Katie Hariprashad
New York City,NY
Summary
Digital Media & Technology student developing skills in consumer research, competitive analysis, and market trend-spotting, and learning how to turn those insights into product and brand strategy through hands-on work with cross-functional teams.
Overview
7
7
years of professional experience
Work History
Product Development Intern
Freaks of Nature (FoN)
06.2026 - Current
- Synthesized quantitative (n=79) and qualitative consumer research (27 interviews) into six defined customer segments, shaping product strategy for the development team.
- Designed and fielded two-segment consumer surveys with over 480 respondents, measuring NPS, naming preferences, pricing sentiment, and trial barriers; presented actionable insights through Word and PowerPoint reports.
- Authored and presented a 36-slide internship review on beauty innovation trends and four original product concepts to leadership, influencing future product development direction.
- Developed competitive intelligence decks benchmarking seven clean beauty and personal care brands, creating a mens skincare pitch that informed retail discussions.
Multifunctional Sales Associate
Mango
05.2024 - 10.2024
- Exceeded individual sales targets through personalized customer consultations and strategic upselling/cross-selling, while designing product displays that elevated the in-store shopping experience.
- Assisted customers with product selection and provided personalized recommendations.
- Educated customers on current promotions and loyalty programs to drive engagement.
- Partnered with colleagues to optimize inventory and restocking processes.
Volunteer
Lions Club International
12.2019 - 06.2023
- Coordinated community outreach initiatives, including toy drives, fundraisers, and arts programming, providing food and essential resources to individuals in local shelters.
- Collaborated with team members to develop outreach programs for underprivileged groups.
- Assisted in fundraising initiatives to raise resources for various charitable projects.
- Organized community service events to promote local engagement and support.
Production Intern
Farm to School
01.2023 - 03.2023
- Coordinated a 30-student production team on end-to-end culinary content and developed shot lists and ground plans to maintain the filming schedule while directing production design.
- Helped prepare meals daily in a kitchen environment using ingredients from local farms.
- Coordinated with farmers to ensure timely ingredient deliveries.
- Supported educational programs on nutrition and sustainable farming practices.
Education
B.S. - Digital Media & Technology, IT Concentration
Fordham University, Gabelli School of Business
Manhattan, NY05-2027
CTE Film Production Diploma -
Academy for Careers in Television and Film (ACTVF)
01-2023
Skills
- Technical: Python, SQL, Data Analysis, User Experience Design, Microsoft Office, Google Workspace, Google Analytics, AI Studio
- Design: Figma, Canva, Adobe Premiere, Framer, Typeform
- Google Workspace
- AI Studio
- Other: Product Positioning, Digital Marketing Trends, Project Coordination, Content Development, Leadership skills
- Leadership skills
- Product strategy
RELEVANT PROJECTS
- Beauty & CPG Strategy Analysis, Sep 2024 – Dec 2025, Evaluated growth strategies for Estée Lauder and E.l.f. Beauty and developed a sustainable brand strategy for Naturium spanning ingredient transparency, waterless innovation, and packaging redesign., Delivered a business-ready sustainable packaging redesign for Colgate through the Cornerstone Consulting Integrated Project.
- Campus Craving (Seconds) — UX Design Lead, Sep 2025 – Dec 2025, Led end-to-end UX design for a food-waste-reduction app in Figma, wireframes, user flows, and a full interactive prototype — backed by user research, competitive analysis, and a pitched acquisition strategy.
- Zillow AI Climate Risk Feature Proposal, Sep 2025 – Dec 2025, Designed a three-tier AI-powered climate risk assessment system with an A/B testing framework and monetization strategy for integration into property listings.
Timeline
Product Development Intern
Freaks of Nature (FoN)
06.2026 - Current
Multifunctional Sales Associate
Mango
05.2024 - 10.2024
Production Intern
Farm to School
01.2023 - 03.2023
Volunteer
Lions Club International
12.2019 - 06.2023
B.S. - Digital Media & Technology, IT Concentration
Fordham University, Gabelli School of Business
CTE Film Production Diploma -
Academy for Careers in Television and Film (ACTVF)