KATY LANCASTER
Rochester,NY
Summary
Tour Manager and Logistics Manager experienced in executing experiential marketing tours and events that enhance brand visibility and drive customer engagement. Delivered successful national B2B mobile tours and trade shows for technology brands through strategic logistics coordination and effective relationship management. Championed event execution and staff training to uphold service quality while quickly resolving logistical challenges in fast-paced environments.
Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
13
13
years of professional experience
Work History
Tour Manager, Dell Technologies Tour
- Event Marketing Drivers
04.2024 - Current
- Managed national B2B mobile tour/tradeshow logistics for Dell, Intel, and Nvidia, including client relationship management, footprint setup, training of brand ambassadors, and accommodations.
- Coordinated logistical arrangements for multi-city event tours supporting Dell Technologies.
- Resolved schedule conflicts and last-minute changes during active event tours.
- Communicated with clients, venues, and field teams about tour requirements.
- Troubleshot and resolved execution issues, technical problems and vendor conflicts.
- Prepared detailed reports on tour performance after completion of each trip.
Local Logistics Coordinator and Premium Brand Ambassador (seasonal)
- Public Label Agency
Rochester, NY
05.2025 - 05.2026
- Coordinated logistics, kit management, inventory, and distribution for Rochester NY market, ensuring efficient product storage and delivery. Premium Brand Ambassador for elevated alcoholic products
- Maintained accurate inventory records for packaging and supplies for packaging, labels, and fulfillment supplies
- Documented logistics records for delivery processes at Public Label Agency and delivery logs for Public Label Agency
Regional Brand Ambassador
- Expertaste Marketing (seasonal)
Rochester, NY
03.2017 - Current
- Promoted brand messaging during events and retail activations
- Collected customer feedback and shared insights with management
- Promoted positive company image through superior customer service experiences.
Assistant Tour Manager/Brand Ambassador, I LOVE NY
- Jack Morton Worldwide
05.2019 - 07.2022
- Managed international tour of augmented reality live experience promoting NYS attractions, achieving 10% improvement in consumer engagement visibility, and record-setting pipeline creation year-over-year in partnership with Aardvark Mobile Tours.
- Coordinated tour logistics for I LOVE NY activations across Jack Morton Worldwide event schedules.
- Managed venue communication with local teams, vendors, and production partners.
- Organized travel arrangements for touring personnel, lodging details, and arrival changes for touring staff.
Regional Brand Ambassador
- Orgain
Rochester, NY
01.2018 - 11.2020
- Educated consumers on Orgain nutrition products and ingredients
- Communicated brand values through friendly customer conversations
- Represented Orgain at retail demos and community events
Regional Brand Ambassador for organic food products
- Turn-Key Marketing and Promotions
Rochester, NY
03.2016 - 04.2020
- Engaged customers through product demonstrations and promotional conversations.
- Set up display materials, signage, and sampling stations for campaigns.
- Maintained polished brand appearance and professional client-facing communication.
Tour and Promotions Manager
- Temperamental Recordings
Geneseo, NY
02.2015 - 09.2019
- Coordinated national tours for Grammy-nominated artist, overseeing all aspects of event planning from start to finish including logistics coordination, budget management and vendor management.
- Managed contract negotiation and purchases of collateral and promotional items in line with marketing objectives.
- Drafted content for emails, newsletters, website pages and other digital platforms.
Team Lead for Upstate NY
- Inspira Marketing Group
Rochester, NY
05.2013 - 01.2016
- Led field teams for Inspira Marketing Group brand activations
- Coordinated event logistics and onsite staffing for client campaigns
- Provided leadership and guidance to team members, ensuring that tasks were completed on time and to a high standard.
Education
BFA - Visual Media, Management Development
Rochester Institute of Technology
Rochester, NYSkills
- Experiential marketing tour management
- Live event management
- Field marketing
- Trade show management
- Project management
- Program management
- Account management
- Client relations
- Sales
- B2B and B2C marketing
- Data capture/lead generation
- Content creation
- Social media management
- Event setup
- Event record management
- Team leadership
- Recruitment and training
- Office software proficiency
- Inventory management
- Route scheduling
- Logistics coordination
- Vendor coordination
- Event logistics
- Tour operations
- Problem solving
- Detail orientation
- Decision making
- Driver scheduling
- Coaching and mentoring
- Customer service
- Performance management
- Contract negotiation
- Expense management
- Decision-making
- Problem-solving
- Logistics analysis
- Training and leadership
- Team building
- Delivery tracking
BRANDS REPRESENTED
- Hundreds of beer/wine/spirits
- American Greeting Cards
- Aviate
- Birds Eye
- Bob's Red Mill
- Clorox
- Coconut Bliss
- Dannon
- Dell
- Frontier
- Honey Stinger
- Iams
- Intel
- I Love NY
- Kellogg's
- KeVita
- Kitchen Aid
- Lego
- Nvidia
- Orgain
- Pepperidge Farm
- Pepsi
- Smartwater
- Tropicana
- Vitaminwater
- Weleda
- Windows
Timeline
Local Logistics Coordinator and Premium Brand Ambassador (seasonal)
- Public Label Agency
05.2025 - 05.2026
Tour Manager, Dell Technologies Tour
- Event Marketing Drivers
04.2024 - Current
Assistant Tour Manager/Brand Ambassador, I LOVE NY
- Jack Morton Worldwide
05.2019 - 07.2022
Regional Brand Ambassador
- Orgain
01.2018 - 11.2020
Regional Brand Ambassador
- Expertaste Marketing (seasonal)
03.2017 - Current
Regional Brand Ambassador for organic food products
- Turn-Key Marketing and Promotions
03.2016 - 04.2020
Tour and Promotions Manager
- Temperamental Recordings
02.2015 - 09.2019
Team Lead for Upstate NY
- Inspira Marketing Group
05.2013 - 01.2016
BFA - Visual Media, Management Development
Rochester Institute of Technology