Kaylee Dunphy

Have had a unique brand-building opportunity where I spearhead the development and execution of products from ideation to launch, overseeing both operations and development. I have been managing the ongoing innovation pipeline, identifying opportunities for future growth and bringing to market new product launches for Hairitage by Mindy McKnight a Walmart exclusive brand that launched in February 2020. I am responsible for all timelines, working closely with operations to ensure that launches are executed on time and within budget.

• Support future project development through drafting of marketing requirements materials.
• Approve final photography and marketing materials for each product.
• Helped to launch the brand into a new category - Tools & Accessories, which was 47 new SKUs between the months of March 2021 and September 2021. These SKUs attributed to a total of $11MM (wholesale) of the brand's $40MM (wholesale) year-end sales.
• Direct concept design, feature definitions and production support.
• Consider business demands and customer preferences when developing pricing structures and marketing plans.
• Capture new customers by optimizing business strategies and launching products to diversify offerings.

Helped trade marketing team develop, drive and execute retailer marketing strategies with a focus on Ulta. Worked with cross functional teams to drive marketing priorities and overall business goals for tarte's expansion between line extensions and sister brands (sugar rush & Awake).

Responsibilities:

• Oversaw all marketing activities and strategies for Ulta markets
• Fulfilled marketing requirements – including but not limited to marketing campaigns, launch assortments, visual merchandising, promotional materials, events, etc.
• Oversaw execution of retailer assets, merchandising, promotional and launch calendars for timely delivery to key accounts
• Collaborated with merchandising team on creating differentiated in-store experiences through unique merchandising and collateral opportunities.
• Oversaw preparation of marketing copy, images, videos, emails and other collateral.