KATIE CALDIERO
ACV Auctions
Buffalo
1
Certification
20
years of professional experience
Results-driven marketing specialist with expertise in strategic planning, campaign execution, and brand management. Leverages digital marketing and market analysis to deliver impactful content and measurable results. Committed to driving growth and enhancing brand visibility through innovative strategies.
Work History
Brand Marketing Partner
1 Year 8 Months- Developed and executed integrated marketing campaigns to enhance brand visibility and customer engagement.
- Collaborated with cross-functional teams to align marketing strategies with business objectives and drive growth.
- Designed and implemented email marketing strategies aimed at enhancing customer interaction and facilitating product cross-selling across the organization.
- Planned and executed strategic email marketing campaigns that nurtured prospects and engaged existing customers throughout the customer journey.
- Managed email campaign scheduling, audience segmentation, landing pages, UTM tracking, and tracking pixels to measure performance, optimize results, and improve marketing effectiveness through data-driven insights.
- Managed development and execution of social content to effectively promote product launches and enhance brand visibility.
Account Manager
2 Years- Managed a portfolio of client accounts, developing and implementing tailored marketing strategies to achieve client objectives and KPIs.
- Led cross-functional teams in the execution of integrated marketing campaigns, including digital, social media, email marketing and events.
- Collaborated with teams to analyze campaign performance, identifying optimization opportunities to enhance results.
- Partnered with internal stakeholders, including creative teams and media planners, to deliver effective, data-driven marketing solutions.
- Developed internal processes to create efficiency with internal teams, including onboarding of new internal agency software.
Campaign Manager
1 Year 8 Months- Collaborated with internal stakeholders to strategically execute campaigns targeting prospect and customer audiences.
- Managed the development of highly targeted, integrated marketing campaigns that drove overall brand awareness and increased upsell, cross-sell, retention, and advocacy opportunities.
- Executed strategic marketing plans seamlessly from start to finish, enhancing overall campaign effectiveness.
- Coordinated all strategic and tactical development within various large scale, multi-day events while working with various internal teams (copy, design, digital) to ensure timely deliverable of all needed tactics.
- Continuously provide proactive solutions to improve process throughout the departments; allowing teams to work more efficiently and effectively together.
- Communicated project plans and progress to key stakeholders and internal teams, ensuring all parties remained informed throughout the process.
- Gather all needed project requirements, ensuring all deliverables are accurate.
Senior Project Manager
7 Years 7 Months- Managed full integrated marketing campaigns from start to finish, collaborating with internal and external teams for successful execution.
- Oversaw diverse marketing initiatives across digital, broadcast, traditional, print, and event channels to drive project success.
- Executed digital marketing campaigns, managing creative development and implementing analytics tracking to enable data-driven optimization.
- Developed and maintained project budgets and timelines to keep teams on task, ensuring successful completion of projects.
Account Coordinator
2 Years 4 Months- Managed every element of client's annual trade show schedule, including coordination of all shipments, vendor management, creative asset development and production of all elements for shows.
- Worked directly with clients, internal creative teams and vendors to plan, implement and execute marketing plans which included new product launches, product and brand awareness strategies and event planning and execution.
- Developed proactive solutions to help clients identify effective strategies for reaching potential consumers.
- Coordinated client marketing plans and managed overall marketing budget to align with strategic goals.
- Provided internal team with project overviews and requirements to ensure accurate deliverables and client feedback.
Client Service Account Executive
1 Year 5 MonthsMarketing Programs Coordinator
2 Years 4 MonthsEducation
Bachelor of Science - Business Administration
Skills
Campaign Development
Account Management
Social Media Management
Email Marketing
Client Relationship Management
Project Management
Workflow Optimization
Strategic Planning
Data Analysis & Interpretation
Process Development
Organization
CRM administration
Certification
- Google Digital Garage: The Fundamentals of Digital Marketing
- OMCA Certification for Digital Marketers
Timeline
Brand Marketing Partner
ACV Auctions
11.2024 - 07.2026Read More
Account Manager
Incept
07.2022 - 07.2024Read More
Campaign Manager
Hyland Software
11.2020 - 07.2022Read More
Senior Project Manager
Mower Agency
04.2013 - 11.2020Read More
Account Coordinator
CENERGY Marketing & Communications LLC
12.2010 - 04.2013Read More
Client Service Account Executive
BrandMuscle Inc.
11.2008 - 04.2010Read More
Marketing Programs Coordinator
Hilty Moore & Associates
07.2006 - 11.2008Read More
John Carroll University
Bachelor of Science from Business Administration
Read More