KATIE CAIN
Englewood
Summary
Dynamic communications professional with nine years of experience in professional writing, public affairs, crisis/issues management and media relations. Demonstrated experience in project management, event planning and social media implementation. Proven ability to effectively create content for a wide range of audiences across diverse genres and implement multi-channel communication strategies.
Overview
15
15
years of professional experience
Work History
Internal Communications Manager
Intermountain Health
01.2022 - Current
- Increased awareness of Intermountain's initiatives through well-crafted content, including newsletters, intranet articles, and executive updates.
- Wrote a variety of patient/caregiver stories promoting Intermountain's culture and values.
- Launched the Peaks Caregiver Brief in August 2023; created and managed weekly content.
- Collaborated with cross-functional teams to ensure alignment in internal communications strategies and tactics across the enterprise.
- Evaluated the impact of internal communications efforts by tracking metrics, analyzing results, and making data-driven recommendations for improvements.
- Supported organizational change efforts by creating clear and consistent messaging to drive understanding and adoption.
- Built strong relationships with stakeholders to gather feedback on communication effectiveness and identified areas for improvement.
- Built strong relationships and patients and caregivers by learning and sharing their stories.
- Created engaging multimedia content, such as videos and infographics, to support key messages and increase caregiver understanding.
- Served as an advocate for caregivers' voices by gathering feedback through focus groups conducted at our care sites and used the information gathered to inform our internal communications strategy.
- Managed content on Broomfield's digital boards and Peaks screensavers.
- Wrote leadership announcements and supported region RET with message crafting.
- Assisted with the Peaks Region Leadership Call including scheduling, creating slide decks and providing on-site support.
- Supported care site communications managers at events and through storytelling initiatives.
- Managed regional video production including writing scripts and providing creative direction.
- Served as the region public information officer when an incident command was stood up during an inclement weather activation; ensured timely and transparent information was shared with caregivers.
- Coordinated with Creative Services to develop high-quality creative assets.
Communications Specialist
SCL Health
10.2021 - 01.2022
- Researched, wrote and edited content for a variety of internal and external communication channels including the intranet, website, blogs and newsletters.
- Supported the implementation of internal strategic communications plans and multiple tactics to fulfill the operational goals and objectives of the communications team.
- Produced content for print/video and digital/social platforms.
- Assisted with and managed content for communication platforms including The Landing, Hub tickets and care site TV monitors.
- Created and maintained a regional editorial calendar for stories published to SCL Health's digital newsroom.
- Served as a resource for care site communications managers and senior leaders.
- Helped coordinate events at care sites.
- Managed Hub tickets for the care sites and coordinated with Creative Services to produce high-quality visuals for marketing materials.
- Created marketing collateral in Pica9 including flyers, brochures and posters.
- Took photographs and videos during events for promotional materials and social media pages.
- Collaborated with cross-functional teams to create cohesive messaging for promotional materials and events.
Account Executive
Incline Management
09.2018 - 01.2019
- Participated in direct marketing campaigns through specialized promotional events designed to increase sales and product awareness for an automotive client.
- Coached, mentored and trained new employees while building my own team from the ground up.
- Mastered proven sales and marketing systems, performed product demos, maintained event compliance and enhanced overall customer relations.
- Conducted first and second round interviews and participated in the direct hiring process.
- Took part in daily and weekly networking events to enhance personal and professional development.
Communications Specialist
Health Management Associates (HMA)
08.2017 - 06.2018
- Developed and implemented communications strategies across multiple platforms for HMA, HMA Medicaid Market Solutions and areas of consulting focus.
- Worked with subject matter experts and graphic designers to create marketing materials, including brochures, announcements and event collateral.
- Wrote bios and internal and external announcements for all new colleagues.
- Collaborated with the Communications team and subject matter experts to develop website and social media content, including stories, case studies and blog posts.
- Created content for company intranet and supported the digital media specialist to expand HMA’s social media presence.
- Coordinated event sponsorships and marketing initiatives and assisted with event planning.
Public Affairs & Media Relations Specialist
U.S. Army (The Tolliver Group, Inc.)
06.2010 - 06.2014
- Wrote and edited stories published in more than 15 defense publications, including Army AL&T Magazine, Armor and Mobility Magazine and Army Communicator.
- Researched, wrote and published news and feature stories, press releases, talking points, digital content, interview and video scripts, congressional testimony, marketing collateral, employee newsletters, stockholder reports and program briefs.
- Served as a liaison between the Public Communications office and local and national media, industry partners and internal and external stakeholders.
- Developed and executed media plans and communications strategies; created and maintained editorial calendars; wrote stories resulting in positive coverage for the Army; coordinated media queries, interviews and placement of stories in trade publications, radio and television spots; prepared Army leaders in advance of media interviews.
- Built and maintained strong working relationships with local and national media; pitched stories and events to print, broadcast and interactive media outlets; helped secure top-tier media coverage, including The Wall Street Journal, The Washington Post and CBS.
- Coordinated media relations efforts for a variety of government, media and industry events.
- Established and maintained the organization's original social media platforms, including Facebook and YouTube; managed the redesign and launch of the public website including copywriting, editing and analytics; maintained the online press room; collaborated with the Army’s Office of the Chief of Public Affairs on social media strategies and initiatives.
- Produced six videos promoting the Army’s network modernization strategy, including developing storyboards and scripts, conducting interviews, coordinating filming/production and managing the final editing process.
- Coached senior Army leaders on strategic messaging prior to media engagements and provided advice to the Public Communications team on media outreach initiatives and public affairs activities.
- Implemented media monitoring to track and measure coverage, enabling the team to assess success and adjust strategies as needed.
Public Relations Intern
The Rossman Group
09.2009 - 05.2010
- Wrote and edited press releases, media advisories, letters to the editor and client reports.
- Pitched stories and events to print and broadcast media resulting in statewide media exposure, including WLNS- TV 6, MLive and Lansing State Journal.
- Monitored media coverage and trends, compiled daily press clippings for multiple clients.
- Coordinated and attended press conferences at the State Capitol.
Education
Bachelor of Arts - Integrative Public Relations, Political Science
Central Michigan University
05.2010
Skills
- Superior Writing & Editing Skills
- Media Relations & Outreach
- Event Planning & Execution
- Social Media Marketing
- Website Content Development
- Project Management
Timeline
Internal Communications Manager
Intermountain Health
01.2022 - Current
Communications Specialist
SCL Health
10.2021 - 01.2022
Account Executive
Incline Management
09.2018 - 01.2019
Communications Specialist
Health Management Associates (HMA)
08.2017 - 06.2018
Public Affairs & Media Relations Specialist
U.S. Army (The Tolliver Group, Inc.)
06.2010 - 06.2014
Public Relations Intern
The Rossman Group
09.2009 - 05.2010
Bachelor of Arts - Integrative Public Relations, Political Science
Central Michigan University
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