Kathryn Aguilar
Las Vegas,NV
Summary
Accomplished Sales Manager offering high performance leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development. Results-driven, with many years of experience in product development and promotion. Skilled in developing lasting client rapport based on knowledgeable support and consistent service. Proficient in developing and applying advanced marketing, prospecting and merchandising strategies to accomplish promotional goals. Demonstrated success in building networks and supporting branding objectives.
Overview
31
31
years of professional experience
Work History
Event Solutions Manager
FedEx
Las Vegas, NV
05.2015 - 04.2021
- Established strong relationships with clients through providing superior customer service experience.
- Served as primary contact person responsible for responding to inquiries about events.
- Developed and implemented event plans, including budgets, venues, catering, décor, entertainment and special guests.
- Conducted market research to identify target audiences and strategies for reaching them.
- Created detailed timelines and budgets for each event, ensuring that all deadlines were met.
- Developed relationships with suppliers, venues, and other contacts in order to facilitate successful event planning.
- Worked closely with clients to understand their needs and develop customized solutions tailored to those needs.
- Supervised staff onsite during events, providing guidance when needed.
- Coordinated vendors, timelines, and budgets for events.
- Designed and maintained spreadsheets documenting vendor, facility and guest information.
- Communicated with clients to define project objectives.
Business Manager
Lancome
Las Vegas, NV
05.2008 - 04.2015
- Implemented innovative marketing campaigns to boost brand awareness.
- Collaborated with team members to develop creative solutions for challenges.
- Developed plans for increasing customer loyalty programs.
- Monitored team sales targets and addressed deficiencies.
- Built talented and successful team that increased department sales.
- Oversaw visual merchandising, ensuring the sales floor was attractively arranged to maximize customer interest and sales.
- Set individual and team sales goals, motivating staff to meet and exceed these targets.
- Taught junior employees proactive strategies to meet operational and sales goals.
- Developed and implemented sales strategies to achieve monthly and annual sales targets.
- Trained new and existing staff on product knowledge, sales techniques, and customer service standards.
Director of Training, Education and Recruiting
Liberty Realty, Inc.
Las Vegas, NV
03.2003 - 04.2007
- Created multimedia presentations with PowerPoint and video conferencing tools.
- Maintained up-to-date records of trainee progress and provided regular updates to management team.
- Designed and developed training materials for new employees in the organization.
- Managed multiple projects simultaneously while adhering to tight deadlines.
- Created and offered additional materials to enhance training.
- Obtained and organized manuals, guides and visual materials for development and training purposes.
- Selected and assigned instructors to conduct training.
- Scheduled classes based on availability of classrooms, equipment or instructors.
- Oversaw day-to-day operations of the education department, including staff supervision and training.
- Provided leadership in developing long-term goals for the department's growth and improvement.
- Analyzed data from test scores, surveys, and other sources to evaluate program effectiveness.
Co-Owner
Halo Realty and Investments
Las Vegas, NV
05.1994 - 01.2002
- Recruited, trained, evaluated, and supervised staff members across multiple departments.
- Conducted market research initiatives to identify trends in consumer behavior.
- Developed strategies for increasing customer loyalty and satisfaction.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Updated and maintained databases with current information.
- Identified needs of customers promptly and efficiently.
- Completed day-to-day duties accurately and efficiently.
- Created monthly status updates on progress being made towards established goals set by management.
- Ensured compliance with laws and regulations governing operations within the company.
- Coordinated meeting and work schedules for staff teams and executives.
Account Manager, Display Advertising
L.A. Daily News
Woodland Hills, CA
01.1990 - 03.1994
- Negotiated media deals with vendors and suppliers.
- Developed and implemented national advertising campaigns for multiple products.
- Collaborated with internal teams to ensure consistent messaging across all platforms.
- Reviewed all advertisements before they were released publicly.
- Coordinated with creative agencies, vendors, and suppliers for successful execution of projects.
- Worked closely with sales team to ensure alignment between marketing efforts and sales goals.
- Evaluated effectiveness of existing advertising strategies regularly.
- Negotiated contracts with media partners to secure optimal ad placement rates.
- Developed attractive and engaging print and digital ads.
- Collaborated with marketing staff to develop strategic advertising plans focused on specific customer or market areas.
Education
Bachelor of Science - Psychology
University of Arizona
Tucson, AZ06-1989
Skills
- Strategic Planning
- Business Needs Assessment
- Brand Development
- Territory Management
- Marketing Strategy Development
- Account Acquisition
- Market Trend Analysis
- Competitor Analysis
- Account Management
- Sales Targeting
Timeline
Event Solutions Manager
FedEx
05.2015 - 04.2021
Business Manager
Lancome
05.2008 - 04.2015
Director of Training, Education and Recruiting
Liberty Realty, Inc.
03.2003 - 04.2007
Co-Owner
Halo Realty and Investments
05.1994 - 01.2002
Account Manager, Display Advertising
L.A. Daily News
01.1990 - 03.1994
Bachelor of Science - Psychology
University of Arizona
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