Kathryn Zmikly
New Lenox,IL
Summary
Strategic community relations expert with a proven track record in leveraging marketing strategies to ensure compliance and enhance customer relationship management. Experienced in planning impactful events and analyzing trends to drive census growth while fostering trust with residents, families, and local healthcare partners. Proficient in budgetary strategy, program development, and public speaking, focusing on cultivating strong, long-term partnerships. Key strengths include exceptional communication skills, leadership capabilities, and risk analysis expertise.
Overview
12
12
years of professional experience
Work History
Director of Community Relations
Clarendale of Mokena
05.2015 - Current
- Achieved 105% of occupancy target through relationship building, communicating differentiations and evaluating needs and expectations.
- Builds professional partnerships for resident accessibility including Independent Living+ program and physician partner relationships.
- Forges a positive reputation through tracked referral outcomes: satisfied residents and relationships with physicians, hospitals, skilled nursing facilities and networks such as TRIAD, COCA and Chamber of Commerce.
- Plans, executes and advertises large and small marketing events including the grand opening, monthly educational and recreational luncheons, and a support group for residents, families and the public.
- Prepares weekly census reports and quarterly marketing plans for the purpose of tracking, forecasting, analyzing trends for budgeted and census goals.
- Works with the mindset that the goals are minimum targets and that it is important to put in the effort to achieve or exceed them.
Community Relations Coordinator & Sales Counselor
Waterford Estates Senior Living
05.2014 - 05.2015
- Secured appointments, counseled applicants, and closed sales to drive client engagement.
- Cultivated relationships through telephone, letters, personal notes, and e-mail to strengthen community ties.
- Executed marketing plan to support team initiatives and increase outreach effectiveness.
- Independent Living | Assisted Living | Memory Care 254 Units, Private Pay
Education
Bachelor of Arts & Science - Graphic Design Concentration
Olivet Nazarene University
Bourbonnais, IL 01-2010
Skills
- Residential counseling services
- Community engagement and outreach
- Public relations strategy
- Event planning and coordination
- Customer relationship management
Professional Accomplishments
- Achieved 100 months of Top Performer Status.
- Earning top 2 - 3% ranking of senior care providers nationwide according to families’ reviews and nominations 4 years.
Timeline
Director of Community Relations
Clarendale of Mokena
05.2015 - Current
Community Relations Coordinator & Sales Counselor
Waterford Estates Senior Living
05.2014 - 05.2015
Bachelor of Arts & Science - Graphic Design Concentration
Olivet Nazarene University