Katie Holmes
Atlanta,GA
Summary
Hardworking and driven publicist with 10+ years of agency practice and industry experience working with a variety of clients across the fashion, lifestyle, and food & beverage categories. Enjoy and excell in crafting creative PR and social campaigns, initiatives and events that support client goals and garner positive brand exposure. Successfully maintain client relations and trust as well as inspire and mentor team members day to day. Always embrace a positive attitude for whatever the task at hand and tackle problem solving with a proactive and resourceful approach.
Overview
11
11
years of professional experience
Work History
Senior Account Director
LaForce
02.2013 - Current
- Served as a senior lead for PR and digital communications and client management across multiple client accounts including Athleta, Aperol, Chandon, Moet & Chandon, Veuve Clicquot, and Meiomi Wines
- Developed and provided strategic counsel, annual plans, and program recommendations for clients
- Coordinated successful global press trips as well as consumer and media events
- Conducted talent procurement and negotiations for PR campaigns, event appearances, and social media partnerships
- Cultivated and leveraged strong media contacts to secure robust feature stories for brands in top publications
- Developed creative pitches angles that resulted in consistent client coverage in relevant outlets
- Monitored and reported research on industry trends, practices and news to better advise clients on account initiatives
- Assisted in crisis management efforts by crafting appropriate responses and plans for programs, events, and media chatter
- Prepared documents and led media training sessions with key client spokespeople
- Managed annual and program specific budgets
- Mentored and supported junior staff members to better foster a positive work environment, team growth, performance, and client satisfaction.
Education
Public Relations & Fashion Merchandising
University of Georgia
Athens, GA12.2012
Skills
Client Relations and Management
Team Leadership
Press Material Development
Creative Campaign Development
Pitch Development Outreach
Event Planning & Execution
Talent Procurement & Negotiations
Influencer Partnerships
Budget Management
Media Training
Problem Solving
Strategic Thinking
Multitasking
Monitoring and Reporting
Proactivity
Timeline
Senior Account Director
LaForce
02.2013 - Current
Public Relations & Fashion Merchandising
University of Georgia
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