Kayla Walls
Atlanta,GA
Summary
Experienced public relation and digital marketing professional with strong focus on social media engagement and brand collaboration. Aiming to cultivate a positive image through media relations, crisis management, and crafting strong relationships with key stakeholders proven to drive audience growth. Internet-savvy with in-depth knowledge and understanding of Facebook, Twitter, Instagram, TikTok and YouTube analytic performance. All while Increasing brand perception through building and maintaining best-in-class influencer strategies and programming. Connecting with consumers worldwide to drive positive brand perception and lead purchases.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Public Relations Manager
GEN X GROUP, INC
07.2021 - Current
- Drafted and edited content for organizational publications, employee newsletters, and stockholders' reports.
- Coordinated press releases and handled press inquiries for Genx Group clients.
- Managed internal, external, and crisis communications.
- Developed event recognition in press and on social media from driving increased ticket sales for successful fundraising event by 85%.
- Conducted market and public opinion research related to company's reputation and positioning among key stakeholder audiences.
- Represented organization to customers, public, government officials and other external sources. Developing key and valued relationships with customers, public, government officials and other external sources by resolving issues quickly and implementing swift processes.
- Collaborated with external PR firms, as well as internal sales and marketing managers, to determine branding, product positioning and media messages.
Influencer Marketing Manager
GEN X GROUP, INC
06.2018 - 07.2021
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Create and run influencer campaigns that are targeted to get the right
- Secure PR media that aligns with client products for best placement.
- First point of contact for the influencer.
- Amplified brand messaging by collaborating with other influencers for cross-promotions and guest appearances.
- Monitored and built social media following by maintaining solid online presence via community engagement.
- Develop original concepts for influencer marketing campaigns for social channels, and execute them accordingly
- Work together with teams across the Global Communications department to develop 360 marketing campaigns featuring influencers
- Negotiate influencer contracts for all influencer collaborations, including annual partnerships, working together with the legal team and negotiating terms with external agencies
- Maintained complete database of files, contacts and project materials.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
Education
Bachelor of Science - Public Relations
Kennesaw State University
Kennesaw, GA12-2023
Skills
- Product Promotion
- Contract Negotiation
- Market Trends Analysis
- Budget Forecasting
- Crisis Management
- Public Relations
- Remote Work
- Market Research Analysis
- Google Analytics
- Social Media Strategy
- Digital Marketing Strategy
- Project Management
Accomplishments
- Awarded #1 in company leads while maintaining a 90% overall success rate.
- Over 100,000 subscribers median growth rate for all channels built.
- Successful brand collaborations with leading fashion, hair, and makeup brands.
- Monetization within the first 6 months on all platforms for clients.
Certification
Rodney Dudley | Title: CEO | Phone: 404-528-0798 | Rdudley@Genxgroup.com
Michele Smith | Title: Supervisor | Phone: 678-698-2488 | Msmith@Genxgroup.com
Kevin Ellis | Title: HR Recruiter | Phone: 404-625-7379
Timeline
Public Relations Manager
GEN X GROUP, INC
07.2021 - Current
Influencer Marketing Manager
GEN X GROUP, INC
06.2018 - 07.2021
Rodney Dudley | Title: CEO | Phone: 404-528-0798 | Rdudley@Genxgroup.com
Michele Smith | Title: Supervisor | Phone: 678-698-2488 | Msmith@Genxgroup.com
Kevin Ellis | Title: HR Recruiter | Phone: 404-625-7379
Bachelor of Science - Public Relations
Kennesaw State University
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