Katrina Simpson
New York,NY
Summary
Career Summary New Product Specialist a legacy of software used by billions of users spanning 15 years. Senior Product Design Led software products in Pharmaceutical, Risk Management, Finance, Corporate Learning, Educations, Ecommerce, B2C, and B2B organizations. Experience working with global cross-functional teams for organizations ranging from pre-funding startups to large Fortune 500 organizations to create inspired and innovative products.
Overview
23
23
years of professional experience
3
3
years of post-secondary education
Work History
Digital Strategist
Stratfor
01.2019 - 07.2020
- New global threat risk assessment dashboard app to monitor corporate vulnerabilities
- Worked closely with stakeholders to establish new workflows and features
- Recommendations, revisions, enhancements and process improvements
- Increased value of product for end users by 40%
Training Facilitator, Facilitation
Austin Coding Academy, Catalent Pharmaceutical Solutions
12.2019 - 06.2020
- Led facilitated 6 month Product Design training and curriculum development for corporate client Dell Technologies program launch for cross-functional internal teams
- Effectively plan, organize, and moderated instructional classes for adult learners via eLearning modules, webinars, and self-paced informational online courses
- 75%, 15 out of 20 students completed course work
- 50 % migrated to product design roles
Edison, NJ
09.2019 - 11.2019
- Audit and facilitated workshop assessment, and analysis, production workflows, documentation
- New product concept MVP/ Pilot designed a Salesforce manufacturing dashboard application for internal employees production processes converting legacy documentation to a digital format
- Analyzes content KPIs and product feedback to assist with design optimization plans
- Research, Design Thinking and Human-Centered Design techniques used to assess pain points
- UX Research interviewing stakeholders, and manufacturing, delivered personals, transcriptions, wireframes, clickable prototype, information architecture, and matrix for improvements
- Successfully completed the audit and workshop
Senior Technical Consultant
Apple Inc
Austin, TX
04.2019 - 10.2019
- IS&T Apple Corporate LMS Learning application for Apple employees
- Analysis and improvement of current course training modules used for skill assessments
- UX Research interviewing stakeholders, Interaction design, wire-framing, prototyping, Information Architecture, presenting and defending design decisions, and validating
- Close collaboration with developers and stakeholders
- Implemented into learning tool for Apple
- Supporting +430K employees
Senior Product Designer
Apricity Health
Austin, TX
03.2018 - 12.2018
- New product concept MVP/ Pilot designed, SaaS Machine Learning applications for cancer patient monitoring medical system
- Allows physicians and clinical staff to monitor patient’s condition remotely
- Work closely with Development team to create assets that they can efficiently leverage
Creative Director Consultant
Zenbiz Travel
New York, NY
04.2014 - 12.2018
- Led product strategy for branding, advertising, marketing for print, online and social platforms
- Increased sales of travel packages by 120
Senior Product Designer
Dell Computers
Austin, TX
06.2017 - 03.2018
- Refactored three Dell Support Community Forums into a single cloud portal
- Improved user experience by simplifying the customer journey
- Translated business goals and requirements into an effective visual experience
- Led the product design supporting community users ~300 Million unique visits per year
Senior UI Producer
USAA
San Antonio, TX
12.2015 - 06.2016
- Designed credit card transaction work flows, interviews and UX research documentation
- Partnered with stakeholders and subject matter experts to define requirements
- Improved failed transactions by 60
Adjunct Instructor
Austin Community College
Austin, TX
08.2006 - 05.2016
- Taught over 500 students HTML/CSS, visual design, adobe creative suite, design thinking, and user experience online distance learning and in-classroom lecture courses
- Curriculum development, Blackboard for grading, scoring, syllabus defining, course documentation, and project surveys.
Senior Product Designer
OnePay
Austin, TX
09.2015 - 01.2016
- SaaS Application redesign, structure and product flow
- Performed a contextual task analysis to better understand the task procedures that users follow to reach their goals within the product.
Senior UX Researcher
Bloomberg BNA
Austin, TX
11.2014 - 08.2015
- Redefined the user experience for Bloomberg Legal Professionals
- UX research, personas, improvements to dashboard features, filters, search configurable across client needs
- Improved discoverability, findability, manage custom searches, generate reports.
Creative Lead / Researcher
Photon Infotech
New York, NY
12.2013 - 06.2014
- Design applications for B2B and B2C clients aided the design team in creating Interactive desktop & mobile prototypes
- Clients: JP Morgan Chase, Viggle, Neiman Marcus, Sephora, Human Japanese, Lincoln Financial.
UX Design Researcher
Austin, TX
11.2012 - 12.2013
- Risk & Fraud Analysis data collection SaaS tool for customer account security reporting on trends and historical data
- Minimize exposure and ACH account losses related to fraud by using data visualization dashboards
UX Design Researcher
SpringBoard
New York, NY
04.2012 - 11.2012
- Designed an eBook for CollegeBoard, SpringBoards ELA teacher/student-centered instruction, classroom resources, lessons and assessments for the 2013 nationwide adoption.
UX Design Researcher
Dell
Austin, TX
01.2012 - 04.2012
- Marketvine e-commerce application designed for highlighting product partnerships.
Product Design
T3 (The Think Tank) Gaddis Partners
Austin, TX
02.2007 - 11.2011
- Product Designs for Facebook Apps, Mobile Site Optimization, Email and Banner Online Marketing Campaigns for J.P
- Morgan Chase, United Parcel Service(UPS), Windows Phone, JCPenney and Dell
Senior Designer
HBMG Inc
Austin, TX
04.2003 - 08.2006
- Define and led design projects across Texas that applied research, strategy towards the development of products, and experiences adding value to both end-users and customers.
Product Designer
Holt, Rinehart and Winston
Austin, TX
11.1997 - 02.2003
- Designed websites, textbooks, and eBooks for curriculum-based training assessments
Education
Bachelor of Fine Art - Design And Visual Communications
School of Visual Arts
New York, NY 01.1994 - 06.1997
Skills
Figmaundefined
Timeline
Training Facilitator, Facilitation
Austin Coding Academy, Catalent Pharmaceutical Solutions
12.2019 - 06.2020
09.2019 - 11.2019
Senior Technical Consultant
Apple Inc
04.2019 - 10.2019
Digital Strategist
Stratfor
01.2019 - 07.2020
Senior Product Designer
Apricity Health
03.2018 - 12.2018
Senior Product Designer
Dell Computers
06.2017 - 03.2018
Senior UI Producer
USAA
12.2015 - 06.2016
Senior Product Designer
OnePay
09.2015 - 01.2016
Senior UX Researcher
Bloomberg BNA
11.2014 - 08.2015
Creative Director Consultant
Zenbiz Travel
04.2014 - 12.2018
Creative Lead / Researcher
Photon Infotech
12.2013 - 06.2014
UX Design Researcher
11.2012 - 12.2013
UX Design Researcher
SpringBoard
04.2012 - 11.2012
UX Design Researcher
Dell
01.2012 - 04.2012
Product Design
T3 (The Think Tank) Gaddis Partners
02.2007 - 11.2011
Adjunct Instructor
Austin Community College
08.2006 - 05.2016
Senior Designer
HBMG Inc
04.2003 - 08.2006
Product Designer
Holt, Rinehart and Winston
11.1997 - 02.2003
Bachelor of Fine Art - Design And Visual Communications
School of Visual Arts
01.1994 - 06.1997
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