Kathy Xu
90 Laurel Hill Terrace, Apt 5A, New York,NY
Summary
Strategic and creative communications professional with a Master’s in Public Relations from NYU and 10 years of experience in media relations. Currently transitioning from early childhood education back into PR, focusing on travel, lifestyle, food & beverage, luxury, and entertainment industries. Solid foundation in writing, research, event coordination, with ability to craft compelling narratives and manage public image.
Overview
15
15
years of professional experience
Work History
Assistant Preschool Teacher – Twos Program
The Art Farm
05.2023 - Current
- Actively engage with the students throughout the day, including Morning Drop Off, Choice Time, Art, Cooking, Animal Lessons, Music, Lunch, and Recess
- Collaborate with the Lead Teacher to implement lesson plans
- Prepare and facilitate engaging art projects to inspire creativity and hands-on learning
Freelance Writer & Content Creator
Yelp Elite | Instagram: @KathyXSparkles | Facebook
01.2015 - Current
- As a Yelp Elite, authored 1,000+ in depth reviews of restaurants, cafes, and various establishments in major cities, garnering active audience engagement with 146 followers and 10,000+ profile views (last 90 days)
- Maintained an active presence across social media, building audience engagement with 1,600+ Instagram followers, sharing write ups featuring photography of NYC life / events, travel experiences, and food
Media Relations Associate
iMiller Public Relations
04.2016 - 04.2019
- Cultivated relationships with key industry media and analysts, securing high-impact press coverage
- Developed strategic client pitches by identifying compelling story angles and emerging industry trends
- Conducted in-depth research for targeted list development, editorial calendars, press briefings, award and speaking opportunities to elevate client visibility
- Crafted articles for online platforms including, Data Center POST, CloudPost, and TelecomNewsroom
- Coordinated media briefings, interviews, and press activities for executive-level clients
Media Assistant
Porter, LeVay & Rose Public Relations
01.2010 - 01.2016
- Secured press placements by crafting tailored pitches and leveraging strong media relationships
- Created detailed monthly reports, competitor analyses, and media audits to support client strategies, while maintaining an extensive media contact database
Assistant Event Organizer
Random Events, LLC
01.2011 - 01.2012
- Developed event plans for NYC and surrounding area, managing logistics, attendee experience, and brand alignment
Education
Master of Science - Public Relations/Corporate Communications
New York University
12.2009
Bachelor of Arts - English Literature
University of California Santa Cruz
06.2006
Skills
- Content Development & Blogging
- Media List Creation & Pitch Writing
- Cision Media Source
- Research
- Social Media Networking
- Events Assistance
- MS Office Suite
- Mandarin Chinese: Basic Proficiency
Timeline
Assistant Preschool Teacher – Twos Program
The Art Farm
05.2023 - Current
Media Relations Associate
iMiller Public Relations
04.2016 - 04.2019
Freelance Writer & Content Creator
Yelp Elite | Instagram: @KathyXSparkles | Facebook
01.2015 - Current
Assistant Event Organizer
Random Events, LLC
01.2011 - 01.2012
Media Assistant
Porter, LeVay & Rose Public Relations
01.2010 - 01.2016
Master of Science - Public Relations/Corporate Communications
New York University
Bachelor of Arts - English Literature
University of California Santa Cruz
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