Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Kayla Brooks

Sun Prairie,WI

Summary

Dynamic Paid Search Strategist with a proven track record at Tinuiti, excelling in client relationship management and strategic planning. Spearheaded innovative strategies that significantly enhanced team performance and client satisfaction. Adept at multitasking and problem-solving, I thrive in fast-paced environments, consistently delivering impactful results and optimizing campaign performance.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Paid Search Strategist

Tinuiti
Madison, WI
03.2021 - Current
  • Enhanced team member performance through the use of strategic and tactical approaches, coaching, and training.
  • Delegated work to staff, setting priorities and goals.
  • Provided leadership during times of organizational change.
  • Created an innovative strategy that produced impactful results, insights, and recommendations.
  • Received, responded to, and resolved customer issues or complaints quickly, resulting in increased client satisfaction.
  • Recommended new methods for improving current approaches used in developing strategies or managing projects.

Paid Search Manager

The Digital Ring
Madison, WI
01.2019 - 03.2021
  • Prepared and presented detailed reports on account status, challenges, and growth opportunities to executive leadership.
  • Developed strategies to increase revenue from existing accounts.
  • Managed multiple accounts simultaneously while meeting deadlines.
  • Provided product training and support to clients, enhancing their understanding and utilization of the company's offerings.

Paid Search Manager

Wpromote
Chica, IL
07.2018 - 01.2019
  • Gathered and evaluated campaign data to optimize strategies.
  • Monitored daily performance of all PPC campaigns using analytics tools such as Google Analytics and AdWords Editor.
  • Tested new tactics within existing channels such as display ads or retargeting campaigns before rolling out more broadly.

Senior Strategist

Resolution Media
Chic, IL
02.2016 - 07.2018
  • Senior Paid Search Strategist and campaign manager of McDonald's, State Farm, and Gatorade accounts.
  • Strategically planned and managed $1 million monthly budgets.
  • Collaborated across multimedia teams to create specific media campaign support.

Paid Search Account Manager

3q Digital
Chic, IL
07.2015 - 01.2016
  • Acted as main point of contact in matters relating to client concerns and needs.
  • Generated daily, weekly, monthly, quarterly, and annual reports using various software tools.
  • Maintained advertising calendar to keep projects on task and meet deadlines.

SEM Analyst

Feedonomics
Woodland Hills, CA
08.2014 - 07.2015
  • Managed day-to-day campaign optimizations.
  • Optimized product data feeds through the first generation of the Feedonomics platform.
  • Strategically collaborated with the marketing team and upper management to improve the Feedonomics software.

Education

Bachelor of Arts - Studio Arts And Art History

University of Colorado At Boulder
Boulder, CO
05-2013

Skills

  • Client relationship management
  • Team leadership
  • Training and development
  • Multitasking
  • Project management
  • Strategic planning
  • Problem-solving
  • Decision-making

Certification

  • Google Ads Certifications
  • The Tinuiti Way
  • BlissPoint

Timeline

Paid Search Strategist

Tinuiti
03.2021 - Current

Paid Search Manager

The Digital Ring
01.2019 - 03.2021

Paid Search Manager

Wpromote
07.2018 - 01.2019

Senior Strategist

Resolution Media
02.2016 - 07.2018

Paid Search Account Manager

3q Digital
07.2015 - 01.2016

SEM Analyst

Feedonomics
08.2014 - 07.2015

Bachelor of Arts - Studio Arts And Art History

University of Colorado At Boulder

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Kayla Brooks