Kathryn Achenbach
Chicago,IL
Summary
Creative writer and editor with more than 20 years of experience writing for clients across a variety of sectors, including tech, food, retail, fashion, and design. An expert at storytelling in different voices and creating original content tailored to a client's needs. Adept at collaborating with creative and marketing teams to develop content that reinforces brand goals and engages consumers. Passionate about grammar, style, and clarity in the written word.
Overview
22
22
years of professional experience
Work History
Editor
Annette Briewa
02.2024 - 03.2024
- Line- and copyedited a psychology research paper for a small team of architects and medical workers.
- Collaborated with the writers to refine their work, resulting in clearer communication of ideas.
- Recommended edits to improve clarity and eliminate grammar and style errors.
Copywriter + Editor
Port Urbanism
07.2017 - 07.2023
- Researched, designed, and wrote copy for a series of urban community activation events in Chicago's historic alleys, which brought together thousands of people to engage with the spaces and learn about their histories.
- Reviewed and edited client design proposals and RFP submissions to correct grammar and style errors.
Copywriter
Co-Created Goods
11.2021 - 03.2022
- Worked with CEO to establish voice, language, and brand guidelines and concepts for a consumer goods start-up company.
- Wrote headlines, taglines, and web copy in accordance with brand guidelines to engage consumers' attention.
- Conducted competitive research to help establish company's niche in the marketplace.
Copywriter
Verve Romance
05.2021 - 09.2021
- Worked with stakeholders on rebranding initiatives to increase market share and reader engagement.
- Established new voice and tone for written materials on digital platforms.
- Conceived and wrote copy for web pages, newsletters, headlines, and taglines.
Marketing + Content Director
Whole & Free Foods
03.2019 - 08.2020
- Collaborated with the marketing team to establish the company's brand concepts, language, visuals, and website.
- Conducted interviews and wrote and edited articles and profiles for the company website, newsletters, and social channels.
- Created, managed, and launched company publicity and marketing campaigns.
Content Director
M2057 by Maria Pinto
06.2015 - 10.2019
- Oversaw all marketing, communications, PR, and content creation, ensuring consistent brand messaging and quality control.
- Created, wrote, and edited engaging content for multiple media channels, including articles, graphics, and videos for newsletters, web, and social media.
- Managed the M2057 e-commerce site, including updating SEO-rich copy and graphics to drive traffic.
- Engaged the press and established creative partnerships to increase brand awareness.
- Oversaw photo shoots and managed teams of photographers, stylists, makeup artists, and models to create dynamic editorial and product photos.
Writer
Emnos
01.2019 - 06.2019
- Wrote and edited a series of articles on trends in e-commerce, branding, retail technologies, loyalty programs, consumer engagement, and shopping behaviors.
- Researched industry trends to convey accurate and actionable information.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
Copyeditor
Table XI
04.2010 - 04.2014
- Wrote and edited stories, interviews, and case studies for the website, blog posts, newsletters, and social media to increase brand awareness and drive traffic.
- Translated complex, technical text and concepts into easily understood stories and recommendations, tailored for specific audience segments.
- Developed and managed editorial calendars and deadlines, ensuring timely publication of materials.
- Enhanced content quality by meticulously proofreading and editing various articles and documents.
Fashion Editor
Make It Better Magazine
06.2010 - 04.2012
- Researched, wrote, and edited fashion, beauty, and culture articles for monthly print issues and weekly web postings.
- Oversaw a team of contributing writers and worked with them to develop appealing content ideas and achieve deadlines.
- Worked with editor-in-chief to create and manage editorial calendars for both print and digital.
- Proofread and edited articles to ensure correct grammar and style.
- Curated monthly photoshoots, working closely with talented photographers, stylists, and models to produce memorable images.
- Collaborated with graphic designers to create visually appealing layouts for print publications.
Senior Writer / Project Director
Star Farm Productions
09.2002 - 01.2010
- Co-authored and edited more than ten published children's books, including the Edgar & Ellen series and The Devouring series.
- Edited and wrote six animated Edgar & Ellen holiday specials for Nicktoons Network.
- Oversaw relationships with external partners including publishers (Little, Brown; Simon & Schuster; Tricycle Press) and networks (Nicktoons Network, YTV); coordinated and led feedback sessions and notes between writers and partners.
- Collaborated with internal creative and marketing teams to research the marketplace and develop new properties for kids.
- Wrote and edited copy for numerous marketing and promotional materials, including websites, publishers' catalogues, and book proposals.
Education
Bachelor of Arts - English / Art History
Northwestern University
Evanston, ILSkills
Copywriting / Copyediting
Creative storytelling
Content writing
Ability to write across multiple voices
Branding / Marketing
Proofreading / Grammar expertise
Collaboration with editorial teams
Chicago / APA styles
Content management systems
Timeline
Editor
Annette Briewa
02.2024 - 03.2024
Copywriter
Co-Created Goods
11.2021 - 03.2022
Copywriter
Verve Romance
05.2021 - 09.2021
Marketing + Content Director
Whole & Free Foods
03.2019 - 08.2020
Writer
Emnos
01.2019 - 06.2019
Copywriter + Editor
Port Urbanism
07.2017 - 07.2023
Content Director
M2057 by Maria Pinto
06.2015 - 10.2019
Fashion Editor
Make It Better Magazine
06.2010 - 04.2012
Copyeditor
Table XI
04.2010 - 04.2014
Senior Writer / Project Director
Star Farm Productions
09.2002 - 01.2010
Bachelor of Arts - English / Art History
Northwestern University
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