Kayla Varacalli
Clinton Township
Summary
Diligent sales and operations professional with experience spanning leadership, local business, marketing, event execution, and product-market fit. Throughout my career, I’ve partnered with businesses and teams to drive growth, strengthen customer relationships, and create meaningful experiences that bring people together.
My background includes supporting local businesses with marketing initiatives, collaborating on live events and brand activations, managing team performance, and leading with a people-first mindset. I’m especially passionate about leadership, wellness, beauty, and building authentic connections between brands and communities.
I thrive in collaborative environments, value continuous learning, and enjoy finding creative, strategic solutions that create impact for both businesses and the people they serve.
Overview
1
1
Certification
9
9
years of professional experience
Work History
General Manager
Club Pilates
West Bloomfield, Michigan
05.2025 - 01.2026
- Lead daily operations for one of nine studios within a multi-location ownership group, overseeing membership growth, retention, staffing, and brand execution.
- Manage a ~500-member client base, with direct accountability for member experience, retention, and lifetime value.
- Drive new member acquisition, averaging approximately 30 new memberships per month through a combination of sales strategy, social media marketing, and grassroots community events.
- Plan and execute local marketing initiatives, including social media campaigns, partnerships, and in-studio promotions, to increase brand awareness and lead generation.
- Own studio-level sales performance, including in-person sales pitches four times a week to free classes, lead follow-up, conversion tracking, and goal setting for sales associates.
- Recruit, train, schedule, and manage sales associate staff, coaching performance, and ensuring a consistent customer experience.
- Manage and support the instructor team, including scheduling, onboarding, and performance alignment with brand standards.
- Analyze key performance indicators (KPIs), such as membership growth, retention, class utilization, and revenue, to inform operational decisions.
- Collaborate with ownership and other general managers to align studio performance with group-wide goals and initiatives.
Merchant Account Executive
SaveAround
Remote
11.2023 - 03.2025
- Support the launch of the Mastercard Local Cashback Reward Program in key markets.
- Identify potential business partnerships through cold calling, email, and social media to reach decision-makers, and sign key businesses to promote and feature to local cardholders.
- Provide local businesses with a marketing solution to help them grow their online presence, reach new customers, and increase their overall sales.
- Onboard 10 or more new businesses monthly to offer a cash-back incentive to local cardholders.
- Contracted
Team Lead, Account Management
Podium
Remote
04.2023 - 08.2023
- Collaborated cross functionally with internal teams to influence compensation structure, outreach cadence, sales strategy, and sales training.
- Effectively led a new team of 9 account managers as they transitioned roles to a new motion primarily focused on minimizing churn, expanding revenue, and piloting new product launch.
- Responsible for sales forecasting, performance management, coaching, shadowing, and joint sales calls to help position the team for strong negotiations and contractual wins.
- Analyzed and created reports, dashboards, and resources to help identify trends regarding our clients, the industry, and internal performance indicators.
Manager, Commercial Sales
Eventbrite
Remote
10.2022 - 01.2023
- Led team meetings and one-on-one coaching sessions to continuously improve performance.
- Assigned tasks to associates to fit skill levels and maximize team performance.
- Led team of six Level 3 & 4 North America Renewals Managers whom retained 92% of business in Q4 against an 88% target.
- Secured 8M+ in additional contracted revenue by converting self service creators into contract, 60% negotiated manual renewals securing 24+month contracts compared to 12 month auto renew contracts.
- Participated in the Sales Kick-Off conference in Nashville, TN, for 2 days, encouraging collaboration, teamwork, and a sales pitch competition.
Divisional Sales Manager 1 & 2
Groupon
Remote
02.2021 - 08.2022
- Awarded Biggest Impact Q3 2021.
- Led and motivated teams of up to 15 inside sales professionals with various skill sets, ranging from entry level to 7 years tenure, to exceed short-and long-term sales goals.
- Created and executed strategies to deliver vertical OKRs and KPIs through data analytics.
- Led Department in OKR achievement Q3 2021 at 178% to goal.
- Mentored & internally promoted successful sales and account management staff into leadership positions to drive company growth.
- Handled difficult discussions internally and externally, effectively evaluated performance, upheld an accountable culture, and delivered solutions to ongoing process inefficiencies.
- Projected and reported on future sales revenue using historical data and coached team through sales cycles with new and existing clients.
- Interviewed and hired external candidates into Groupon's Onboarding Program.
- Worked cross functionally with business partners to optimize internal processes & increase workplace efficiencies.
Merchant Development Director
Groupon
Remote
06.2020 - 02.2021
- Performed 113% to OTE earnings during first 6 months at director level.
- Exceeded OKR initiative by 20% production compared to peers by leveraging merchant bonus and business value proposition encouraging merchants to offer all services in their portfolio.
- Led & trained cross verticals on pitching new Groupon Product Launch Booking Tool.
Merchant Development Manager
Groupon
Chicago
10.2018 - 06.2020
- Awarded Merchant Development Green Award for Inspiration for 2019 & Awarded Rep of the Quarter Q3 2018 and Q4 2018 based on qualitative & quantitative factors.
- Accomplished 127% on measured KPIs within first 6 months promoted to new role, generating $162K in GP from campaigns created net new, exceeding peers by 13%.
- Mentored incoming representatives by hosting collaboration sessions to encourage peer to peer learning of best practices.
- Remained on limited salesforce during COVID-19 transition to support merchants and assist with conversion of deal payment terms and offerings unique solutions.
Merchant Development Representative
Groupon
Chicago
08.2016 - 10.2018
Education
Bachelor of Arts - Marketing
Michigan State University
East Lansing, MI05-2016
Skills
- Leadership and team building
- Problem resolution and escalation specialist
- Operations management
- Customer relations
- Public Speaking
- Sales, Sales Training and Negotiations
- Delegating and strategic planning
- SMART Goal Setting
- Salesforce
- Tableau
- Gong
- Zendesk
- Anaplan
- Google Suite, Microsoft Excel
Certification
LinkedIn Marketing Strategy
Timeline
General Manager
Club Pilates
05.2025 - 01.2026
Merchant Account Executive
SaveAround
11.2023 - 03.2025
Team Lead, Account Management
Podium
04.2023 - 08.2023
Manager, Commercial Sales
Eventbrite
10.2022 - 01.2023
Divisional Sales Manager 1 & 2
Groupon
02.2021 - 08.2022
Merchant Development Director
Groupon
06.2020 - 02.2021
Merchant Development Manager
Groupon
10.2018 - 06.2020
Merchant Development Representative
Groupon
08.2016 - 10.2018
Bachelor of Arts - Marketing
Michigan State University