Kaylah Rhames
New York,New York
Overview
7
7
years of professional experience
Work History
Visual Commercial
Zara
New York, NY
07.2023 - Current
- Demonstrated leadership by making improvements to work processes and helping to train others.
- Developed and implemented visual merchandising strategies and floor dislpays to optimize customer experience and improve sales by 10%.
- Changed and adjusted displays for new product launches, seasonal changes and different themes.
- Monitored competitors' activities related to visual merchandising; identified opportunities to differentiate company’s offering.
- Collaborated with assistant merchandisers to draft, design and develop new project and display ideas and presented results to managers.
- Analyzed customer feedback on current display designs and proposed improvements accordingly.
Assistant Visual Manager / Merchandiser
HARRY POTTER STORE
04.2021 - 06.2023
- Analyze sales data and performance to identify trends, opportunities, and areas for improvement
- Generated weekly, monthly and quarterly sales reports to highlight milestones and activities.
- Monitored store traffic and customer engagement to determine display effectiveness.
- Created detailed reports on product performance through analysis of data gathered from visual presentations.
- Collaborated with other departments to coordinate the implementation of visual marketing plans.
Assistant Visual Manager
J. CREW
05.2019 - 12.2021
- Maximized performance by monitoring daily activities and managed over 10 team members.
- Utilized metrics and kpi's to identify sales opportunities and maximize profits
- Partner with Store Manager and Merchandising Manager on all rollout expectations.
- Process shipment and ensure flow of new goods and replenishment to sales floor.
- Monitored and replenished display inventory and restructured according to available stock.
- Developed creative merchandising strategies to increase sales and customer satisfaction.
Visual Merchandising Manager
H&M Hennes & Mauritz
09.2017 - 04.2019
- Executed planogram, pricing, and signage updates, fostering exceptional customer experiences.
- Collaborating with buying and marketing team to create sales, forecast, and order schedules.
- Focus on designing displays, stands, panels, for exhibitions and other events.
- Developed merchandise plans to purchase various highly sought-after items to increase sales.
- Created cohesive displays that highlighted products, maximized space, and reinforced brand identity.
Skills
- Planogram Execution
- Attention to Detail
- Proficiency in MS OfficeExcel,PowerPoint,
- Organization and Time Management
- Team Management
- Training and Development
- Complex Problem-Solving
- Motivational Leadership
Timeline
Visual Commercial
Zara
07.2023 - Current
Assistant Visual Manager / Merchandiser
HARRY POTTER STORE
04.2021 - 06.2023
Assistant Visual Manager
J. CREW
05.2019 - 12.2021
Visual Merchandising Manager
H&M Hennes & Mauritz
09.2017 - 04.2019
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