Job Search Status
Open to workDesired start date: 2 weeks notice
Open To Work
Mark Walker
Missouri City,Texas
Work Preference
Summary
Admissions professional with 30 years of experience in both non-profit and for-profit educational sectors, focusing on student recruitment and enrollment strategies. Demonstrated success in increasing enrollment through innovative outreach initiatives and strong relationship-building with prospective students. Skilled in creating and executing admissions processes that improve student engagement and optimize operational efficiency.
Work History
Director of Admissions
Aviation Institute of Maintenance
Houston , TX
12.2025 - Current
- Managed admissions team, providing guidance and support in daily operations.
- Analyzed enrollment data to identify trends and improve recruitment efforts.
- Conducted outreach programs to engage prospective students and their families.
- Organized campus tours and events to showcase the institution's offerings effectively.
- Mobilized communication with other departments in support of enrollment and organized admissions events, registration, information sessions and classroom shadowing.
- Managed student data systems related to admissions activities.
- Developed relationships with high schools counselors and administrators for recruiting purposes.
- Monitored progress of admitted students throughout their enrollment process.
- Organized college fairs and events to promote the school's programs.
- Recruited, hired and oriented departmental staff.
- Boosted registrations by improving promotional, outreach, and parent engagement strategies.
National Director of High School Admissions
Auguste Escoffier School of Culinary Arts
- Oversaw the HS presenters lead generation via High School Classroom Presentations/Open House Events/College Fairs/Counselor Events
- Observed and train representatives to increase conversion rates from high school presentations to lead/interview/enrollment/start
- Ensure that the representatives were following state and federal compliance laws when presenting and recruiting students
- In charge of events on the campus with enrolled students to increase show/start rate
- Worked with Collegiate Housing to ensure enrolled students received superior customer service when choosing housing options for relocation
- Attended management meetings with the leadership team to report data and trends and run rates needed in lead generation to exceed enrollments/starts
- Trained adult representatives to maximize HS starts through quality outbound phone calls and interviews
Director of Adult Admissions
Interactive School of Technology
- I oversaw Adult College Admissions representatives making outbound calls, interviewing prospective students and ensuring they were compliant and following state and federal laws.
- Analyzed statistical data and reports to ensure goals were being met and developed daily/weekly run rates for admissions representatives
- Ensured Admission representatives were doing back-end accountability to increase show rate
- Trained, hired and motivated Adult Admissions Representatives on making calls to prospective students, conducting interviews and following up with students to start school
Regional Director of Admissions
Zenith Education Group
- Managed Field Representatives in multiple states.
- Trained Field Representatives to maximize lead penetration in key high schools.
- Trained Field Representatives in conducting a solid, compliant in-home interview and closing prospective students at a minimum of 70%. I also trained Representatives in setting proper expectations and creating urgency with students/parents on attending their Financial Aid appointment in a timely matter and getting in appropriate paperwork to college.
- My Team had a 65% show rate from application to start for a relocation school through superior follow up and customer service.
Regional Vice President of Admissions
Zenith Education Group Houston/San Antonio/Austin Texas
- Managed 5 Directors across 5 regional campuses, with over 30 sales representatives.
- Trained Sales Managers to motivate sales team to exceed application goals; lead weekly team meetings and provide one-on-one field training sessions; handle hiring and termination.
- Forecasted sales and developed/implemented strategies to fulfill targeted business goals; reported to Divisional Vice President of Admissions; provided accurate reports and forecasts.
- Consulted with campus presidents on revenue projections, determining present status compared to goals; guide in strategic planning and developing enrollment forecasts.
- Developed team skills by generating reports and performing SWOT analysis; pinpoint opportunities for improvement, and provided additional training as needed, such as closing skills.
- Reported metrics on lead conversion, interview conversion and enrollment trends to accurately forecast monthly start rates.
Director of High School Admissions
REDSTONE COLLEGE
- Oversaw admissions operations; managed sales representative team of 12 members; interviewed, hired and terminated staff.
- Trained staff in strategies for conducting workshops at high schools, setting up in-home interviews with interested students/families, and persuading prospective students to relocate to aviation school.
