Katie Mark
Assistant Director Of Admissions & Enrollment
San Diego ,CA
Summary
Relationship-driven education professional with extensive experience in charter and independent school operations. Highly skilled in Finalsite EMS, relationship management, and collaborating across departments, utilizing a consultative communication style to improve client outcomes. Brings a unique perspective as a Finalsite client and understands how technology drives effective communication solutions for school communities. Ready to transition into a client-facing sales role to build relationships and drive revenue growth.
Overview
10
10
years of professional experience
Work History
Assistant Director of Admissions & Enrollment
Pacific Ridge School
07.2023 - Current
- Product Knowledge: Lead all Finalsite EMS processes, including annual system refresh, data management, form optimization, troubleshooting, and training new staff. Collaborate with internal Marketing team to create EMS and CMS email campaigns and website edits.
- Training & Enablement: Develop instructional videos and host live webinars to educate users on navigating the admissions process in Finalsite.
- Client Partnership & Advocacy: Serve as primary point of contact for 500+ prospective families annually, advising on admissions processes and ensuring a seamless experience from inquiry to enrollment.
- High Impact Communication: Lead daily tours of campus and conduct online information sessions to clearly and effectively communicate school mission & values.
- Relationship Management & Collaboration: Build and maintain partnerships with feeder schools, consultants, and community stakeholders to strengthen pipelines and long-term relationships.
- Enrollment & Onboarding: Solely manage enrollment process and serve as main point of contact for 150+ new families each year, guiding them through contract completion & complex onboarding processes.
- Retention & Risk Mitigation: Deploy satisfaction surveys at key touchpoints, analyze results, and proactively address risks to improve family retention and predict enrollment outcomes.
Admissions Assistant
Pacific Ridge School
07.2019 - 07.2023
- SchoolAdmin/Finalsite database manager
- Responded to all admissions phone and email inquiries within 24 hours
- Served as main point of contact for families during admissions process
- Organized and executed annual admissions events including Open House, visit days, info sessions, etc.
- Solely managed scheduling of tours & interviews for 300+ applicants
Enrollment & Student Records Specialist
Learn4Life Charter Schools - Innovation High School
01.2018 - 07.2019
- Worked directly with families to assess student transcripts & enroll students on a year-round basis.
- Created orientation presentations and executed weekly orientation meetings for new students.
- Maintained and updated student records in SIS, fostering a culture of records management excellence.
Special Education Administrative Clerk
Learn4Life Charter Schools - Headquarters
05.2016 - 01.2018
- Provided executive-level administrative support to the Director of Special Education, including calendar management, meeting coordination, reporting, etc.
- Managed onboarding for new SPED hires across twenty different school sites statewide
- Coordinated virtual IEP services for 100+ students across multiple campuses
Education
Bachelor of Arts - Human Development
California State University, East Bay
Hayward, CA 05.2001 -
Skills
- Client relationship management
- Confident, engaging communicator
- Training material development
- Web based presentations
- Consultative advising
- Cross-team collaboration
Timeline
Assistant Director of Admissions & Enrollment
Pacific Ridge School
07.2023 - Current
Admissions Assistant
Pacific Ridge School
07.2019 - 07.2023
Enrollment & Student Records Specialist
Learn4Life Charter Schools - Innovation High School
01.2018 - 07.2019
Special Education Administrative Clerk
Learn4Life Charter Schools - Headquarters
05.2016 - 01.2018
Bachelor of Arts - Human Development
California State University, East Bay
05.2001 -