Katia Markarian
New York,NY
Summary
I'm a seasoned team leader with four years of experience running 360 degree product marketing campaigns across a range of media and platforms. Brands under my creative leadership have amassed a collective 15 million organic followers. My passion for storytelling makes me a dynamic copywriter, able to integrate the authentic voice of a brand with its strategic objectives — and marry both with the zeitgeist.
Overview
6
6
years of professional experience
Work History
Associate Manager, Social Media Content Direction
Relatable Inc. (f.k.a. What Do You Meme)
06.2019 - Current
- Own customer-facing copy efforts from concept to end product, including B2B, social media, and e-commerce listings for Walmart, Target, and Amazon.
- Conceptualize and execute creative campaigns, equating to an average 214% increase in sales and averaging a $0.006 cost per engagement.
- Script and direct video content reaching an audience of 30M followers across TikTok, Instagram, and Facebook.
- Work collaboratively with designers, product developers, and strategists to align brand identity throughout the creative process, from brainstorming to conceptual development.
- Present copy and campaigns to senior leadership and stakeholders, articulating the business goals behind creative decisions.
Production Intern
Jigsaw Productions
01.2019 - 05.2019
- Edit, proofread, fact-check, and transcribe scripts for Discovery Channel’s “Why We Hate”, produced by Steven Spielberg.
Visual and Communication Intern
Michael Aram
06.2018 - 08.2018
- Write product descriptions for online and print catalogs, as well as for social media campaigns
Education
Bachelor of Arts - English, Film Studies, & Creative Writing
Barnard College, Columbia University
New York, NY05.2020
Skills
- SEO Copywriting
- Influencer Marketing
- Content Strategy
- Creative Writing
- TikTok, Instagram, Facebook
- CapCut, Excel
Timeline
Associate Manager, Social Media Content Direction
Relatable Inc. (f.k.a. What Do You Meme)
06.2019 - Current
Production Intern
Jigsaw Productions
01.2019 - 05.2019
Visual and Communication Intern
Michael Aram
06.2018 - 08.2018
Bachelor of Arts - English, Film Studies, & Creative Writing
Barnard College, Columbia University
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