Summary
Overview
Work History
Education
Skills
Additional Information
Timeline
Generic

Kaushal Sihra

Gurgaon,India

Summary

Dedicated marketing professional with 5 years of experience and a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

4
4
years of professional experience
6
6
years of post-secondary education
3
3
Languages

Work History

Performance Marketing Director

Lemonade Stand Partners
Gurgaon
10.2021 - Current
  • Set up digital mandate across all channels
  • Managing internal AOP expectations and executing them with the help of third party agencies

Sr Digital Analyst

UrbanCompany
Gurgaon, India
01.2021 - 10.2021
  • Led GTM strategy and deployment for the appliance category on performance channels
  • Worked on Youtube to increase UBA and other brand metrics for the AC category
  • Recommend key initiatives based on ROI analysis and identify priorities within the team

Performance Marketing Manager

Unilodgers
Gurgaon, India
01.2019 - 12.2020
  • A marketplace for students to find their accommodation in US, UK & AU
  • Generating leads for student accommodation in UK,
  • Australia & US using Google Ads, Remarketing, DSA ads
  • Generating custom reports in Google analytics and using the said reports to plan and execute an action plan
  • Led the GTM for the US market

Display Operation Analyst

CollegeDunia
New Delhi
06.2017 - 04.2018
  • Worked on CPS, CPL, CPV, CPC digital marketing campaigns for clients
  • Worked on Google Ads for both brand and generic campaigns to generate leads & sales
  • Analysing market, competitor, and consumer research to support strategy refinement

Education

B. Tech - Electronics & Communication

Delhi Technological University (Formerly DCE)
01.2013 - 01.2017

CBSE XII - undefined

Abu Dhabi Indian School
01.2012 - 01.2013

CBSE - undefined

X Abu Dhabi Indian School
01.2010 - 01.2011

Skills

Advanced Microsoft Excel

Strong Presentation and Communication Skills

Google Ads, SEM, SEO, Facebook Ads

Market Research & Analysis Media Planning

SQL

Digital Strategy

Additional Information

  • Achievements/Tasks Achievements/Tasks Achievements/Tasks

Timeline

Performance Marketing Director

Lemonade Stand Partners
10.2021 - Current

Sr Digital Analyst

UrbanCompany
01.2021 - 10.2021

Performance Marketing Manager

Unilodgers
01.2019 - 12.2020

Display Operation Analyst

CollegeDunia
06.2017 - 04.2018

B. Tech - Electronics & Communication

Delhi Technological University (Formerly DCE)
01.2013 - 01.2017

CBSE XII - undefined

Abu Dhabi Indian School
01.2012 - 01.2013

CBSE - undefined

X Abu Dhabi Indian School
01.2010 - 01.2011
Kaushal Sihra