Katie Garceran
Mineola,USA
Summary
Broadcast journalist and communications professional with experience in live television news, public information, and strategic media outreach. Former morning news anchor and multimedia journalist skilled in breaking news coverage, production, live interviews, and multimedia storytelling. Experienced working with government agencies, media organizations, and diverse communities to communicate timely and impactful information. Background also includes marketing strategy, audience engagement, and large-scale media partnerships across major markets.
Overview
5
5
years of professional experience
Work History
Marketing Coordinator
Gabriel Law Firm
Rockville Centre, New York
03.2025 - Current
- Coordinate and execute an effective marketing strategy to guarantee a ROI
- Initiate and maintain relationships with large advertising companies
- Track, schedule, create and plan effective social media strategies to engage new and existing target demographics
- Maintain healthy relationships with talent and influencers amongst different cultures
- Participate in and plan community events throughout the 5 boroughs to connect with various audiences
- Design and manage orders for company merchandising
- Work with SEO companies to develop effective strategies and track success
- Established advertising partnership with La Mega radio, the largest Hispanic station in New York
- Create additional partnerships with Clear Channel, Out Front and Lamar for OOH opportunities
- Negotiate the purchase of over three hundred bus shelters throughout the five boroughs of New York City through JCDecaux
- Oversee influencer relations and collaborate to create various forms of content
Public Information Officer
Shawnee County District Attorney’s Office
Topeka, Kansas
01.2024 - 02.2025
- Prepare press releases for local media based on police reports and court proceedings
- Manage and expand office social media accounts
- Improve community relations by coordinating community events, such as law enforcement awareness
- Represent the office at Neighborhood Improvement Assoc.(NIA), County and City meetings
- Analyze and report monthly statistics for our Charging, Felony, Misdemeanor/Traffic Divisions
- Interact daily with local and national reporters regarding specific cases and stories
- Prepare promotional materials for the office while attending local events, ceremonies and meetings
- Interview potential new hires alongside the DA
- Plan, coordinate and host office gatherings and trainings
- Design and write monthly office newsletter
Morning News Anchor
KSNT 27 News
Topeka, Kansas
12.2022 - 01.2024
- Write, edit, produce and read scripts as solo anchor for morning shows from 4:30-7 am
- Co-host our Fox 43 AM Live Show (Lifestyle) from 9-10 am
- Collaborate with producers and directors to create captivating newscasts
- Conduct live, in-studio interviews
- Monitor for breaking news and post web stories throughout the shows to keep viewers informed
- Work to develop relationships with viewers by remaining involved with the community
MMJ (Reporter)
KSNT
Topeka, Kansas
08.2021 - 12.2022
- Write, shoot and edit all my own content
- Go live at least once per shift
- Edit, socialize and updates web stories
- Reported on news stories for the morning, dayside and nightside shifts
Education
Bachelor of Science - Electronic Media and Broadcasting, Double Minor in English and Media Studies
Appalachian State University
01-2021
Skills
- Public speaking
- Breaking news coverage
- Multimedia production
- Adobe creative suite
- Multicultural marketing
- SEO and AIO
- Meta Ads
- AP-Style
- Digital marketing and branding
Affiliations
Best Broadcast News Program (March 2021)
- Awarded first place at the Associated Collegiate Press’ annual Best in Show competition for S5E6 of The Appalachian Weekly News.
Kellar Radio Talent Institute (June 2019)
- One of 25 students who are selected to participate in the Kellar Radio Talent Institute summer program. Passed certification exam for RAB (Radio Advertising Bureau).
Timeline
Marketing Coordinator
Gabriel Law Firm
03.2025 - Current
Public Information Officer
Shawnee County District Attorney’s Office
01.2024 - 02.2025
Morning News Anchor
KSNT 27 News
12.2022 - 01.2024
MMJ (Reporter)
KSNT
08.2021 - 12.2022
Bachelor of Science - Electronic Media and Broadcasting, Double Minor in English and Media Studies
Appalachian State University