Kaylani Heisler
Miami,Florida
Summary
Creative communicator with agency experience across PR, marketing, and brand strategy—driven by storytelling, research, and results that matter.
Overview
2
2
years of professional experience
Work History
Account Coordinator
Uproar by Moburst
Orlando, Florida
06.2024 - Current
- Work across a portfolio of eight clients in fintech, cybersecurity, immersive tech, and health industries, contributing to the development and execution of tailored PR and communications strategies.
- Draft and send targeted media pitches, including newsjacking angles, securing earned coverage in both local news outlets and top-tier national media.
- Lead award-winning thought leadership submissions aligned with brand messaging, resulting in client recognition in TIME, Fast Company, Forbes, and Inc.
- Write and coordinate successful speaker submissions for major industry conferences, expanding executive visibility and aligning with client positioning.
- Create content including blog posts, infographics, and media toolkits to support campaign narratives and drive engagement.
- Conduct deep research on industry trends and competitor strategies to shape creative campaign ideas and media positioning.
- Monitor coverage and performance metrics to evaluate success and provide strategic reporting during client updates.
- Build and maintain media lists tailored to each client’s vertical, supporting outreach across trade, national, and regional media.
Media Relations Intern
Max Borges Agency
Miami, Florida
01.2024 - 04.2024
- Supported media outreach for consumer tech and lifestyle clients, assisting with pitching and research to promote product launches and brand campaigns.
- Maintained and updated media lists with key journalists, outlets, and influencers across national and trade media.
- Tracked media placements and compiled coverage reports to support client communication and campaign optimization.
- Researched trends and competitive stories to identify fresh angles for press outreach in crowded product spaces.
Media Relations Intern
Uproar PR
Orlando, Florida
05.2023 - 08.2023
- Gained foundational experience in PR through collaborative brainstorming, research, and media list development.
- Supported the team with background research on trends and competitors to inform client campaigns.
- Helped prepare briefing documents and interview prep materials for media and speaking opportunities.
- Developed core skills in agency workflow, communication, and creative problem-solving.
Education
Master of Arts (M.A) - Mass Communication
University of Florida
Gainesville, Florida12.2025
Bachelor of Science (B.S.) - Public Relations
University of Florida
Gainesville, Florida05.2024
Skills
- Media communications
- Brand Marketing
- Creative skills
- Analytical skills
- Communication Strategies
- Teamwork
- Collaboration
- Industry Trends
- Knowledge in AP style writing
Languages
- English, Native
- Spanish, Moderate Working proficiency
Languages
English
Native/ Bilingual
Spanish
Professional
Timeline
Account Coordinator
Uproar by Moburst
06.2024 - Current
Media Relations Intern
Max Borges Agency
01.2024 - 04.2024
Media Relations Intern
Uproar PR
05.2023 - 08.2023
Master of Arts (M.A) - Mass Communication
University of Florida
Bachelor of Science (B.S.) - Public Relations
University of Florida
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