- Traveled extensively across designated region, including Texas, New Mexico and Colorado.
- Generated range of status reports to identify areas for improvement; developed/implemented strategies to exceed weekly and monthly run rates; conducted one-on-one training to boost results.
- Conducted Open House events across regional territory.
Director of Adult and High School Admissions
WESTWOOD COLLEGE
- Collaborated on development of key relationships with regional high schools to boost representation.
- Increased average manpower rate from year one to year three by 100%; expanded regional territory.
- Hired, trained and mentored field and adult representatives to reach/exceed enrollment and budgeted start goals.
- Provided representative oversight in conducting high school workshops and in-home interviews; completed required observation forms and presented to Area Vice President.
- Generated and submitted sales reports and forecasted monthly enrollment and start goals.
- Attended career fairs and field events to represent college; discussed program options with prospects.
Regional Vice President of Adult Admissions
ACADEMY OF HEALTH PROFESSIONS
- Directed admissions teams for 4 colleges across Houston, San Antonio and Austin region.
- Trained Director of Admissions and Campus Representatives on "Quality Based Selling" techniques.
- Collaborated with college and advertising companies on placing advertisements, resulting in an increase in leads for campus locations.
- Reported Admissions Team's numbers to owners of college; established action plans to exceed goals.
- Designed PowerPoint presentation to accomplish standardization in student recruitment process.
- Observed Representatives and Directors of Admissions in daily/weekly activities, guided strategies.
- Held weekly meetings with Directors of Admissions to ensure goals were being met.
Director of Admissions
ITT TECHNICAL INSTITUTE
- Hired, trained and motivated adult and high school representatives.
- Ensured compliance with company standards by observing representatives conducting phone calls and interviews; represented College by attending career fairs and other events.
- Reported directly to Campus President and Area Vice President; provided weekly updates on performance and forecasted start numbers.
- Attended corporate meetings, presented campus goals/numbers and discussed solutions.
- Oversaw budget planning to align resources with organizational objectives and priorities.
- Directed marketing campaigns to promote technology courses and attract diverse learners.
- Recruited, trained, supervised, evaluated and mentored staff members.
- Conducted regular meetings with department heads to review progress on strategic initiatives.
- Developed policies and procedures to ensure compliance with corporate standards.
- Collaborated with senior leadership to set long-term objectives for the company.
- Cultivated strong relationships with customers by responding promptly to inquiries or complaints.
- Created detailed plans outlining timelines, goals, budgets, staffing needs and other requirements for projects.
- Identified opportunities for improvement in operational performance metrics.
- Served as a public spokesperson at industry events or conferences.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
Education
Bachelor of Arts - Social Sciences
University of Houston
Houston,Texas06-1996
Skills
- Sales experience
- Strategic marketing
- Team management
- Leadership coaching initiatives
- Team leadership training
- Results-driven professional
- Goal-oriented planning
- Talent acquisition
- Team development
- Proficient in CRM tools
- Service excellence
- Strong public speaking abilities
- Business Development
- Client relationship management
- Expense tracking
- New employee onboarding
- Performance forecasting
- Sales reporting
- Team leadership
- Data analysis
- Enrollment management
- Staff training
- Relationship building
- Cross-functional teamwork
- Student recruitment
- Admissions management
- Problem-solving
- Performance improvement
- Accreditation processes
- Regulatory compliance
Work History
01-2022
Languages
English
Websites
Accomplishments
Director of Year 2008-2010 Westwood College
Timeline
Director of Admissions
Aviation Institute of Maintenance
12.2025 - Current
National Director of High School Admissions
Auguste Escoffier School of Culinary Arts
Director of Adult Admissions
Interactive School of Technology
Regional Director of Admissions
Zenith Education Group
Regional Vice President of Admissions
Zenith Education Group Houston/San Antonio/Austin Texas
Director of High School Admissions
REDSTONE COLLEGE
Director of Adult and High School Admissions
WESTWOOD COLLEGE
Regional Vice President of Adult Admissions
ACADEMY OF HEALTH PROFESSIONS
Director of Admissions
ITT TECHNICAL INSTITUTE
Bachelor of Arts - Social Sciences
University of Houston