Kayla Glover

Originally hired as Customer Service Representative, later promoted to marketing department in April of 2021. My duties included:

• Increased brand awareness by implementing targeted marketing campaigns and social media strategies
• Enhanced customer engagement with the development of compelling content for email newsletters and blog posts
• Identified appropriate marketing channels and targeted customers for campaigns
• Generated reports to support the development and implementation of marketing plans.

• Improved brand awareness by developing and implementing targeted social media campaigns
• Enhanced customer retention rates, managing a consistent content calendar for blog posts and social media updates
• Collaborated with cross-functional teams to develop integrated marketing initiatives that aligned with company objectives
• Analyzed user behavior on the website, utilizing Google Analytics to inform future website design improvements and content strategies
• Assisted in creating visually compelling graphics for social media platforms, increasing engagement among followers.