Visual Designer
02.2011 - 12.2012
Job overview
- Evaluated user feedback on design elements, making data-driven improvements to optimize the customer experience continually.
- Conducted usability tests on 2 prototypes before implementation, identifying issues early on and reducing redesigns later in the process.
- Implemented A/B testing on design elements to identify best-performing options, driving increased conversion rates.
- Presented design concepts to stakeholders through wireframes and mockups, facilitating clear communication of ideas and receiving valuable feedback for refinements.
RJW
Art Director
02.2010 - 02.2011
Job overview
- Led 2 rebranding initiatives that effectively communicated company values while maintaining a contemporary aesthetic appeal.
- Delivered consistent visual messaging across multiple channels, including email marketing campaigns, website banners, and print collateral.
- Oversaw 3 photoshoots from concept development to post-production editing, ensuring high-quality visuals that aligned with brand identity goals.
- Identified opportunities for joint projects between departments which strengthened the overall company brand and message.
- Led creative direction for product launches, contributing to a notable increase in sales.
- Developed style guides to promote consistent branding across projects.
Education
Academy of Design Hamburg, Germany
Bachelor of Arts from Graphic-/Communication Design
University Overview
- Professional Development: Google UX Design Certificate
- Relevant Coursework: AI for Everyone & LEED Green Associate
- Awarded: New York Festivals, The One Shoe, Cannes Lions
Skills
- Social Media Content
- Brand Identity
- Visual storytelling
- Conceptual thinking
- Adobe Creative Cloud
- Figma
- Motion graphics
- Advertising Campaigns
- Logo creation
- Design thinking
- UX/UI Design
- Video Editing
- Design Research
- Superior time management
- Multitasking
- Excellent Communication
- Team Collaboration
- Active Listening
- Style guide
Certification
- UX Design Certificate, Google - 2024
- AI for Everyone Certificate, Coursea - 2024
- LEED Green Associate Exam, Udemy - 2024
Awards
Awards
- Gold, Clio
- Silver, The One Show
- Silver, Cannes Lion
Personal Information
Personal Information
Title: Senior Visual DesignerLanguages
English
Full Professional
German
Native or Bilingual
Work Preference
Work Type
Full TimePart TimeContract WorkGig WorkWork Location
RemoteImportant To Me
Company Culture401k matchWork from home optionFlexible work hoursSoftware
Adobe Creative Cloud
Figma
After Effects
Keynote
Google Slides
Midjourney
ChatGPT
Timeline
Senior Art Director (Contract)
Tapestry
08.2022 - 07.2024
Creative Director
Aria Exchange
10.2021 - 07.2022
Senior Art Director
Coach Inc.
02.2014 - 09.2021
Art Director
Droga5
02.2013 - 02.2014
Senior Visual Designer
Huge Inc.
02.2011 - 12.2012
Art Director
RJW
02.2010 - 02.2011
- Google UX Design Certificate
- AI for Everyone
- LEED Green Associate
Academy of Design
Bachelor of Arts from Graphic-/Communication Design
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