Kathy Graziano
Coral Springs
Summary
Sales and marketing leader with a proven track record at Park Summit, driving growth through strategic sales initiatives and effective CRM utilization. Expertise in lead generation and customer relationship management enhances partnerships and brand visibility. Achievements include increased sales volume and improved market presence.
Overview
28
28
years of professional experience
Work History
Director of Sales and Marketing
Park Summit
Coral Springs
12.1996 - Current
- Maintained accurate records of all sales activities using CRM software.
- Developed and executed sales and marketing plans to maximize profitability.
- Cultivated strong professional relationships with suppliers and key clients to drive business growth.
- Conducted market research and reported on competitor strategies and activities.
- Evaluated leads from referrals, lead databases, and cold calling for potential opportunities.
- Planned and oversaw print advertising, social media, and product positioning strategies.
- Supported sales team members in driving growth through strategic initiatives.
- Enhanced sales volume by providing tailored support to both new and inactive customers.
Skills
- Sales strategy and market analysis
- CRM and digital marketing
- Lead generation and brand development
- Customer relationship management
- Negotiation skills
- Effective communication
- Data analysis
- Customer engagement
- Print advertising
- Direct mail campaigns
- Video marketing
- CRM software proficiency
- Pricing strategy
- Sales presentations
- Competitor analysis
- Sales pipeline management
- Referral marketing
- Partnership development
- Marketing analytics
- Competitive analysis
- Marketing strategy development
- Problem-solving skills
- Direct sales techniques
- Client relations management
- Analytical abilities
- Professional demeanor
- Sales reporting and analysis
- Multitasking proficiency
- Product demonstration skills
- Lead evaluation
- Influencer partnerships management
- Product promotion strategies
- CRM expertise
References
References available upon request.
Timeline
Director of Sales and Marketing
Park Summit
12.1996 - Current
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