MADELINE SÁNCHEZ-MARTÍNEZ
Miami,FL
Summary
Strategic account leader with 20+ years in account management and client leadership across health, technology, entertainment, higher education, and CPG. Expertise in consultative project management, process development, and senior client relationship management. Proven track record of fostering collaboration and delivering measurable results through effective communication and problem-solving.
Overview
2
2
Languages
30
30
years of professional experience
Work History
Senior Account Director
Republica Havas
Miami, FL
10.2018 - Current
- Serve as an integral senior stakeholder, cultivating and managing client relationships across the agency’s largest and highest-volume accounts.
- Oversee strategic account teams across major client engagements, providing senior-level direction, strengthening partnerships, and ensuring alignment across client priorities, agency teams, and deliverables.
- Direct client service for Baptist Health South Florida’s Same Day Care, PineApp Virtual Care, Foundation, and Community Events & Activations portfolios, spanning healthcare, philanthropic, and community-focused initiatives.
- Drive strategic brand initiatives for Plasencia Cigars, including its global rebrand, while overseeing CSR initiatives and strategic events for Diageo Brands.
- Champion the agency’s annual global Hispanic Heritage Month campaign for the Havas network, serve as Internship Account Lead for Florida International University, and mentor a 12-person summer internship program agency-wide.
Principal
M3 Marketing
Miami, FL
01.2018 - 10.2018
- Acted as a virtual Chief Marketing Officer for small-business clients, delivering comprehensive marketing solutions across social media management, web experience, and brand identity development.
- Facilitated complex contract negotiations with clients including Wander Public Relations, Denovo Inc., and Patchnet, Inc., resulting in increased visibility and expanded market reach.
- Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
- Led cross-functional teams in the implementation of integrated marketing campaigns across multiple channels.
- Analyzed market trends and consumer insights to inform strategic planning and decision-making processes.
Supervisor, Account Services
WOW MKTG
Coral Gables, FL
01.2017 - 01.2017
- Led internal account support team, connecting clients with agency's creative and strategic vision to enhance collaboration.
- Executed and oversaw marketing and communications plans for Miami City Ballet, NAMI, and Chapman Partnership, driving brand awareness and engagement.
- Directed account management strategies to enhance client satisfaction and retention.
- Oversaw cross-functional teams to deliver comprehensive marketing solutions tailored to client needs.
- Implemented data-driven decision-making processes to optimize service delivery and operational efficiency.
Director, Marketing
Patchnet, Inc.
Miami, FL
01.2016 - 01.2016
- Implemented sales strategy, ensured brand uniformity, and oversaw website and marketing collateral development to strengthen market positioning.
- Launched first social media presence and introduced monthly networking event series to enhance community engagement and brand awareness.
- Developed and implemented comprehensive marketing strategies to enhance brand awareness and customer engagement.
- Led cross-functional teams in executing multi-channel campaigns, resulting in improved market penetration.
- Analyzed market trends and consumer behaviors to inform strategic decision-making and optimize marketing initiatives.
Senior Consultant, Project Leader
CVS Health / Navarro Discount Pharmacy
Medley, FL
01.2015 - 01.2015
- Managed CVS/Navarro integration, leading launch of CVS Minute Clinic within Navarro through daily and weekly leadership meetings to ensure alignment and effective execution.
- Liaised between CVS and Navarro teams in marketing, advertising, merchandising, and HR, conducting field research on U.S. Hispanic consumers to inform and refine Minute Clinic business model.
- Led cross-functional teams to enhance operational efficiency and improve service delivery.
- Developed and implemented strategic initiatives to optimize pharmacy workflows and patient care processes.
- Mentored junior consultants, fostering professional growth and knowledge sharing within the team.
Senior Account Manager, Hispanic (Contractor)
Yahoo! En Español
Coral Gables, FL
01.2014 - 01.2014
- Managed U.S. Hispanic digital advertising campaigns for telecommunications, automotive, and retail clients, monitoring performance and optimizing strategies through data analysis and reporting.
- Acted as a trusted digital advertising advisor, upselling and recommending enhancements to increase campaign impact.
- Led strategic account management initiatives to enhance client satisfaction and retention.
- Developed tailored marketing solutions to meet diverse client needs and drive engagement.
- Mentored junior account managers, fostering professional growth and improving team performance.
Director, Marketing
Navarro Discount Pharmacy & Navarro Health Services
Medley, FL
01.2012 - 01.2013
- Launched, produced, and managed key initiatives across pharmacy and specialty pharmacy divisions, including a new specialty website and patient adherence programs across 35 retail locations.
- Oversaw pharmacy marketing collateral and campaigns while collaborating with CEO and CMO on high-level presentations and partnerships with pharmaceutical manufacturers.
- Developed comprehensive marketing strategies to enhance brand visibility and market positioning.
- Led cross-functional teams to execute integrated marketing campaigns across digital and traditional channels.
- Analyzed market trends and consumer insights to inform product development and promotional activities.
Global Account Manager, Latin America
Microsoft Advertising
Miami, FL
01.2008 - 01.2011
- Established and managed new market for Microsoft Advertising as domestic hub for Latin America, overseeing 50+ international campaigns for premier clients like Pepsi, Disney, HBO, Sony, and Motorola, enhancing brand visibility across the region.
