Katrina Lerma

• Managed daily office operations and coordinated administrative tasks.
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• Managed full-cycle recruiting operations, including reviewing and screening resumes, sourcing qualified candidates, scheduling interviews, conducting follow-up communications, and coordinating the hiring process from initial contact through onboarding.
• Oversaw daily HR operations, including preparing and issuing offer letters, maintaining employee records, processing payroll and timesheets, and ensuring accurate HR documentation.
• Served as the primary point of contact for employee relations, addressing HR-related questions and workplace issues.
• Managed employee onboarding and offboarding, including new hire paperwork, terminations, and exit procedures.
• Collaborated with management to ensure compliance with company policies and employment practices while supporting efficient hiring and workforce management.

Shift Manager

• Managed all aspects of daily shift operations, ensuring efficient workflow, exceptional customer service, and compliance with company standards.
• Trained and supervised team members during shifts, delegated responsibilities, and ensured smooth day-to-day operations in a fast-paced environment.
• Executed opening and closing procedures, including cash handling, security protocols, and operational readiness.
• Managed inventory levels by tracking supplies, placing orders, and overseeing in-house ice cream production to maintain product availability and reduce waste.
• Operated and maintained commercial ice cream production equipment while adhering to food safety and sanitation standards.
• Performed routine inspections and preventive checks on equipment, including ice cream production machines and refrigeration units, to ensure safe operation and minimize downtime.

Sales Team Lead / Sales Supervisor

• Trained and coached sales representatives on effective sales techniques, customer engagement strategies, and the psychology of selling to improve customer interactions and drive revenue.
• Monitored daily and weekly sales metrics, productivity, and individual performance to identify opportunities for improvement and ensure team goals were met.
• Led and motivated a team of 5+ sales representatives, providing performance coaching, accountability, and support to consistently achieve sales targets.
• Conducted performance reviews, tracked key performance indicators (KPIs), and implemented strategies to improve team results.
• Organized team meetings, managed schedules, and coordinated daily operations to maximize efficiency and productivity.
• Fostered a positive, goal-oriented team environment focused on customer satisfaction and continuous performance improvement.