Michael W. Falter
Omaha,NE
Summary
Economics and Marketing Analytics graduate with experience in marketing, growth strategy, and data analysis across consumer-facing businesses. Skilled in building data-driven campaigns, analyzing market trends, and supporting brand growth through cross-functional collaboration. Brings a strong mix of analytical thinking and creative problem solving to drive engagement and business impact.
Overview
3
3
years of professional experience
Work History
Product Development Intern
Antelope Pets
03.2025 - 01.2026
- Supported go-to-market strategy for new product launches across multiple pet categories
- Built competitive analyses across premium brands, evaluating positioning, pricing, product claims, and ingredient trends to inform marketing strategy
- Conducted channel analysis across key retailers (e.g. Walmart vs PetSmart) to support pricing and assortment decisions
- Supported partnership and licensing strategy, including development of a National Parks collaboration concept with product positioning and brand storytelling
- Created and reviewed marketing materials (sell sheets, pitch decks), ensuring consistency across brand messaging and product claims
- Gathered and synthesized in-market insights (store audits, pricing, merchandising) to inform marketing and sales strategy
- Remote
Growth Management Intern
Rive Inc.
San Francisco, CA
12.2023 - 04.2024
- Supported development and execution of marketing campaigns to drive brand awareness and customer acquisition
- Analyzed campaign performance and market data to inform targeting and growth strategies
- Managed multiple projects across marketing, analytics, and corporate growth strategy
- Partnered with leadership (CFO and VPs) to align marketing initiatives with broader business objectives
Communications & Marketing Intern
Creighton University
Omaha, NE
09.2022 - 07.2023
- Created content across multiple channels including press releases, newsletters, and social media
- Managed website updates and digital content to ensure brand consistency and accuracy
- Developed and executed social media campaigns to increase engagement and audience reach
Education
Bachelor of Science - Economics + Marketing
Creighton University
Omaha05.2026
Skills
- Marketing & Growth: Campaign Strategy, Brand Positioning, Go-to-Market Strategy, Consumer Insights
- Data & Analytics: Excel (Advanced), Tableau, SQL, R, Stata
- Tools & Platforms: Salesforce, Microsoft Office Suite, Google Workspace
- Programming: Python, C, MongoDB
Timeline
Product Development Intern
Antelope Pets
03.2025 - 01.2026
Growth Management Intern
Rive Inc.
12.2023 - 04.2024
Communications & Marketing Intern
Creighton University
09.2022 - 07.2023
Bachelor of Science - Economics + Marketing
Creighton University
ACTIVITIES & HONORS
Dean’s Honor Roll for Social Responsibility (3x), Economic Research, Institute of Economic Inquiry