- Owned end-to-end campaign management from strategy through execution and optimization, ensuring budget accountability and contract oversight. Recipient: Microsoft Gold Star Award, December 2009, for accomplishments driving MSN's success.
- Developed strategic advertising campaigns tailored to diverse global client needs.
- Collaborated with cross-functional teams to optimize account performance and deliver results.
- Analyzed market trends and client data to identify growth opportunities for major accounts.
National Account Manager, US Hispanic
Univision Online
Doral, FL
01.2006 - 01.2008
- Managed national campaigns from inception through execution for clients including Disney, Jeep, and Nissan, achieving seamless project delivery and client satisfaction.
- Directed creative development and digital campaign launches, producing tailored minisites and social media communities that engaged national advertisers.
- Led national account strategy, driving revenue growth through targeted marketing initiatives.
- Developed and maintained strong relationships with key clients, ensuring high levels of satisfaction and retention.
- Analyzed market trends to identify opportunities for client expansion and service enhancement.
Promotions Manager / Sales Producer / Ad Sales Operations Specialist / US Hispanic & Latin America
Yahoo! Latin America
Coral Gables, FL
01.2000 - 01.2005
- Acted as liaison to connect Ad Sales, Production, Marketing, and Advertising Operations while managing 50+ U.S. Hispanic digital advertising campaigns across the U.S. Hispanic and Argentina markets.
- Developed and executed promotional strategies to enhance brand visibility across diverse markets.
- Collaborated with cross-functional teams to align marketing initiatives with business objectives.
- Analyzed market trends and consumer behavior to inform promotional campaigns and improve ROI.
Ad Sales and Business Development Account Manager
Starmedia Network
Miami Beach, FL
01.1998 - 01.1999
- Collaborated with the senior advertising sales team to enhance client relations and coordinate launch events. managed the internal client contract process for the VP of Business Development.
- Developed strategic partnerships to enhance service offerings and expand market presence.
- Identified new business opportunities through market research and competitive analysis.
- Managed client relationships, ensuring satisfaction and fostering long-term loyalty.
Associate Producer, Audience and Panel Guests
Telemundo Network
01.1997 - 01.1998
- Coordinated and secured audiences for show tapings and acted as primary point of contact for panelist logistics and event coordination.
- Coordinated production schedules to ensure timely completion of projects across multiple departments.
- Collaborated with writers and directors to refine content and enhance storytelling quality.
- Managed logistics for live broadcasts, ensuring seamless execution under tight deadlines.
Education
Bachelor of Science - Foreign Languages, Spanish Language
Florida International University
Miami, FL01-1999
Bachelor of Science - Broadcast Journalism
University of Miami, School of Communications
Coral Gables, FL01-1997
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Our Lady of Lourdes Academy
Miami, FL01-1992
Skills
- Strategic Account & Client Leadership
- Business Development & Growth Strategy
- Business & Marketing Strategy
- Team Leadership & Talent Development
- Integrated Campaign Strategy & Execution
- Project & Program Management
- Financial, Budget & Scope Oversight
- Resource Planning & Team Management
- Cross-Functional & Stakeholder Leadership
- Creative, Media & Content Management
- US Hispanic & Latin America Market Strategy
- Public Relations & Market Research
- Product & Brand Launches
- Event Activation & Broadcast Production
- Executive Presentations & Proposal Development
Awards
- Microsoft Gold Star Award, December 2009 — Recognized for contributions to MSN’s business success and performance.
- CVS Health/Navarro Leadership Award, September 2015 — Recognized for project leadership supporting the CVS Health/Navarro acquisition and integration.
LEADERSHIP & AFFILIATIONS
- Parents Guild Board Member, Our Lady of Lourdes Academy | 2022–Present
- Lead Delegate, Alumnae Association, Our Lady of Lourdes Academy | 1992–Present
- Parent Delegate & Volunteer, Belen Jesuit Preparatory | 2016–2023
- Member, American Advertising Federation | 2023–2024
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Senior Account Director
Republica Havas
10.2018 - Current
Principal
M3 Marketing
01.2018 - 10.2018
Supervisor, Account Services
WOW MKTG
01.2017 - 01.2017
Director, Marketing
Patchnet, Inc.
01.2016 - 01.2016
Senior Consultant, Project Leader
CVS Health / Navarro Discount Pharmacy
01.2015 - 01.2015
Senior Account Manager, Hispanic (Contractor)
Yahoo! En Español
01.2014 - 01.2014
Director, Marketing
Navarro Discount Pharmacy & Navarro Health Services
01.2012 - 01.2013
Global Account Manager, Latin America
Microsoft Advertising
01.2008 - 01.2011
National Account Manager, US Hispanic
Univision Online
01.2006 - 01.2008
Promotions Manager / Sales Producer / Ad Sales Operations Specialist / US Hispanic & Latin America
Yahoo! Latin America
01.2000 - 01.2005
Ad Sales and Business Development Account Manager
Starmedia Network
01.1998 - 01.1999
Associate Producer, Audience and Panel Guests
Telemundo Network
01.1997 - 01.1998
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Our Lady of Lourdes Academy
Bachelor of Science - Broadcast Journalism
University of Miami, School of Communications
Bachelor of Science - Foreign Languages, Spanish Language
Florida International University