Summary
Overview
Work History
Education
Skills
Affiliations
Professional Training
Languages
Timeline
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Katie M. Knighton

Katie M. Knighton

West Jordan,UT

Summary

Results-oriented sales worker engages with customers to help establish rapport. Proven track record of building customer relationships and successfully closing sales. Committed to delivering exceptional customer service and exceeding sales goals. Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.

Overview

21
21
years of professional experience

Work History

Sales/Marketing Rep

Mondelez International
07.2007 - Current
  • Provide a broad range of programs, money saving options and personalized service to potential and existing clients.
  • Establish $1.5 Million increase in company growth and recognition, relationship building, and overall support of clients.
  • Increased sales by $1.5 Million while promoting company, products and service.
  • Manage office personnel and broad range of clientele.
  • Create, advertise, and market business, literature, and company image.

Director of Marketing & Promotions/Manager

Colonial Flag
05.2005 - 07.2006
  • Market flags, flagpoles, gifts, home décor and company image to target markets such as military personnel, businesses, homeowners and the general public.
  • Plan and implement market strategies to increase sales and profit.
  • Directed and analyzed competitive market research.
  • Aggressively developed marketing opportunities such as television/radio, new product awareness, gift card programs, email campaigns, direct mail, preferred discount memberships, and website development for multiple markets
  • Developed proven effective annual marketing plan and budget with 6% return and 57% increase in customer expected purchasing.
  • Exceeded marketing goals within 5 months of employment.
  • Active member of the Salt Lake Chamber and recruited Colonial Flag as a 2006 “Business after hours” sponsors.
  • Implemented PR during special events such as Freedom Blast, 1000 Flag March and all community & patriotic events.

Promotions/Account Executive

Alan Frank & Associates, KFC
03.2002 - 11.2003
  • A&W, Taco Bell and other Yum Brand franchises.
  • Primary focus is on managing sales and marketing effort within a given DMA.
  • Plan, implement and oversee effective sales, marketing and business programs.
  • Develop and maintain annual sales data for future analysis and growth.
  • Participate in direction and execution of area marketing plans and budget.
  • Analyze and evaluate statistical reports.

Education

Bachelor of Science - Marketing, Communications

University of Phoenix/University of Utah

Skills

  • Consultative Sales Approach
  • Project Coordination
  • Goals and Performance
  • Verbal and Written Communication
  • B2B Sales
  • Customer Relationship Management
  • Product and Service Sales
  • Database Management
  • Revenue Forecasting
  • Issue Resolution
  • Exceptional Customer Service
  • Sales and Negotiation
  • Market Trend Analysis
  • Analytical Thinking
  • Territory Management
  • Sales and Marketing
  • Brand Management
  • Team Leadership
  • Strategic Planning
  • Revenue Stream Management
  • Partnering and Relationships
  • Managing Employee Relations
  • Employee Training
  • Managing Career Progression
  • KPI Analysis
  • Salesforce Software
  • Business Analysis

Affiliations

Full time business, marketing and management professional that provides strong communication skills, a history of relationship management, an impressive marketing/communications degree, and business-to-business networking. PROFILE Unconditional relationship building, uniting businesses and customers to achieve continuous sales and promoting. Project and employee management along with contributing to long and short term sales analysis. Promote team leadership, company goals and commitment. Effective communicator with marketing, sales and business management focus.

Professional Training

Utah Mortgage Education- State & Federal

Business Law-University of Utah

Marketing Public Relations – University of Phoenix

Integrated Marketing Communications - University  of Phoenix

Marketing Buyer Behavior - University of Phoenix 

International Marketing – University of Phoenix 

Public Speaking and Presentation – University of Utah

Management in Organizations – University  of Utah

Statistics-University of Utah/University of Phoenix

Finance and Accounting – University  of Utah/ University of Phoenix

Sales Management - University  of Phoenix

Languages

Spanish
Limited Working

Timeline

Sales/Marketing Rep

Mondelez International
07.2007 - Current

Director of Marketing & Promotions/Manager

Colonial Flag
05.2005 - 07.2006

Promotions/Account Executive

Alan Frank & Associates, KFC
03.2002 - 11.2003

Bachelor of Science - Marketing, Communications

University of Phoenix/University of Utah

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Katie M. Knighton