KATHRYN DERAUF
Sun Prairie,WI
Summary
Sales and customer service consultant with 20+years of experience in transportation sales, retail sales, customer service, purchasing, inventory, merchandising, POS implementation/management. Microsoft Word, Excel, Outlook and PowerPoint, CRM proficient. Skilled in identifying effective customer and employee relations while promoting a positive work environment. Highly detailed team player and collaborates well with leadership.
Overview
17
17
years of professional experience
Work History
Territory Sales Manager - Remote
Straight Shot Express/Valley Express
01.2023 - 08.2024
- Increased sales revenue by developing and implementing strategic territory plans.
- Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
- Established strong relationships with key clients, boosting customer retention rates.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Established and maintained 30+ accounts, expanding territory by 56% year over year
Buyer, Merchandiser, Customer Service, Corporate Accounts
Klein's Floral and Greenhouses
03.2011 - 01.2023
- Started as a part-time employee in 2011 working into a full-time position in 2014
- Responsible for retail buying within garden center, merchandising all areas of garden center, processing all product and pricing information in POS
- Implemented inventory control processes and controls
- Lead customer service contact at front end of retail store
- CounterPoint POS managerial experience
- Working with retail customers and corporate accounts with their custom plant or garden needs
- Prepare and submit orders to vendors
- Organizing and facilitating seasonal workshops and events
- Developed strong relationships with suppliers to secure favorable pricing terms and conditions for company's benefit.
- Forecasted purchasing trends and improved merchandising strategies.
- Participated in trade shows and buying trips to stay informed of latest industry developments and maintain strong professional network.
- Completed efficient store resets to prepare store for special promotions and seasonal updates.
- Trained new team members in product knowledge and merchandising best practices, ensuring cohesive approach across store.
- Contributed to safe and welcoming shopping environment by adhering to store policies, addressing potential hazards, and maintaining clean, orderly merchandise displays.
Independent Account Executive-Remote
Spectrum Logistics (Big Red Logistics)
01.2016 - 07.2020
- Preparing quotes, presentations and contracts for potential new and existing customers
- Cold calling and acquiring new business while maintaining current customers.
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
Independent Regional Account Executive - Remote
Mode Transportation (Big Red Logistics)
07.2010 - 01.2016
- Preparing quotes, presentations and contracts for potential new and existing customers
- Cold calling and acquiring new business while maintaining current customers
- Resolved client issues promptly and effectively through skillful negotiation tactics and proactive problem-solving measures.
- Communicate with corporate offices regarding quoting, customer service, accounting inquiries and maintain relationships with C-suite leadership.
- Communicated by phone, email and traveled for face to face contact for 25+ accounts
Expedited Freight Sales Representative-Remote
Straight Shot Express
10.2007 - 02.2010
- Preparing quotes, presentations and contracts for potential and existing customers
- Cold calling and increasing revenue while maintaining current customer base.
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
- Increased repeat business by fostering trust-based relationships with 75+ accounts through regular communication.
Education
Physical Education
University of Wisconsin, La Crosse
La Crosse, WISkills
- Business growth and retention
- Customer Service Management
- Teamwork and Collaboration
- Relationship Building
- Microsoft Office
- Problem-Solving
- Attention to Detail
- Data entry
- Active listening
- Critical thinking
Organizations
- President of Madison Transportation Club - 2006 & 2009
- Board Member of Madison Transportation Club 2009 – 2011
- Board Member of Rock River Valley Transportation Club - Rockford, IL 2008-2010
- Our Saviors Lutheran Church - Council Member - Worship & Arts 2020-2024
Timeline
Territory Sales Manager - Remote
Straight Shot Express/Valley Express
01.2023 - 08.2024
Independent Account Executive-Remote
Spectrum Logistics (Big Red Logistics)
01.2016 - 07.2020
Buyer, Merchandiser, Customer Service, Corporate Accounts
Klein's Floral and Greenhouses
03.2011 - 01.2023
Independent Regional Account Executive - Remote
Mode Transportation (Big Red Logistics)
07.2010 - 01.2016
Expedited Freight Sales Representative-Remote
Straight Shot Express
10.2007 - 02.2010
Physical Education
University of Wisconsin, La Crosse
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